Innovation Marketing Lead: Growth & Launch Strategy

Innovation Marketing Lead: Growth & Launch Strategy

Full-Time 60000 - 80000 £ / year (est.) Home office (partial)
Kinisla

At a Glance

  • Tasks: Lead innovation strategies for iconic brands and manage projects from concept to execution.
  • Company: Kinisla, a dynamic company in Staines-upon-Thames with a focus on innovation.
  • Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
  • Other info: Be part of a high-performing team with a focus on innovation and collaboration.
  • Why this job: Join a passionate team and drive impactful marketing strategies for well-known brands.
  • Qualifications: Significant FMCG experience, especially in food or dairy, and strong leadership skills.

The predicted salary is between 60000 - 80000 £ per year.

Kinisla in Staines-upon-Thames seeks an Innovation Marketing Manager to lead the innovation agenda for iconic brands like Strings & Things. This hybrid role demands strategic leadership, managing innovation from concept to execution while fostering a high-performing team.

Significant FMCG experience is essential, particularly in food or dairy. You will be accountable for delivering a strong innovation pipeline, defining strategies, and ensuring alignment across stakeholders, while also providing leadership to your team.

Innovation Marketing Lead: Growth & Launch Strategy employer: Kinisla

Kinisla is an exceptional employer located in Staines-upon-Thames, offering a dynamic work culture that prioritises innovation and collaboration. Employees benefit from a strong focus on professional development, with ample opportunities for growth within the FMCG sector, particularly in food and dairy. The company fosters a supportive environment where creativity thrives, making it an ideal place for those looking to make a meaningful impact in their careers.

Kinisla

Contact Details:

Kinisla Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Innovation Marketing Lead: Growth & Launch Strategy

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kinisla and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kinisla are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kinisla on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kinisla. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Innovation Marketing Lead: Growth & Launch Strategy

Strategic Leadership
Innovation Management
FMCG Experience
Food Industry Knowledge
Dairy Industry Knowledge
Stakeholder Alignment
Team Leadership

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kinisla. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Kinisla:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kinisla’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Kinisla

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kinisla will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Kinisla, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.