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- Tasks: Lead CRM strategy, manage campaigns, and analyse customer data to enhance engagement.
- Company: Join Kingdom Services Group, a successful marketing centre focused on customer relations.
- Benefits: Enjoy competitive salary, early pay scheme, on-site parking, and personal development opportunities.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a fast-paced environment.
- Qualifications: 2+ years in CRM marketing, strong data analysis skills, and relevant degree preferred.
- Other info: Opportunity for career growth with access to free qualifications and recognition schemes.
The predicted salary is between 32000 - 48000 £ per year.
Kingdom Services Group have an excellent opportunity for an experienced CRM Marketing Manager to join our established and successful Marketing Centre.
Where : Newton-le-Willows, WA12 area.
When: We’re looking to get the right person in to the team ASAP!
Salary: £40,000.00 per annum
Hours: 40 hours per week, shifts as per site rota. Monday to Friday 09:00am – 17:00pm or to suit business needs.
What’s in it for you?
- Competitive market salary.
- Access to advanced / early pay scheme.
- On-site parking.
- Competitive holiday allowance.
- Access to Group Care scheme.
- Workplace pension.
- Kingdom Colleague App including Employee Assistance Program and Wellbeing Support.
- Access to free personal development qualifications and career plans (Kingdom Academy)
- Weekly award and recognition scheme.
What we need from you – skill base requirements:
Experience
- Minimum 2-years’ experience in CRM marketing (ideally HubSpot, but not compulsory), database marketing, or related roles, and able to demonstrate a track record of successful CRM campaigns.
- Proficiency in data analysis, marketing automation, segmentation, and email marketing.
- Strong commercial awareness, with a track record of creating targeted, sector-specific campaigns and content that support sales, marketing and business objectives.
Professional Qualifications & Licenses (holding or working towards a distinct advantage)
- Education: A bachelor\’s or advanced degree in marketing, business, or a relevant certification (e.g., CRM certification) is advantageous
- A driving license holder
- A full five-year checkable employment history including a minimum of 2 work references, a personal credit check, right of work compliance
- Relevant other accreditations welcome
Key Responsibilities:
- CRM Strategy : Develop and implement a comprehensive 6-12 month CRM strategy and roadmap aligned with Kingdom’s commercial goals to enhance customer relationships.
- Data Management : Lead and oversee the collection, segmentation, and analysis of customer data to inform marketing strategies and personalised communication.
- Campaign Management : Drive the technical implementation for end-to-end delivery of CRM campaigns and act as the go-to CRM expert.
- Customer Segmentation : Segment the customer database based on demographics, behaviour, and preferences to tailor marketing efforts.
- Marketing Automation : Utilise marketing automation tools (e.g., HubSpot, Apollo) to automate marketing workflows, including lead nurturing and drip campaigns.
- Email Marketing : Manage email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis.
- Personalisation : Implement personalisation strategies to deliver tailored service-specific content and offers across various channels.
- Customer Retention : Develop and execute customer retention strategies, such as loyalty programmes and personalised offers, to increase customer lifetime value.
- A/B Testing : Conduct A/B testing and analysis to optimise marketing campaigns and customer journeys.
- Cross-functional Collaboration : Collaborate with sales, customer service, and IT teams to ensure seamless customer experiences.
- Performance Metrics : Monitor and analyse key performance indicators (KPIs), such as customer acquisition cost (CAC), customer retention rate, and customer lifetime value (CLV), report, share learnings and opportunities.
The successful applicant will match the below skill set
- Commercially astute, growth-oriented, and driven by creating measurable CRM marketing impact that supports business objectives
- Data-oriented and performance-focused – uses insights and analytics to inform decision-making and optimise marketing efforts
- Proficiency in key CRM and marketing tools (e.g. HubSpot, Apollo, Campaign Monitor)
- A compelling storyteller – confident across written, visual, and verbal formats, to transform complex data insights into simple stories and tangible outcomes
- Organised and process-driven, with strong attention to brand governance, content accuracy, and campaign quality
- Thrive in a fast-paced environment and able to work under pressure when managing multiple campaigns and meeting tight deadlines
- Demonstrates a track record of successful campaigns and marketing initiatives that contribute to sales growth, lead generation, or brand elevation
- Fully aligned with our CARE values, bringing energy, integrity, collaboration and a solutions-first mindset to all stakeholder interactions
- Passionate about delivering clear, consistent, and sector-specific messaging that reflects Kingdom’s commitment to service excellence
- Innovative and strategic – constantly seeking new ways to use data insights to position Kingdom more effectively in the market
We are seeking a strategic, results-driven CRM and Marketing Manager who will be responsible for developing and executing customer-centric marketing strategies to drive customer engagement, manage and nurture leads, and build loyalty, retention, and satisfaction across our diverse group of services. They will leverage HubSpot and data-driven insights to support personalised marketing campaigns that deliver measurable ROI.
CRM Marketing Manager (16803) employer: Kingdom Services Group Ltd
Contact Detail:
Kingdom Services Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager (16803)
✨Tip Number 1
Familiarise yourself with HubSpot and other CRM tools mentioned in the job description. Consider taking online courses or certifications to boost your knowledge and demonstrate your commitment to mastering these platforms.
✨Tip Number 2
Network with professionals in the CRM marketing field, especially those who have experience with Kingdom Services Group or similar companies. Attend industry events or join relevant online forums to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful CRM campaigns you've managed in the past. Be ready to explain your approach to data analysis and how it informed your marketing strategies, as this will showcase your expertise and results-driven mindset.
✨Tip Number 4
Research Kingdom Services Group's current marketing strategies and customer engagement initiatives. Understanding their brand values and recent campaigns will help you tailor your discussions during interviews and show that you're genuinely interested in contributing to their goals.
We think you need these skills to ace CRM Marketing Manager (16803)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM marketing, especially any work with HubSpot or similar tools. Use specific examples of successful campaigns you've managed to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM marketing and how your background aligns with the responsibilities outlined in the job description. Mention your data analysis skills and how you've used them to drive successful marketing strategies.
Showcase Relevant Experience: When detailing your work history, focus on roles where you developed CRM strategies, managed email marketing campaigns, or utilised marketing automation tools. Quantify your achievements to show the impact of your work.
Highlight Soft Skills: Don't forget to mention your soft skills that align with the company's values, such as collaboration, integrity, and a solutions-first mindset. Provide examples of how you've demonstrated these qualities in previous roles.
How to prepare for a job interview at Kingdom Services Group Ltd
✨Showcase Your CRM Experience
Make sure to highlight your previous experience in CRM marketing, especially any successful campaigns you've managed. Be prepared to discuss specific metrics and outcomes that demonstrate your impact.
✨Demonstrate Data Proficiency
Since the role requires strong data analysis skills, come ready to discuss how you've used data to inform marketing strategies. Bring examples of how you've segmented customer databases or conducted A/B testing.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to CRM strategy or campaign management. Think through potential scenarios and how you would approach them, showcasing your strategic thinking.
✨Align with Company Values
Familiarise yourself with Kingdom's CARE values: collaboration, accountability, respect, and excellence. Be ready to explain how your personal values align with theirs and how you can contribute to their culture.
