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For Companies At a Glance
- Tasks: Manage and optimise PPC campaigns to drive ecommerce growth across multiple regions.
- Company: Kingspan Light, Air + Water creates innovative solutions for sustainable buildings worldwide.
- Benefits: Enjoy flexible remote work, training resources, and a collaborative international team.
- Other info: Kingspan is an equal opportunity employer, welcoming diverse applicants.
- Why this job: Join a dynamic team focused on ecommerce success and make a real impact globally.
- Qualifications: Degree in Marketing or related field; experience in PPC and SEO is essential.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Join to apply for the SEM/SEO Marketing Specialist role at Kingspan Water & Energy.
Are you a data-driven digital marketer passionate about driving ecommerce growth through paid search? We are looking for a talented SEM/SEO Marketing Specialist to manage PPC campaigns in the UK & Ireland and support global ecommerce efforts across the EU, USA, and Australia. You will spend 80% of your time managing and optimizing high-impact PPC campaigns on platforms like Google Ads and Bing Ads to drive targeted traffic and boost sales on our ecommerce sites. The remaining 20% involves collaborating with international teams to share insights and support PPC strategies globally. You will also contribute to SEO initiatives to improve organic search visibility and conversion rates.
About Kingspan Light, Air + Water
Kingspan Light, Air + Water is a global division of Kingspan Group, operating in 20 countries. We design, manufacture, and service innovative solutions for daylighting, smoke ventilation, water management, and safe storage. Our mission is to create sustainable, high-performing buildings that prioritize comfort, safety, and environmental responsibility.
What Yourom Do
- PPC Management for Ecommerce (80% Focus): Plan, execute, and optimize high-impact SEM campaigns across platforms like Google Ads and Bing Ads to drive targeted traffic, increase conversions, and boost ecommerce sales in the UK & Ireland.
- Conduct detailed keyword research, bid management, and performance audits tailored to ecommerce goals, ensuring ad relevance and maximized ROI for online stores.
- Manage budgets, bids, and ad copy to deliver cost-efficient, high-performing campaigns that enhance product visibility and drive purchases.
- Analyze PPC performance metrics using tools like Google Ads, Google Analytics, and SEMrush, delivering insights to optimize ecommerce conversion funnels and revenue.
- Global Ecommerce Collaboration (20% Focus): Partner with local teams across the EU, USA, and Australia to provide guidance, best practices, and support for managing PPC accounts for their ecommerce platforms.
- Collaborate on aligning global PPC strategies, sharing ecommerce-specific insights, and optimizing campaigns to meet regional online sales targets.
- SEO Support for Ecommerce: Develop and implement SEO strategies (on-page, off-page, and technical) to enhance search visibility, drive organic traffic, and support ecommerce product rankings.
- Ensure ecommerce websites comply with SEO best practices, including schema markup for products, mobile responsiveness, and page speed optimization for seamless shopping experiences.
- Cross-Functional Collaboration: Work with the Digital Marketing Executive to align content strategies, optimize product landing pages, and improve ecommerce website performance to support PPC and SEO goals.
- Performance Tracking: Monitor, analyze, and report on ecommerce-specific metrics (e.g., conversion rates, average order value, cart abandonment) using tools like Google Analytics, Google Search Console, and SEMrush.
- Conversion Optimization: Identify and implement opportunities for conversion rate optimization (CRO) across ecommerce touchpoints, such as product pages, checkout processes, and promotional campaigns, to maximize online sales.
- Technical Collaboration: Partner with web developers and designers to implement PPC landing page enhancements and SEO improvements tailored to ecommerce functionality and user experience.
- Industry Awareness: Stay current with the latest PPC, SEO, and ecommerce trends, including algorithm updates, consumer behavior, and digital marketing tools, to drive competitive online growth.
What We\’re Looking For
- Experience: Proven track record in a similar SEM/SEO role, with extensive expertise in PPC campaign management for ecommerce platforms.
- PPC Expertise: Strong knowledge of Google Ads, Bing Ads, and related tools, with a focus on optimizing paid search campaigns to drive ecommerce sales and ROI.
