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- Tasks: Lead Kinship's marketing strategy, shaping our brand and messaging across various platforms.
- Company: Join Kinship, a forward-thinking company transforming the AEC industry with innovative tools.
- Benefits: Competitive salary, vibrant office in London, and a focus on work-life balance.
- Why this job: Make a real impact by defining a brand in a growing industry and owning your projects.
- Qualifications: 5+ years in B2B or SaaS marketing, strong writing skills, and strategic execution experience.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Shape how an entire industry understands Kinship. We’re building the Revit tools that architects and engineers actually want to use. Our platform helps teams manage their content, track project data, and make smarter decisions without the usual chaos. People across the industry know the Kinship name. What they don’t always know is what Kinship actually is. That’s where you come in. We’re looking for a Marketing Lead to own how Kinship shows up in the world—our messaging, content, and brand.
This isn’t a role where you’re handed a playbook. It’s a chance to define one, turn a clear strategic vision into consistent execution, and build a brand that feels confident, credible, and quietly different from everything else in the AEC space. If you care deeply about clarity, taste, and craft—and you enjoy owning problems end to end—you’ll feel at home here.
In this role, you will:
- Own Kinship’s marketing execution end to end, across our website, blog, LinkedIn, YouTube, and email.
- Turn product features and releases into clear, compelling narratives that people actually understand.
- Drive inbound lead generation through consistent, high-quality content (no outbound or cold calling).
- Shape and maintain Kinship’s brand voice: confident, concise, and refreshingly un-corporate.
- Decide what gets published, when, and why—balancing long‑term brand building with short‑term impact.
You’ll spend your time on things like:
- Keeping the website up to date as a living product asset—not a static brochure.
- Running a steady content cadence (weekly blog posts, daily(ish) social posts, monthly newsletters).
- Leading pain‑point‑focused content campaigns based on real Revit and workflow frustrations.
- Working closely with the team to turn deep technical knowledge into strong, readable content.
- Supporting high‑quality video content that shows Kinship in action.
- Identifying and pursuing smart opportunities for PR, podcasts, events, and industry visibility.
We think your background probably includes:
- Several years (ideally 5+) working in B2B, SaaS, or technical product marketing.
- Experience being the most senior marketer in a small or growing team.
- Strong writing and editing instincts—you know when something is clear and compelling.
- Comfort owning strategy and execution, without layers of process.
- Experience working closely with product and sales/CS teams.
You’re probably someone who:
- Enjoys figuring things out when there isn’t a clear answer yet.
- Cares about tone, structure, and clarity—not just volume or reach.
- Is allergic to generic LinkedIn marketing and buzzwords.
- Likes building things properly, even if it takes a little longer.
- Wants real ownership and influence, not just a title.
What we offer:
- Competitive salary (based on experience and location).
- A beautiful, plant‑filled office in central London (by Southwark tube station) and good coffee (obviously).
- A no‑BS team of people who love building great software together.
- The chance to shape a brand—and a category—while it’s still being defined.
- A company that insists on work‑life balance.
Marketing Lead in London employer: Kinship
Contact Detail:
Kinship Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if it relates to marketing execution or content creation. Use your website or social media to share insights and showcase your expertise—this will make you stand out when applying for roles like Marketing Lead.
✨Tip Number 3
Prepare for interviews by researching the company and its brand voice. Think about how you can align your experience with their needs. Practice articulating your vision for their marketing strategy and how you’d tackle challenges they face—this will show you’re ready to own the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So, get your application in and let’s shape the future of Kinship together!
We think you need these skills to ace Marketing Lead in London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through. We want to see your personality and passion for marketing, so don’t be afraid to show us what makes you unique!
Tailor Your Content: Make sure to customise your application to reflect how your skills and experiences align with our needs at Kinship. Highlight your relevant achievements in B2B or SaaS marketing that demonstrate your ability to own strategy and execution.
Showcase Your Writing Skills: Since strong writing is key for this role, include samples of your best work. Whether it’s blog posts, marketing copy, or social media content, we want to see how you can turn complex ideas into clear, compelling narratives.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the Marketing Lead position. Plus, it shows you’re keen on being part of our team!
How to prepare for a job interview at Kinship
✨Know Kinship Inside Out
Before your interview, dive deep into Kinship's platform and understand its features. Familiarise yourself with their messaging and brand voice. This will not only help you answer questions confidently but also show that you're genuinely interested in the company and its mission.
✨Craft Your Own Marketing Narrative
Prepare to discuss how you would shape Kinship’s marketing strategy. Think about how you can turn product features into compelling narratives. Bring examples from your past experiences where you've successfully executed similar strategies, as this will demonstrate your capability to own the role.
✨Showcase Your Writing Skills
Since strong writing is crucial for this role, be ready to share samples of your work. Whether it’s blog posts, social media content, or marketing campaigns, having tangible examples will highlight your writing instincts and ability to communicate clearly and effectively.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the industry and Kinship’s position within it. Inquire about their current marketing challenges or future goals. This shows that you’re not just looking for a job, but are genuinely interested in contributing to their success.
