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- Tasks: Lead CRM strategies and execute customer-centric marketing campaigns to boost engagement and retention.
- Company: Join a dynamic team focused on enhancing customer relationships across diverse services.
- Benefits: Enjoy a competitive salary, potential remote work options, and opportunities for professional growth.
- Other info: Driving licence required; must provide a checkable employment history and references.
- Why this job: Be part of a results-driven culture that values innovation and personalisation in marketing.
- Qualifications: 2+ years in CRM marketing, strong data analysis skills, and a relevant degree or certification preferred.
The predicted salary is between 32000 - 48000 £ per year.
Job Title: CRM Marketing Manager Salary: £40,000 + Benefits Location: Newton-Le-Willows Overview: Our client is seeking a strategic, results-driven CRM and Marketing Manager who will be responsible for developing and executing customer-centric marketing strategies to drive customer engagement, manage and nurture leads, build loyalty, retention, and satisfaction across our diverse group of services. They will leverage HubSpot and data-driven insights to support personalised marketing campaigns that deliver measurable ROI. Duties: * CRM Strategy: Develop and implement a comprehensive 6-12 month CRM strategy and roadmap aligned with commercial goals to enhance customer relationships. * Data Management: Lead and oversee the collection, segmentation, and analysis of customer data to inform marketing strategies and personalised communication. * Campaign Management: Drive the technical implementation for end-to-end delivery of CRM campaigns and act as the go-to CRM expert. * Customer Segmentation: Segment the customer database based on demographics, behaviour, and preferences to tailor marketing efforts. * Marketing Automation: Utilise marketing automation tools (e.g., HubSpot, Apollo) to automate marketing workflows, including lead nurturing and drip campaigns. * Email Marketing: Manage email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis. * Personalisation: Implement personalisation strategies to deliver tailored service-specific content and offers across various channels. * Customer Retention: Develop and execute customer retention strategies, such as loyalty programmes and personalised offers, to increase customer lifetime value. * A/B Testing: Conduct A/B testing and analysis to optimise marketing campaigns and customer journeys. * Cross-functional Collaboration: Collaborate with sales, customer service, and IT teams to ensure seamless customer experiences. * Performance Metrics: Monitor and analyse key performance indicators (KPIs), such as customer acquisition cost (CAC), customer retention rate, and customer lifetime value (CLV), report, share learnings and opportunities. Experience: * Minimum 2-years’ experience in CRM marketing (ideally HubSpot, but not compulsory), database marketing, or related roles, and able to demonstrate a track record of successful CRM campaigns. * Proficiency in data analysis, marketing automation, segmentation, and email marketing. * Strong commercial awareness, with a track record of creating targeted, sector-specific campaigns and content that support sales, marketing and business objectives Qualifications & Licences: * Education: A bachelor\’s or advanced degree in marketing, business, or a relevant certification (e.g., CRM certification) is advantageous * A driving licence holder * A full five-year checkable employment history including a minimum of 2 work references, a personal credit check, right of work compliance * Relevant other accreditations welcome
CRM Marketing Manager employer: Kingdom People
Contact Detail:
Kingdom People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager
✨Tip Number 1
Familiarise yourself with HubSpot and other marketing automation tools. Since the role requires leveraging these platforms, having hands-on experience or certifications can set you apart from other candidates.
✨Tip Number 2
Showcase your data analysis skills by preparing examples of how you've used customer data to inform marketing strategies in previous roles. Be ready to discuss specific metrics and outcomes during interviews.
✨Tip Number 3
Network with professionals in the CRM marketing field. Attend industry events or join relevant online communities to connect with others who can provide insights or even referrals for the position.
✨Tip Number 4
Prepare to discuss your experience with customer retention strategies. Think of successful campaigns you've implemented and be ready to explain how they increased customer loyalty and lifetime value.
We think you need these skills to ace CRM Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM marketing, particularly any work with HubSpot or similar tools. Use specific examples of successful campaigns you've managed to demonstrate your skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention how your experience aligns with their needs, especially in developing customer-centric strategies and using data-driven insights.
Highlight Relevant Skills: Emphasise your proficiency in data analysis, marketing automation, and email marketing. Provide concrete examples of how you've used these skills to achieve measurable results in previous roles.
Showcase Your Achievements: Include quantifiable achievements in your application, such as improvements in customer retention rates or successful A/B testing outcomes. This will help illustrate your impact in previous positions.
How to prepare for a job interview at Kingdom People
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM systems, especially HubSpot. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your capability to drive customer engagement.
✨Demonstrate Data-Driven Decision Making
Since the role involves data management and analysis, come equipped with examples of how you've used data to inform marketing strategies. Discuss any A/B testing you've conducted and the insights gained from those experiences.
✨Emphasise Personalisation Strategies
Personalisation is key in CRM marketing. Be ready to talk about how you've tailored marketing efforts based on customer segmentation and preferences, and share successful outcomes from these strategies.
✨Prepare for Cross-Functional Collaboration
The role requires collaboration with various teams. Think of examples where you've worked with sales, customer service, or IT to enhance customer experiences, and be ready to discuss how you navigated those interactions.