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For Companies At a Glance
- Tasks: Manage and optimise PPC campaigns to drive ecommerce growth across multiple regions.
- Company: Kingspan Light, Air + Water creates innovative solutions for sustainable buildings worldwide.
- Benefits: Enjoy flexible remote work, training resources, and a collaborative international team.
- Why this job: Join a dynamic environment focused on ecommerce, with opportunities for personal and professional growth.
- Qualifications: Degree in Marketing or related field; experience in SEM/SEO and ecommerce is essential.
- Other info: Ideal for data-driven marketers eager to make an impact in a global company.
The predicted salary is between 36000 - 60000 £ per year.
Are you a data-driven digital marketer passionate about driving ecommerce growth through paid search? We’re looking for a talented SEM/SEO Marketing Specialist to take charge of our PPC campaigns in the UK & Ireland and support global ecommerce efforts across the EU, USA, and Australia.
About the Role
- PPC Management for Ecommerce (80% Focus): Plan, execute, and optimize high-impact SEM campaigns across platforms like Google Ads and Bing Ads to drive targeted traffic, increase conversions, and boost ecommerce sales in the UK & Ireland. Conduct detailed keyword research, bid management, and performance audits tailored to ecommerce goals, ensuring ad relevance and maximized ROI for online stores. Manage budgets, bids, and ad copy to deliver cost-efficient, high-performing campaigns that enhance product visibility and drive purchases. Analyze PPC performance metrics using tools like Google Ads, Google Analytics, and SEMrush, delivering insights to optimize ecommerce conversion funnels and revenue.
- Global Ecommerce Collaboration (20% Focus): Partner with local teams across the EU, USA, and Australia to provide guidance, best practices, and support for managing PPC accounts for their ecommerce platforms. Collaborate on aligning global PPC strategies, sharing ecommerce-specific insights, and optimizing campaigns to meet regional online sales targets.
- SEO Support for Ecommerce: Develop and implement SEO strategies (on-page, off-page, and technical) to enhance search visibility, drive organic traffic, and support ecommerce product rankings. Ensure ecommerce websites comply with SEO best practices, including schema markup for products, mobile responsiveness, and page speed optimization for seamless shopping experiences.
- Cross-Functional Collaboration: Work with the Digital Marketing Executive to align content strategies, optimize product landing pages, and improve ecommerce website performance to support PPC and SEO goals.
- Performance Tracking: Monitor, analyze, and report on ecommerce-specific metrics (e.g., conversion rates, average order value, cart abandonment) using tools like Google Analytics, Google Search Console, and SEMrush.
- Conversion Optimization: Identify and implement opportunities for conversion rate optimization (CRO) across ecommerce touchpoints, such as product pages, checkout processes, and promotional campaigns, to maximize online sales.
- Technical Collaboration: Partner with web developers and designers to implement PPC landing page enhancements and SEO improvements tailored to ecommerce functionality and user experience.
- Industry Awareness: Stay current with the latest PPC, SEO, and ecommerce trends, including algorithm updates, consumer behavior, and digital marketing tools, to drive competitive online growth.
What We’re Looking For
- Experience: Proven track record in a similar SEM/SEO role, with extensive expertise in PPC campaign management for ecommerce platforms.
- PPC Expertise: Strong knowledge of Google Ads, Bing Ads, and related tools, with a focus on optimizing paid search campaigns to drive ecommerce sales and ROI.
- SEO Knowledge: Solid understanding of SEO strategies to support organic traffic and product visibility on ecommerce websites.
- Analytical Skills: Excellent ability to analyze PPC and SEO data, derive actionable insights, and optimize ecommerce performance metrics like conversion rates and revenue.
- Technical Skills: Working knowledge of HTML, CSS, and website administration to enhance ecommerce PPC landing pages and SEO initiatives.
- Collaboration: Ability to manage UK & Ireland ecommerce PPC accounts independently while effectively partnering with global teams in the EU, USA, and Australia.
