At a Glance
- Tasks: Lead exciting marketing campaigns to boost student recruitment and engagement across four colleges.
- Company: Join South Thames Colleges Group, a leading provider of post-16 education in London.
- Benefits: Enjoy 37 days annual leave, wellbeing leave, and a strong pension scheme.
- Other info: Collaborative environment with opportunities for professional development and career growth.
- Why this job: Make a real impact on students' lives while showcasing their achievements and experiences.
- Qualifications: Proven marketing experience with strong digital skills and excellent communication abilities.
The predicted salary is between 33750 - 41250 £ per year.
Here at South Thames Colleges Group, we are seeking a Marketing Manager to co-ordinate all marketing, promotional and publicity activities geared towards meeting the Group’s strategic objectives. As Marketing Manager, you will plan, deliver and evaluate a range of marketing and communications campaigns that support student recruitment, engagement and the wider strategic objectives of the Group.
Working across all four Colleges, you will manage integrated campaigns across digital, advertising, PR, publications, events and promotional activity, ensuring a consistent and engaging brand presence. You will work closely with curriculum teams, students and colleagues to develop compelling content, success stories and campaigns that showcase student experiences, achievements and career outcomes. You will also coordinate high-profile recruitment and College events, including open days, exhibitions and VIP visits.
Using digital platforms and campaign insights, you will monitor and evaluate marketing performance, using data to continually improve activity, strengthen the Colleges’ reputation and support recruitment targets. We are looking for an experienced marketing professional with a strong track record of planning, implementing and evaluating successful marketing and communications campaigns within a large, customer-focused organisation.
You will bring strong digital marketing expertise, an understanding of how to use an effective marketing mix to meet objectives, and experience of managing projects and campaigns to tight deadlines. You will be an excellent communicator with strong copywriting and content skills, able to build effective relationships and influence a wide range of internal and external stakeholders. You will also be able to think strategically, bringing fresh ideas and using insight to develop marketing activity that delivers measurable results.
Please note, this role is predominantly based at Kingston College, but you will be required to work from all STCG sites.
The benefits package includes generous annual leave of 37 days, plus up to 8 additional days over Christmas/New Year as well as an additional 5 days Wellbeing leave to enhance employees’ physical and mental health. This leave is all in addition to Bank Holiday entitlement. There is an excellent pension scheme that receives a significant financial contribution from the employer (Teachers Pensions or Local Government Pension Scheme), subsidised sports facilities and professional development and training plus a salary sacrifice cycle to work scheme.
South Thames Colleges Group is an equal opportunities employer and is committed to safeguarding and promoting the welfare of children and vulnerable adults. As outlined in the Public Sector Equality Duty of the Equality Act 2010, we are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
As part of our due diligence checks on prospective employees, successful candidates will be subject to an enhanced DBS check, satisfactory references, an online search and proof of eligibility to work in the UK. The South Thames Colleges Group is made up of Carshalton College, Kingston College, Merton College and South Thames College, which merged on 1 August 2017. South Thames Colleges Group is one of London’s largest providers of post-16 education and training and is an ongoing and significant contributor to its local communities. We aim to put students’ success at the heart of everything we do. We are looking for hard-working and collaborative people who can join our team and help challenge our students to progress and achieve.
Marketing Manager employer: Kingston College
Kingston College is an exceptional employer that prioritises the professional development of its staff, offering a collaborative work culture where innovation in teaching is encouraged. As a Barbering Program Lead, you will have the opportunity to shape the curriculum and engage with industry professionals, all while being part of a supportive community dedicated to enhancing student success and satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kingston College and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kingston College are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kingston College on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kingston College. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kingston College. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kingston College:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kingston College’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kingston College
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kingston College will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kingston College, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.