At a Glance
- Tasks: Create engaging content that attracts and informs students throughout their journey.
- Company: Join Kingston University's dynamic Marketing Team for a year-long adventure.
- Benefits: Competitive salary, collaborative environment, and the chance to make a real impact.
- Other info: Opportunity to grow within a supportive team focused on student success.
- Why this job: Perfect for creative storytellers who love data-driven marketing and teamwork.
- Qualifications: Experience in content marketing and strong project management skills required.
The predicted salary is between 39407 - 39407 £ per year.
We are seeking a Marketing Adviser (Content) to join our Marketing Team on a full‑time, fixed‑term basis to cover maternity leave for up to one year. The postholder will lead the planning and delivery of compelling, audience‑focused content that supports student recruitment. This role is ideal for someone who combines strong storytelling skills with data‑driven thinking to create content that engages, informs and converts.
Key Responsibilities
- Developing and delivering content‑led marketing campaigns across the student journey
- Creating engaging, high‑quality content (copy, digital, and multimedia) tailored to different audiences
- Managing content calendars and ensuring consistent brand voice and messaging
- Using audience insights and performance data to optimise campaign effectiveness
- Collaborating with internal teams to surface authentic stories and experiences
- Supporting content across key channels including web, social, email and print
You will be an experienced and motivated marketing professional who thrives in a collaborative environment and is confident leading projects from start to finish.
What You Will Bring
- Experience planning and delivering content‑led marketing campaigns
- Strong project management and organisational skills
- Ability to produce and curate compelling content
- Understanding of digital and traditional marketing channels
- A collaborative and flexible approach to teamwork
You will develop a strong understanding of Kingston University’s brand positioning, target audiences, and recruitment cycles, contributing across marketing, student recruitment and events activities, including occasional event delivery. The wider directorate’s key aim within the strategy is to deliver a seamless, high‑quality experience for all current and future students to ensure they are “sought after”, supporting their participation, attainment, and success before, during and after their time at Kingston. This in turn will create a culture of high performance that is inclusive, innovative, ambitious and enterprising.
Student Recruitment and Admissions
The team’s primary objective is to achieve agreed student recruitment targets and contribute to the whole University’s recruitment and admissions functions ensuring good ROI and a first‑class student experience throughout the applicant journey.
This is a full time, fixed‑term position until 3 August 2027, with a starting salary of £39,407 per annum. This post is available to cover maternity leave and is expected to be held for the full duration. However, should the substantive post‑holder choose to return to work earlier, this appointment may be terminated, subject to a one‑month notice period.
If you have any queries or would like further information on the role, please contact Lizzygrace Barnette, Marketing Manager.
Marketing Adviser in Kingston upon Thames employer: KINGSTON UNIVERSITY
Kingston University is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for marketing professionals to thrive. With a strong focus on employee growth and development, the university offers opportunities to engage in meaningful projects that directly impact student recruitment and success. Located in a vibrant area, employees benefit from a supportive environment that values creativity and inclusivity, ensuring a rewarding experience both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Adviser in Kingston upon Thames
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for KINGSTON UNIVERSITY and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like KINGSTON UNIVERSITY are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with KINGSTON UNIVERSITY on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at KINGSTON UNIVERSITY. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Adviser in Kingston upon Thames
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit KINGSTON UNIVERSITY. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of KINGSTON UNIVERSITY:Show us that you’ve done your homework! In your application, briefly mention what you admire about KINGSTON UNIVERSITY’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at KINGSTON UNIVERSITY
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at KINGSTON UNIVERSITY will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At KINGSTON UNIVERSITY, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