- Organization: Strong organizational and time management skills to balance 80% regional ecommerce PPC focus with 20% global collaboration.
- CMS Experience: Experience with CMS platforms tailored for ecommerce is a plus.
Qualifications
- Education: Degree or diploma in Marketing, Digital Media, or a related field or related work experience.
- Certifications: Google Ads and/or Google Analytics certification is seen as a plus.
- Local Expertise: Experience with local SEO and managing business listings, such as Google Business Profiles, to complement ecommerce PPC efforts.
- Ecommerce Integration: Familiarity with content marketing and social media integration to enhance ecommerce campaign performance and customer engagement.
Why Join Us?
- Flexible Work: Enjoy the freedom of flexible remote working arrangements.
- Collaborative Environment: Work with a dynamic, international team across the UK, Ireland, EU, USA, and Australia in an ecommerce-focused setting.
- Diverse Opportunities: Manage diverse ecommerce PPC accounts and contribute to varied online platforms and industries.
- Growth Support: Access training and development resources to enhance your PPC, SEO, and ecommerce skills.
Application Process
To apply, please submit your resume and a cover letter detailing your relevant PPC and SEM experience, particularly in managing ecommerce accounts for the UK & Ireland, and why you are an excellent fit for this role. We look forward to reviewing your application!
SEM/SEo marketing specialist employer: Kingspan Water & Energy
Contact Detail:
Kingspan Water & Energy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEM/SEo marketing specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and SEO, especially those relevant to ecommerce. This will not only help you during interviews but also demonstrate your passion for the role and your commitment to staying updated in a fast-paced industry.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who specialise in PPC and SEO. Attend webinars, join relevant online communities, or connect on LinkedIn to gain insights and potentially get referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific examples of successful PPC campaigns you've managed in the past. Be ready to share metrics and outcomes that highlight your analytical skills and ability to drive ecommerce growth, as this is crucial for the role.
✨Tip Number 4
Showcase your technical skills by being prepared to discuss how you've used tools like Google Ads, SEMrush, and Google Analytics in your previous roles. Highlight any experience you have with HTML and CSS, as this will set you apart from other candidates.
We think you need these skills to ace SEM/SEo marketing specialist
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customise your cover letter specifically for the SEM/SEO Marketing Specialist role. Highlight your relevant PPC and SEM experience, especially in managing ecommerce accounts for the UK & Ireland, and explain why you are a great fit for Kingspan Light, Air + Water.
Showcase Your Analytical Skills: In your CV and cover letter, emphasise your analytical skills. Provide examples of how you've used data to optimise PPC campaigns and improve ecommerce performance metrics like conversion rates and revenue.
Highlight Relevant Experience: Clearly outline your experience with Google Ads, Bing Ads, and any other relevant tools. Mention specific campaigns you've managed, focusing on your achievements and the impact on ecommerce sales.
Demonstrate Collaboration Skills: Since the role involves working with international teams, include examples of past collaborations. Describe how you've partnered with others to align PPC strategies or share insights that led to successful outcomes.
How to prepare for a job interview at Kingspan Water & Energy
✨Showcase Your PPC Expertise
Be prepared to discuss your experience with Google Ads and Bing Ads in detail. Highlight specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your hands-on knowledge and ability to drive ecommerce growth.
✨Demonstrate Analytical Skills
Since the role requires strong analytical abilities, come equipped with examples of how you've used data to optimise PPC campaigns. Discuss the tools you've used, such as Google Analytics or SEMrush, and how your insights led to improved conversion rates.
✨Understand SEO Fundamentals
As the position involves supporting SEO initiatives, brush up on your SEO knowledge. Be ready to explain how SEO and PPC can work together to enhance ecommerce visibility and sales. Mention any relevant strategies you've implemented in the past.
✨Prepare for Collaboration Questions
Given the global collaboration aspect of the role, think about your experiences working with international teams. Prepare to share examples of how you've successfully partnered with others to align PPC strategies and achieve common goals.
