At a Glance
- Tasks: Create and manage engaging social media content and campaigns across various platforms.
- Company: Join a dynamic legal firm focused on innovative marketing strategies.
- Benefits: Flexible hours, competitive salary, and opportunities for professional growth.
- Other info: Work with senior stakeholders and drive meaningful engagement with diverse audiences.
- Why this job: Be at the forefront of social media strategy and storytelling in a collaborative environment.
- Qualifications: Experience in social media management and a passion for creative content creation.
The predicted salary is between 35000 - 45000 £ per year.
You will be responsible for the planning, creation and management of social media content and integrated campaigns across our channels, with a strong focus on strategic storytelling, audience engagement and measurable results. Collaborating closely with partners, lawyers, and talent attraction colleagues, you will be instrumental in promoting our brand, supporting key firm initiatives and driving meaningful engagement with our target audiences - from prospective clients and referrers to talent and the wider legal community. This role requires someone who is equally comfortable developing strategy and getting hands-on with content creation, data analysis and stakeholder management. You will bring fresh thinking, a keen eye for emerging trends and the confidence to work independently with senior stakeholders across the firm.
Social Strategy and Planning
- Support the Marketing & BD function in planning and delivering social content aligned to firm-wide priorities and business development goals.
- Work closely with the Marketing & BD team on social media strategy, editorial planning, copy approvals and publishing schedules.
- Manage a portfolio of social content projects from initial ideation and production through to delivery and post-campaign performance analysis.
- Advise partners, lawyers and colleagues on social media best practice, helping them to build and strengthen their personal and professional profiles.
Content Creation and Campaign Delivery
- Plan, produce and schedule daily content across all the firm's social media platforms (including LinkedIn, Instagram and TikTok) ensuring consistency of tone, branding and legal compliance at all times.
- Produce high-quality social content for campaigns, brand activity, employer branding, thought leadership and wider firm initiatives.
- Create and manage paid social advertising campaigns to generate leads, enhance brand awareness and maximise return on investment.
- Support SEO strategy through the creation of keyword-optimised content in line with best-practice guidelines.
- Contribute to targeted email marketing campaigns designed to increase website traffic, nurture client relationships and improve brand visibility.
- Develop best-practice guidance, templates and training materials, and deliver engaging training sessions to support colleagues across the business in creating effective content.
Channel Management and Optimisation
- Manage and maximise the firm's use of social media platforms and tools, including Hootsuite, HubSpot and LinkedIn Sales Navigator.
- Continuously track and evaluate social channel performance, using insights to optimise future content planning and engagement strategies.
- Monitor sentiment, engagement and online reputation across all social channels, identifying risks early and escalating issues appropriately.
- Support the firm's crisis communications response on social channels when required.
Stakeholder Engagement and Governance
- Build and maintain strong, trusted relationships with practice area and operational teams, providing proactive and practical social media support.
- Develop and manage a clear, efficient social media approvals process that balances robust governance with the agility needed to respond to fast-moving news and opportunities.
- Support the development of clear workflows, schedules and processes to enhance team productivity and cross-functional collaboration.
Measurement, Insight and Continuous Improvement
- Drive measurable growth in social media engagement, audience size and overall ROI across all channels.
- Regularly interpret performance data and translate insights into clear, actionable recommendations to improve content quality and campaign effectiveness.
- Stay up to date with the latest social media trends, platform updates and emerging features, proactively identifying opportunities for innovation and improved audience engagement.
Senior Campaign & Social Media Executive employer: Kingsley Napley LLP
As a Senior Campaign & Social Media Executive, you will thrive in a dynamic and collaborative environment that values creativity and strategic thinking. Our company offers a flexible working schedule, a strong commitment to employee development, and opportunities for meaningful engagement with both clients and colleagues. With a focus on innovation and professional growth, we empower our team members to take ownership of their projects while fostering a supportive culture that celebrates success and encourages continuous learning.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Campaign & Social Media Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kingsley Napley LLP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kingsley Napley LLP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kingsley Napley LLP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kingsley Napley LLP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Campaign & Social Media Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kingsley Napley LLP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kingsley Napley LLP:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kingsley Napley LLP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kingsley Napley LLP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kingsley Napley LLP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kingsley Napley LLP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
