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- Tasks: Lead marketing efforts to attract prospective students for King’s College London.
- Company: Join King’s College London, a top destination for ambitious students worldwide.
- Benefits: Enjoy a full-time role with an indefinite contract and a vibrant work environment.
- Why this job: Make a real impact on student recruitment while collaborating with diverse teams in central London.
- Qualifications: Experience in marketing and project management is essential; creativity and teamwork are key.
- Other info: This role offers the chance to shape marketing strategies and engage with global student markets.
The predicted salary is between 36000 - 60000 £ per year.
Faculty Marketing Manager – Strand, London, WC2R 2LS
About us
King’s Business School is a top five rated business school for business and management studies in the UK. As part of the world-class King’s College London the focus of King’s Business School is to develop bold ideas to tackle the world’s major challenges.
The Global Student Recruitment and Admissions directorate delivers marketing, student recruitment and admissions services in partnership with Faculties, creating strategies to attract growing numbers of students from across global markets, as well as from the UK. Our focus is ensuring the best possible student experience, from the beginning of their journey with us as prospective students through to enrolment so that our students can thrive in our diverse and inclusive community in central London.
As a directorate we are responsible for the delivery of student recruitment targets, ensuring cohesive recruitment strategies and planning from lead generations and attraction, admissions, through to conversion and enrolment. This role supports the King’s Business School.
About the role
Role Purpose
The Faculty Marketing team is the face of the Global Student Recruitment and Admissions team with internal stakeholders. This team plays a critical role in providing expertise and student recruitment and marketing support to our faculties. The Faculty Marketing Manager will use in-depth understanding of their assigned faculty/faculties to lead the delivery of marketing efforts to support successful attraction of prospective students.
The role will lead the development and delivery of comprehensive marketing plans for the faculty, working closely with stakeholders to ensure contribution and engagement in the creation and delivery of plans and campaigns aligned to faculty student recruitment goals.
The role will collaborate effectively with colleagues across the Global Student Recruitment and Admissions teams to communicate marketing plans, ensuring they are designed to support the overall delivery of recruitment plans and targets.
Key responsibilities
- Implement comprehensive marketing plans and campaigns based on critical understanding of the faculty targets and courses.
- Support the development of faculty recruitment plans ensuring that marketing strategies align to faculty student recruitment targets.
- Manage marketing projects, plans and activities from conception to completion, ensuring timely delivery and adherence to budget allocation.
- Collaborate effectively with stakeholders and colleagues within the Global Student Recruitment and Admissions team to ensure cohesive and effective marketing strategies, plans and campaigns.
- Conduct market research to understand student needs and preferences, to deliver marketing initiatives that represent the student voice, and ensure marketing activities resonate with the target audience.
- Monitor and analyse data to provide regular reports on marketing activity, demonstrating progress against targets, return on investment and outcomes.
- Work closely and collaboratively with marketing and communications colleagues across the university to ensure the delivery of consistent and cohesive marketing plans.
- Proactively identify and implement improvements to marketing activities to enhance performance.
The above list of responsibilities may not be exhaustive, and the post holder will be required to undertake such tasks and responsibilities as may reasonably be expected within the scope and grading of the post.
This is a full-time post, and you will be offered on a fixed term contract until January, 2027.
Faculty Marketing Manager - Strand, London, WC2R 2LS employer: KINGS COLLEGE LONDON
Contact Detail:
KINGS COLLEGE LONDON Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Faculty Marketing Manager - Strand, London, WC2R 2LS
✨Tip Number 1
Familiarise yourself with King's College London's values and mission. Understanding their commitment to academic excellence and student experience will help you align your approach and demonstrate how you can contribute to their goals during interviews.
✨Tip Number 2
Network with current or former employees in the Global Student Recruitment and Admissions directorate. They can provide valuable insights into the team dynamics and expectations, which can help you tailor your discussions and show that you're a good fit.
✨Tip Number 3
Stay updated on the latest trends in student recruitment and marketing strategies. Being knowledgeable about current practices will allow you to discuss innovative ideas and approaches that could enhance their marketing efforts.
✨Tip Number 4
Prepare specific examples of successful marketing campaigns you've managed in the past. Highlighting your experience with data analysis and project management will demonstrate your ability to meet the role's requirements effectively.
We think you need these skills to ace Faculty Marketing Manager - Strand, London, WC2R 2LS
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Faculty Marketing Manager position. Understand the key responsibilities and required skills, so you can tailor your application to highlight relevant experiences.
Tailor Your CV: Customise your CV to reflect the specific requirements of the role. Emphasise your experience in marketing, project management, and collaboration with stakeholders, as these are crucial for this position.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also demonstrates your passion for student recruitment and marketing. Mention how your background aligns with the goals of King’s College London and how you can contribute to their mission.
Showcase Relevant Achievements: In both your CV and cover letter, include specific examples of past marketing campaigns or projects you've managed. Highlight measurable outcomes, such as increased student engagement or successful recruitment targets, to demonstrate your effectiveness.
How to prepare for a job interview at KINGS COLLEGE LONDON
✨Know Your Faculty Inside Out
Before the interview, make sure you have a deep understanding of the faculty you'll be working with. Familiarise yourself with their courses, strengths, and challenges. This will help you demonstrate how your marketing strategies can align with their specific recruitment goals.
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing experiences and how they relate to student recruitment. Highlight any successful campaigns you've led, particularly those that involved collaboration with various stakeholders, as this role requires effective teamwork.
✨Demonstrate Data-Driven Decision Making
Since the role involves monitoring and analysing data, come equipped with examples of how you've used data to inform marketing strategies in the past. Discuss how you measure success and adapt campaigns based on performance metrics.
✨Ask Insightful Questions
Prepare thoughtful questions about the faculty's current marketing strategies and challenges. This shows your genuine interest in the role and helps you understand how you can contribute effectively to their goals.
