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- Tasks: Develop and execute digital marketing strategies to boost online traffic and sales.
- Company: Kingspan Light, Air + Water leads in innovative building performance solutions.
- Benefits: Enjoy a full-time role with opportunities for creativity and collaboration.
- Why this job: Join a dynamic team focused on impactful ecommerce strategies and sustainable solutions.
- Qualifications: Experience in digital marketing, especially in ecommerce, is essential.
- Other info: Diversity is celebrated; all backgrounds are encouraged to apply.
The predicted salary is between 26700 - 35000 £ per year.
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Kingspan Light, Air + Water is seeking a dynamic and results-oriented Digital Marketing Executive to join our Ecommerce Department. This role will focus on developing and executing digital marketing strategies to drive online traffic, enhance brand visibility, and boost customer engagement and sales within our ecommerce ecosystem. The ideal candidate is a creative, analytical, and collaborative professional with a passion for digital marketing and proven expertise in ecommerce environments. Key Responsibilities Strategy Development: Design and implement digital marketing strategies tailored to the ecommerce department to increase website traffic, elevate brand awareness, and drive online sales and customer engagement. Social Media Management: Create, manage, and optimize organic and paid content across social media platforms to support ecommerce campaign goals and boost online conversions. Email Marketing: Plan, execute, and refine email marketing campaigns using Klaviyo, leveraging segmentation, automation, and performance tracking to enhance customer retention and ecommerce sales. Cross-Channel Collaboration: Partner with SEO and PPC teams to align organic and paid channel efforts, optimizing ecommerce performance and driving traffic to online platforms. Website Optimization: Update and enhance ecommerce website content, including banners, landing pages, and product descriptions, to improve user experience, conversion rates, and SEO outcomes. Performance Analysis: Monitor, analyze, and report on ecommerce-specific KPIs using tools such as Google Analytics, Klaviyo dashboards, and social media insights to inform data-driven decisions and optimize online performance. Trend Identification: Proactively identify trends and insights within the ecommerce space to optimize marketing spend, campaign effectiveness, and online sales strategies. Strategic Contribution: Participate in strategic planning for the ecommerce department, offering innovative ideas and creative input for monthly campaigns and long-term growth initiatives to drive online success. Industry Awareness: Stay current with emerging digital marketing and ecommerce trends, tools, and best practices to maintain a competitive edge in the online marketplace. Skills & Qualifications Experience: Proven track record in digital marketing, with specific experience in an ecommerce environment driving online sales and customer engagement. Technical Proficiency: Hands-on experience with Klaviyo, content management systems (Shopify an advantage), and social media tools tailored for ecommerce applications. Core Knowledge: Strong grasp of digital marketing principles, including SEO, email marketing, content marketing, and analytics, with a focus on ecommerce optimization. Analytical Skills: Exceptional ability to interpret data, derive actionable insights, and solve problems to enhance ecommerce performance. Creativity: Innovative thinking and outstanding content creation skills to develop compelling campaigns and materials that drive online engagement and conversions. Communication: Excellent written and verbal communication skills to convey ideas clearly and professionally within an ecommerce context. Project Management: Capability to independently manage multiple ecommerce projects while collaborating seamlessly with cross-functional teams. Desirable Qualifications Sector Experience: Prior experience in the industrial or ecommerce sector, particularly within online retail or B2B ecommerce, is highly valued. Platform Familiarity: Knowledge of Shopify ecommerce platform as well as tools such as Google Ads, Meta Business Suite, and Canva to support ecommerce marketing initiatives is a distinct advantage. About Kingspan Light, Air + Water Kingspan Light, Air + Water is a leader in innovative solutions for building performance, delivering cutting-edge products and services in the areas of light, air, and water management. Within our Ecommerce Department, you will play a key role in driving online growth and delivering exceptional digital experiences to our customers. Join us to contribute to our mission of creating sustainable, high-performance solutions through impactful ecommerce strategies. Apply Today:We invite you to apply to become our next Digital Marketing Executive at Kingspan, where we celebrate diversity and encourage candidates from all backgrounds to apply. Skills: Digital Marketing Project Management Ecommerce
Seniority level
-
Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Plastics Manufacturing
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Digital Marketing Executive employer: Kingspan Water & Energy
Contact Detail:
Kingspan Water & Energy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and ecommerce. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to Kingspan's goals during interviews.
✨Tip Number 2
Showcase your experience with tools like Klaviyo and Shopify. If you have any specific campaigns or projects where you've successfully used these platforms, be ready to discuss them in detail to demonstrate your hands-on expertise.
✨Tip Number 3
Network with professionals in the ecommerce space, especially those who have worked at Kingspan or similar companies. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your analytical skills and how you've used data to drive marketing decisions. Be ready to share examples of how you've monitored KPIs and adjusted strategies based on performance metrics.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and ecommerce. Use keywords from the job description, such as 'SEO', 'email marketing', and 'Klaviyo', to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of ecommerce strategies. Mention specific achievements or projects that align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive decisions in previous roles. Highlight your experience with tools like Google Analytics and Klaviyo to show your analytical capabilities.
Demonstrate Creativity: Include examples of innovative campaigns or content you've created in the past. This could be through links to your portfolio or descriptions of successful projects that resulted in increased engagement or sales.
How to prepare for a job interview at Kingspan Water & Energy
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on the latest digital marketing trends and tools, especially those relevant to ecommerce. Be prepared to discuss your experience with platforms like Klaviyo and Shopify, as well as your understanding of SEO and email marketing strategies.
✨Demonstrate Analytical Skills
Since the role requires performance analysis, be ready to share examples of how you've used data to drive decisions in past roles. Discuss specific KPIs you’ve monitored and how your insights led to improved ecommerce performance.
✨Prepare for Creative Problem-Solving
Think of instances where you had to come up with innovative solutions in your previous roles. The interviewers will likely want to see your creative thinking in action, so have a few examples ready that highlight your ability to develop compelling campaigns.
✨Emphasise Collaboration Experience
This position involves working closely with various teams, so be prepared to discuss your experience in cross-functional collaboration. Share examples of how you’ve successfully partnered with others to achieve common goals in an ecommerce context.
