At a Glance
- Tasks: Lead and develop marketing strategies for exciting visitor attractions.
- Company: Join a dynamic team at leading regional attractions.
- Benefits: Competitive salary, staff discounts, free entry for family, and growth opportunities.
- Other info: Flexible working with opportunities across two established attractions.
- Why this job: Make a measurable impact in a creative and innovative marketing role.
- Qualifications: 3+ years in marketing, strong digital skills, and a proactive mindset.
The predicted salary is between 40000 - 45000 € per year.
Are you looking for an exciting role at leading visitor attractions in the region, offering attractive remuneration? Marsh Farm and Lee Valley attractions are both well-established and developing visitor destinations that deliver a wide range of seasonal events and family experiences throughout the year. Our marketing function is in-house, creating an exciting opportunity for a driven individual to lead and develop the brand and marketing strategy across both sites.
This is a broad role requiring strong technical knowledge and commercial awareness.
Key Tasks and Responsibilities- Create and implement marketing strategies and brand awareness campaigns.
- Support the budgeting process by forecasting marketing and content investment requirements.
- Ensure guest communications are high quality across all channels.
- Build strong internal and external relationships.
- Manage the PR and media to maximise positive coverage.
- Oversee partnerships, affiliate marketing campaigns including influencers, brand collaborations and promotional partners.
- Support growth of membership and repeat visitor programmes.
- Translate business strategy into actionable sales activity.
- Work with stakeholders to develop and deliver revenue strategies across ticketing, retail, food & beverage and events.
- Develop growth plans to meet business revenue targets using customer insight and data analysis.
- Analyse and report marketing and sales performance.
- Identify new revenue streams including brand collaborations, affiliate partnerships and merchandising opportunities.
- Support commercial development of event spaces and seasonal experiences.
- Drive membership growth and repeat visitation.
- Create on site branding improvements including retail and signage improvements.
- Develop and implement a strong content strategy.
- Maintain clear brand guidelines across both attractions.
- Deliver engaging creative campaigns across digital and on-site marketing channels.
- Ensure the visitor journey and storytelling across the sites creates memorable experiences.
- Oversee social media strategy and ensure growth in engagement and ticket sales.
- Lead the digital strategy including website optimisation and customer experience improvements.
- Drive growth in engagement, database size, open rates and attributable revenue.
- Use analytics and data to continuously improve digital performance.
- Minimum 3 years’ experience in a similar marketing role within a high-volume B2C visitor attraction, leisure, hospitality or events environment.
- Proven experience developing and delivering marketing and sales strategies.
- Strong understanding of digital marketing and social media management.
- Ability to manage relationships with multiple stakeholders.
- Strong commercial awareness including ROI analysis and budget management.
- Experience building business cases for new initiatives.
- Self-motivated with a proactive, results-driven mindset.
- Strong sales and upselling awareness.
- Excellent written and verbal communication skills.
- Experience managing and developing marketing team members for potential growth of the department.
- Increase in visitor numbers.
- Growth of memberships and repeat visitors.
- Brand development and presentation.
- Digital growth and engagement metrics.
This is a full-time, permanent position based across Marsh Farm and Lee Valley attractions, with office working and flexibility where appropriate. Working hours are 9.00am – 6.00pm, five days per week. This will generally be Monday to Friday; however, occasional weekend and evening attendance will be required to support major events and marketing activity. There will be travel required to both of our sites.
Benefits- Opportunity to work across two established visitor attractions.
- Staff discounts in retail and catering.
- Free entry to attractions and events for you and your immediate family.
- Opportunity to develop a growing in-house marketing function.
- Salary: Competitive £40,000 - £45,000.
- Schedule: Full Time.
- Experience: Minimum 3 years.
- Location: Marsh Farm & Lee Valley Attractions.
- Closing Date: TBC.
Marketing Manager in Maldon employer: Kingswood---Inspiring-Learning
Join us as a Marketing Manager at Marsh Farm and Lee Valley attractions, where you'll thrive in a dynamic work culture that values creativity and innovation. With competitive remuneration, staff discounts, and free entry for you and your family, we offer a supportive environment that fosters professional growth and collaboration across two exciting visitor destinations. This role not only allows you to lead impactful marketing strategies but also provides the unique opportunity to shape the brand experience for our guests throughout the year.
Contact Detail:
Kingswood---Inspiring-Learning Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Maldon
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and strategies. This is your chance to demonstrate your creativity and analytical prowess. Make sure it’s easily accessible online so potential employers can see what you bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its attractions. Understand their brand and think about how you can contribute to their marketing strategy. Bring fresh ideas to the table that align with their goals – they’ll love your initiative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for passionate individuals who want to make a difference in our marketing team. Let’s get you on board!
We think you need these skills to ace Marketing Manager in Maldon
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in developing marketing strategies and managing teams, as these are key aspects of the job. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your creativity and passion for marketing. Tell us why you're excited about the role and how you can contribute to our attractions. Remember, we love a good story!
Showcase Your Digital Savvy:Since digital marketing is a big part of this role, make sure to highlight your experience with social media management and website optimisation. Share specific examples of how you've driven engagement and sales through digital channels – we want to see your impact!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows us that you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Kingswood---Inspiring-Learning
✨Know Your Audience
Before the interview, research Marsh Farm and Lee Valley attractions thoroughly. Understand their brand, target audience, and recent marketing campaigns. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Creativity
As a Marketing Manager, creativity is key. Prepare examples of past marketing strategies you've developed or campaigns you've led. Be ready to discuss how you can bring innovative ideas to enhance brand awareness and visitor engagement at both attractions.
✨Demonstrate Analytical Skills
Highlight your experience with data analysis and ROI assessment. Be prepared to discuss how you've used analytics to drive marketing decisions in previous roles. This will show that you can translate insights into actionable strategies for visitor growth.
✨Build Relationships
Emphasise your ability to manage relationships with stakeholders. Share examples of how you've successfully collaborated with teams or external partners in the past. This is crucial for the role, as you'll need to work closely with various departments to implement marketing strategies.
