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- Tasks: Lead marketing strategies, create campaigns, and engage customers through various channels.
- Company: Join a forward-thinking business in Burnley focused on growth and innovation.
- Benefits: Enjoy flexible holiday options, wellness programmes, and career advancement opportunities.
- Why this job: Make a real impact while working in a dynamic environment with a supportive team.
- Qualifications: Experience in digital marketing, CRM tools, and strong content creation skills required.
- Other info: Office-based role with a salary between £40,000 and £45,000 per annum.
The predicted salary is between 34000 - 45000 £ per year.
Location: Padiham
Working Hours: Monday to Friday 8:30AM - 5PM (OFFICE BASED)
Salary: Between £40,000 and £45,000 per annum, depending on experience
An exciting opportunity has arisen to join a forward-thinking business. This is a varied, fast-paced, and rewarding role, offering the chance to make a tangible impact on driving the business forward while contributing to its continued success.
Role Overview: As Marketing Manager, you will work closely with the leadership team to take ownership of the company’s marketing strategy, driving brand growth, generating demand, and showcasing the company’s expertise and services. A key part of the role involves leveraging Dynamics 365 CRM, implementing email automation to support lead generation, and creating campaigns that nurture customers throughout their journey.
Key Responsibilities:
- Develop and execute a results-focused marketing strategy aligned with business objectives.
- Create and implement an email automation strategy within Dynamics 365 to support lead generation and customer engagement, including mass email campaigns.
- Design a suite of customer touchpoint emails to enhance engagement and ensure a seamless experience.
- Develop and manage multi-channel campaigns including digital, social media, email, and content marketing to generate leads and raise brand awareness.
- Produce high-quality, engaging content such as blogs, case studies, whitepapers, and social media posts.
- Work closely with the sales team to ensure alignment between marketing efforts and lead conversion goals.
- Manage the company’s online presence, ensuring the website and social channels are optimized for engagement and accurately reflect the brand.
- Maintain and update internal systems, including Dynamics 365, with accurate marketing and customer journey data.
Ideal Candidate Profile:
- A confident communicator with a proven ability to generate compelling content and establish thought leadership across digital platforms.
- Experience with email automation tools and CRM platforms (ideally Dynamics 365), with expertise in mass email marketing strategies.
- Strong digital marketing experience, including SEO, PPC, and social media management.
- Exceptional copywriting and content creation skills focused on engaging and converting B2B audiences.
- Knowledge of marketing automation and customer journey mapping.
- Outstanding organizational skills, with the ability to manage multiple projects simultaneously and deliver results on time.
- A proven track record in a consultative marketing role, ideally within a B2B environment, demonstrating success in driving demand and delivering measurable outcomes.
- Expertise in business social media platforms, particularly LinkedIn, and the ability to leverage them effectively for brand growth and engagement.
About You: We are looking for a results-driven, hands-on marketing professional who thrives on delivering measurable outcomes. You will be proactive, creative, and focused, with the ability to independently identify and execute growth opportunities. You are a self-starter who takes ownership of projects, embraces challenges, and consistently aims to exceed expectations.
Benefits:
- Ability to purchase extra holiday*
- 20 days holiday, increasing by one day per year up to a maximum of 25 days, plus Bank Holidays
- Salary Sacrifice Pension Scheme
- Death in Service (2x annual salary)
- BUPA*
- Simply Health*
- Wellness programme (EAP)
- Employee Discount Portal
- Enterprise Management Incentive (EMI)
- Career advancement opportunities within a growing business
- Free parking (subject to availability)
- Car Salary Sacrifice Scheme*
*Benefits available after completion of probation period and subject to qualifying criteria.
Interested? If you are interested in this opportunity, please apply online by submitting your CV.
Contact Detail:
Kingdom People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Burnley
✨Tip Number 1
Familiarise yourself with Dynamics 365 CRM and email automation tools. Since the role heavily involves these platforms, showcasing your knowledge or experience with them during the interview can set you apart from other candidates.
✨Tip Number 2
Prepare examples of successful marketing campaigns you've managed in the past. Be ready to discuss how you generated leads and engaged customers, as this will demonstrate your ability to drive brand growth effectively.
✨Tip Number 3
Research the company’s current marketing strategies and online presence. Understanding their brand voice and recent campaigns will allow you to suggest tailored ideas that align with their goals during your interview.
✨Tip Number 4
Network with professionals in the industry, especially those who have experience in B2B marketing. Engaging with others on platforms like LinkedIn can provide insights and potentially lead to referrals for the position.
We think you need these skills to ace Marketing Manager in Burnley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly with email automation and CRM platforms like Dynamics 365. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the company's goals. Mention specific strategies you would implement as Marketing Manager and how they align with the company's objectives.
Showcase Your Content Creation Skills: Include examples of your previous work, such as blogs, case studies, or social media posts, that demonstrate your ability to create engaging content. This will help illustrate your expertise in generating compelling marketing materials.
Highlight Your Results: In both your CV and cover letter, focus on measurable outcomes from your past marketing roles. Use metrics to show how your efforts have driven demand and contributed to business growth, which is crucial for this position.
How to prepare for a job interview at Kingdom People
✨Showcase Your Marketing Strategy Skills
Be prepared to discuss your approach to developing and executing marketing strategies. Highlight any past experiences where you successfully aligned marketing efforts with business objectives, especially in a B2B context.
✨Demonstrate CRM and Email Automation Knowledge
Since the role involves using Dynamics 365 and email automation, make sure to share specific examples of how you've used these tools in previous roles. Discuss any successful campaigns you've implemented that involved mass email marketing.
✨Prepare Engaging Content Samples
Bring along samples of your work, such as blogs, case studies, or social media posts. This will not only showcase your copywriting skills but also demonstrate your ability to create engaging content that resonates with B2B audiences.
✨Align with Company Values and Culture
Research the company’s values and culture before the interview. Be ready to explain how your proactive and results-driven approach aligns with their mission and how you can contribute to their continued success.
