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For Companies At a Glance
- Tasks: Shape bold, insight-driven strategies that elevate Candy Crush's brand and creative work.
- Company: Join King, a leading interactive entertainment company behind the iconic Candy Crush franchise.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Be part of a mission to redefine creativity in mobile gaming and culture.
- Qualifications: Experience in brand or creative strategy, with a passion for insights and storytelling.
- Other info: Collaborative atmosphere with a focus on innovation and cultural relevance.
The predicted salary is between 36000 - 60000 £ per year.
Candy Crush is on a mission to deliver bold, insight-driven creativity that fuels our growth, deepens player love, and elevates Candy into a true global entertainment brand. As the world of Candy expands, we’re raising the bar for what creative excellence looks like inside mobile gaming—and across culture.
To support this ambition, we’re hiring a Senior Creative Strategist to join Candy Crush Saga’s Brand Strategy & Creative team. This role is instrumental in shaping the strategic backbone behind our marketing; ensuring our work is insight-led, creatively ambitious, culturally relevant, and truly impactful.
This is a highly visible role, partnering across Insights, Analytics, Integrated Planning, Product Marketing, and GTM to bring the creative strategic vision to life.
Your Role Within Our Kingdom
We’re looking for a culturally sharp, creatively ambitious strategist who thrives on transforming insight into powerful ideas. Working closely with the Brand Strategy & Creative Director, you will help define the strategic direction for Candy Crush Saga’s brand and creative work; ensuring clarity, coherence, and creative excellence throughout the organisation.
You will partner deeply with teams across Candy Crush to set the foundation for great marketing: from generating strategic insights, to shaping briefs, to crafting comms strategies, to analysing brand health, to developing award-winning narratives that showcase the craft behind our work. This is the strategic engine for Candy’s creativity - perfect for someone who loves ideas, culture, insight, and elevating the work from the very beginning.
Skills to Create Thrills
- Brand & Creative Strategy
- Define and strengthen Candy Crush’s brand positioning and architecture to guide long-term storytelling and campaign development.
- Craft clear, inspiring strategy documentation that aligns cross-functional teams and elevates creative decision-making.
- Unlock opportunities for radical, culturally relevant thinking that pushes Candy’s creative expression forward.
- Insight & Knowledge Development
- Partner with Player Insights and Analytics to identify emerging trends, motivations, and behavioural shifts that shape our brand and campaign strategies.
- Lead deeper research programmes (e.g., ethnographies, DAT evolution) to expand our understanding of current and future players.
- Synthesise data into actionable, inspiring narratives that fuel creative briefing and ideation.
- Briefing & Creative Development
- Craft high-calibre, hypothesis-led briefs rooted in player insight and business ambition.
- Lead brainstorms and strategic workshops to inspire new ideas and challenge teams to think bigger.
- Ensure strategic coherence across all creative workstreams, from tentpoles to brand-building to seasonal campaigns.
- Comms Planning & Integrated Rollout
- Collaborate closely with Integrated Planning to ensure rollouts are idea-led, not channel-led.
- Develop comms and messaging frameworks that translate brand and creative strategy into cohesive execution across earned, owned, and paid channels.
- Help elevate GTM planning by advocating for insight-driven, consistent, effective storytelling.
- Brand Health & Performance Insight
- Own the narrative around brand health results, ensuring insights are clearly communicated and actionable for senior stakeholders.
- Work with Analytics to interpret campaign performance and identify the strategic implications that inform future creative work.
- Champion measurement approaches that help us better understand how brand-building and cultural impact connect to business outcomes.
- Creative Effectiveness & Award Submissions
- Identify award opportunities and lead the development of submissions that highlight Candy Crush’s creativity, craft, and effectiveness.
- Raise the profile of Candy Crush Saga’s marketing within King, Microsoft, and globally across the industry.
- Help build internal belief and external recognition around the power of our brand and creative work.
- Cross-Functional Influence & Collaboration
- Guide and inspire cross-functional teams with opinionated, well-reasoned strategic perspectives that challenge.
- Collaborate closely with senior stakeholders, bringing clarity and direction to complex challenges.
- Mentor others through your approach to insight, creativity, and strategic rigor.
What You Bring
- Experience in brand strategy, creative strategy, or comms planning—ideally within creative or integrated agencies.
- Experience developing culturally resonant, insight-driven strategies for entertainment, gaming, or lifestyle brands.
- Fluency in creative comms planning grounded in storytelling and human behaviour.
- Strong analytical and data-fluency skills; able to translate data into meaning and opportunity.
- Ability to craft compelling narratives and communicate them confidently to senior stakeholders.
- Demonstrated experience crafting or contributing to award-winning campaigns and submissions.
- A culturally attuned, curious mindset—constantly exploring trends, behaviours, and shifts in entertainment and media.
- Ability to thrive in a fast-paced, evolving environment with multiple partners and priorities.
- A collaborative spirit with strong stakeholder management and influence skills.
About King
With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.
Senior Creative strategist employer: King
Contact Detail:
King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Creative strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Candy Crush or similar brands. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your creativity! Prepare a portfolio that highlights your best work and be ready to discuss how your ideas can elevate Candy Crush's brand. Make it visually appealing and relevant to their mission.
✨Tip Number 3
Stay updated on trends! Keep an eye on what's happening in gaming and entertainment. Bring fresh insights to the table during interviews to show you’re not just a strategist, but a cultural connoisseur.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Candy Crush team.
We think you need these skills to ace Senior Creative strategist
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and examples that reflect your unique approach to strategy and insight-driven thinking. We want to see how you can elevate the Candy Crush brand with your ideas.
Tailor Your Application: Make sure to tailor your application specifically for the Senior Creative Strategist role. Highlight your experience in brand strategy and creative development, and connect it back to the job description. This shows us that you understand what we're looking for and how you fit into our mission.
Be Insight-Driven: Since we’re all about insights at Candy Crush, make sure to include examples of how you've used data and trends to inform your strategies in the past. Show us how you can transform insights into powerful narratives that resonate with players and stakeholders alike.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values while you’re at it!
How to prepare for a job interview at King
✨Know Your Candy Crush Inside Out
Before the interview, dive deep into Candy Crush's brand and its creative campaigns. Familiarise yourself with their recent marketing strategies and how they resonate with players. This will not only show your genuine interest but also help you discuss how your insights can elevate their brand.
✨Bring Your Best Ideas
Prepare to share some bold, insight-driven ideas that could enhance Candy Crush's marketing efforts. Think about how you can transform player insights into powerful narratives. This is your chance to showcase your creativity and strategic thinking!
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data to inform your creative strategies in the past. Candy Crush values insight-led decision-making, so highlight any experience you have with analytics and how it shaped your previous campaigns.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, be prepared to talk about your collaborative experiences. Share examples of how you've guided cross-functional teams and inspired them with your strategic perspectives. This will demonstrate your ability to thrive in a dynamic environment.
