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For Companies At a Glance
- Tasks: Drive sales and build relationships in the on-trade drinks sector.
- Company: Join Kingfisher Drinks, a leading name in global beers and ciders for over 30 years.
- Benefits: Enjoy a competitive salary, company car, 25 days holiday, and a birthday day off.
- Why this job: Empower your career with a vibrant culture and opportunities for personal development.
- Qualifications: Sales experience in the On Trade Drinks/FMCG sector is essential.
- Other info: This role offers flexibility with home working and a focus on new business growth.
The predicted salary is between 36000 - 54000 £ per year.
About Us
Kingfisher Drinks were established in the UK 30 years ago focusing on the European development of India’s No1 beer brand Kingfisher. Since 2016, our product portfolio has enjoyed a period of rapid expansion and now represents brands from all over the world, the majority of which are part or fully owned by leading global brewers. Our corporate mission is to promote a differentiated, authentic portfolio of leading world beers and ciders to delight and refresh consumers.
Job Purpose
This is a high-profile position reporting to the Channel Controller - On Trade with a core focus on driving existing business within the on-trade across wholesale and the on-trade retail sector. We are looking for a Key Account Manager to drive commercial success, customer relationships, marketing partnerships and strategic development with large independent and multiple operators within the on-trade environment space. This is a rare opportunity that truly offers breadth, empowerment and personal development.
Nature and Scope
The right candidate will drive distribution and volume sales focused on our world and discovery brands, including Sapporo, Sagres, Yeastie Boys, Ichnusa and Krusovice, build strong relationships with the customer base and Kingfisher Drinks’ route to market partners, win business through strong commercial skills and excellent understanding of the beer category to build best in class propositions.
Responsibilities
- Target new business opportunities across on trade independent/regional multiple operators for Kingfisher draught/packaged brands.
- Manage and retain existing customer relationships, build growth and ROS targets across all brands.
- Negotiate effectively to ensure optimum profile and return (new listings, customer activation, promotional support).
- Report into and liaise on a regular basis with the Channel Controller - On Trade.
- KPIs focused on distribution, volume and brand building opportunities.
- Effective networking and regularly meet with route to market partners to unlock opportunities and sales drivers.
- Vibrant, flexible and proactive work environment.
- True ability to manage and develop relationships within on trade customers and route to market partners.
Key Behaviours
- Strong understanding of the alcoholic drinks category/trends particularly BWS.
- Track record of delivering distribution, volume and profit growth.
- Commercial acumen.
- Ability to develop strong network within internal and external customers.
- Self-motivated with the desire to deliver and win.
- Excellent verbal communication and influencing skills.
- Hands on team member who works with pace and urgency.
Relationships and Interfaces
- External = existing and future customers, wholesaler contacts, and ethnic suppliers.
- Internal = marketing, sales operations team, finance, senior stakeholders.
Experience and Qualifications
The individual must be able to offer:
- Sales experience within On Trade Drinks/FMCG sector.
- PC literacy including PowerPoint, PDF and Excel.
- Strong negotiation, organisation and influencing skills to drive commercial success.
- Self-motivated/ Desire to deliver results / Energise others.
Salary and Remuneration
Salary up to £45k dependent on experience. Full Clean Driving License. Company Car. 25 days holiday per annum. Birthday Day Off. Company Pension Scheme. Healthcare Plan. Field based with home working.
Key Account Manager - South employer: Kingfisher Drinks
Contact Detail:
Kingfisher Drinks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Manager - South
✨Tip Number 1
Familiarise yourself with the beer category and current trends, especially in the on-trade sector. Understanding the competitive landscape and consumer preferences will help you engage more effectively during interviews.
✨Tip Number 2
Network with professionals in the drinks industry, particularly those who have experience in on-trade sales. Attend industry events or join relevant online forums to build connections that could provide insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven sales growth or built successful customer relationships in previous roles. Highlighting your commercial acumen and negotiation skills will set you apart from other candidates.
✨Tip Number 4
Research Kingfisher Drinks and their product portfolio thoroughly. Being able to articulate why you're passionate about their brands and how you can contribute to their mission will demonstrate your genuine interest in the role.
We think you need these skills to ace Key Account Manager - South
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the On Trade Drinks or FMCG sector. Emphasise your sales achievements, particularly in driving distribution and volume growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the alcoholic drinks category and your ability to build strong customer relationships. Mention specific brands you have worked with or are familiar with to demonstrate your knowledge.
Highlight Key Skills: In your application, focus on key skills such as negotiation, commercial acumen, and effective communication. Provide examples of how you've successfully used these skills in previous roles.
Show Enthusiasm for the Role: Express your passion for the role and the company in your application. Mention why you are excited about the opportunity to work with Kingfisher Drinks and how you can contribute to their mission of promoting world beers and ciders.
How to prepare for a job interview at Kingfisher Drinks
✨Know Your Brands
Familiarise yourself with Kingfisher Drinks' portfolio, especially the brands you'll be working with like Sapporo and Sagres. Understanding their unique selling points and market positioning will help you demonstrate your knowledge and passion during the interview.
✨Showcase Your Commercial Acumen
Prepare to discuss your previous sales experiences, particularly in the on-trade drinks or FMCG sector. Be ready to share specific examples of how you've driven distribution and volume growth, as this role heavily focuses on commercial success.
✨Demonstrate Relationship Management Skills
Highlight your ability to build and maintain strong relationships with customers and partners. Think of examples where you've successfully negotiated deals or activated promotions that benefited both parties.
✨Be Proactive and Self-Motivated
This role requires a hands-on approach and a proactive mindset. Prepare to discuss how you stay motivated and energise others in a team setting, as well as how you tackle challenges head-on.