- SEO Knowledge: Solid understanding of SEO strategies to support organic traffic and product visibility on ecommerce websites.
- Analytical Skills: Excellent ability to analyze PPC and SEO data, derive actionable insights, and optimize ecommerce performance metrics like conversion rates and revenue.
- Technical Skills: Working knowledge of HTML, CSS, and website administration to enhance ecommerce PPC landing pages and SEO initiatives.
- Collaboration: Ability to manage UK & Ireland ecommerce PPC accounts independently while effectively partnering with global teams in the EU, USA, and Australia.
- Organization: Strong organizational and time management skills to balance 80% regional ecommerce PPC focus with 20% global collaboration.
- CMS Experience: Experience with CMS platforms tailored for ecommerce is a plus.
Qualifications
- Education: Degree or diploma in Marketing, Digital Media, or a related field or related work experience.
- Certifications: Google Ads and/or Google Analytics certification is seen as a plus.
- Local Expertise: Experience with local SEO and managing business listings, such as Google Business Profiles, to complement ecommerce PPC efforts.
- Ecommerce Integration: Familiarity with content marketing and social media integration to enhance ecommerce campaign performance and customer engagement.
Why Join Us?
- Flexible Work: Enjoy the freedom of flexible remote working arrangements.
- Collaborative Environment: Work with a dynamic, international team across the UK, Ireland, EU, USA, and Australia in an ecommerce-focused setting.
- Diverse Opportunities: Manage diverse ecommerce PPC accounts and contribute to varied online platforms and industries.
- Growth Support: Access training and development resources to enhance your PPC, SEO, and ecommerce skills.
Kingspan is an equal opportunity employer.
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SEM/SEO Marketing Specialist employer: Kingspan Water & Energy
Contact Detail:
Kingspan Water & Energy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEM/SEO Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and SEO, especially those relevant to ecommerce. This will not only help you during interviews but also demonstrate your passion for the field and your commitment to staying updated.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who specialise in PPC and SEO. Engaging with industry experts can provide valuable insights and may even lead to referrals or recommendations for the role.
✨Tip Number 3
Prepare to discuss specific PPC campaigns you've managed in the past. Be ready to share metrics and outcomes that highlight your ability to drive ecommerce growth, as this will showcase your hands-on experience and analytical skills.
✨Tip Number 4
Demonstrate your collaborative skills by preparing examples of how you've worked with cross-functional teams in previous roles. Highlighting your ability to partner effectively with others will be crucial, especially since this role involves global collaboration.
We think you need these skills to ace SEM/SEO Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEM and SEO, particularly focusing on PPC campaign management. Use specific metrics to demonstrate your success in driving ecommerce growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the role. Mention your experience with Google Ads and Bing Ads, and how you can contribute to Kingspan's ecommerce goals.
Showcase Analytical Skills: Emphasise your analytical abilities by providing examples of how you've used data to optimise PPC campaigns. Mention tools like Google Analytics and SEMrush that you are proficient in.
Highlight Collaboration Experience: Since the role involves working with international teams, include examples of past collaborations. Discuss how you’ve successfully partnered with others to achieve common goals in ecommerce.
How to prepare for a job interview at Kingspan Water & Energy
✨Showcase Your PPC Expertise
Be prepared to discuss your experience with Google Ads and Bing Ads in detail. Highlight specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your ability to drive ecommerce growth through paid search.
✨Demonstrate Analytical Skills
Expect questions that assess your analytical abilities. Be ready to explain how you've used tools like Google Analytics and SEMrush to track performance metrics and optimise campaigns. Providing concrete examples of how your insights led to improved conversion rates will impress your interviewers.
✨Understand SEO Fundamentals
Since the role involves supporting SEO initiatives, brush up on your knowledge of SEO strategies. Be prepared to discuss how you've implemented on-page, off-page, and technical SEO tactics in previous roles, and how these can complement PPC efforts for ecommerce.
✨Emphasise Collaboration Skills
This position requires working with international teams, so highlight your experience in cross-functional collaboration. Share examples of how you've partnered with others to align PPC strategies or share insights, showcasing your ability to work effectively in a global environment.