Senior Business Performance Manager

We are looking for an experienced and analytical-minded Senior Business Performance Manager to join our Performance Marketing team. This role sits at the crossroads of user acquisition, data analytics, marketing and finance and demands excellence in numerical reasoning, critical thinking and ownership. You will play a central role in strategic decision‑making, top‑line growth and the long‑term success of both King and its Performance Marketing function.

What you will do:

• Lead high‑impact analytical projects tackling broad and ambiguous business challenges by breaking them down into structured hypotheses, assumptions and measurable outcomes.
• Drive investment and financial analysis running detailed scenario modelling to identify growth opportunities, assess return on investment and optimise spend efficiency.
• Partner cross‑functionally with Analytics, Finance and Marketing teams to connect performance outcomes, campaign metrics and broader business results to identify high‑impact growth opportunities.
• Identify and quantify opportunities for growth, operational excellence and marketing performance optimisation across King’s game portfolio.
• Communicate insights and recommendations clearly and persuasively to senior executives and stakeholders, translating data into actionable strategy.
• Mentor and guide junior analysts nurturing their analytical thinking and problem‑solving capabilities.
• Maintain a strong sense of ownership managing multiple projects simultaneously while upholding the highest standards of accuracy and insight quality.

Skills to Create Thrills:

• Analytical & Investigative Mindset: Deconstruct complexity into clear, testable insights grounded in a deep understanding of the business context.
• Structured Problem Solving: Turn ambiguity into structure, formulate hypotheses, identify key KPIs and drive analyses that lead to actionable outcomes.
• Strategic Thinking: Connect analytical insights to real business and financial impact with a keen grasp of commercial dynamics and reporting essentials.
• Performance Marketing & Financial Acumen & Data Science: Understand marketing efficiency metrics (ROAS, CPVA, etc.) and financial principles such as income statements, cash flow and scalability.
• Influential Communication: Distill complex findings into crisp executive‑level narratives that drive decisions.
• Collaborative Leadership: Work seamlessly across departments, elevating analytical rigor and thought processes throughout the organisation.

Technical Foundation:

• Solid experience in data analytics and finance; comfortable with SQL databases.
• Familiarity with data investigations & impact analysis (A/B testing, confidence interval).
• Experience with analytical tools (e.g., Excel, Python).

Bonus Points:

• Experience within mobile gaming, digital advertising or financial forecasting in dynamic digital environments.
• Experience working with centralized analytics platforms (BigQuery, PowerBI, Looker).
• Exposure to predictive modelling, forecasting techniques or scenario planning.

At King we believe in fostering a diverse and inclusive workplace where everyone feels valued and respected. We are an equal‑opportunity employer and encourage applications from individuals of all backgrounds. If you require any reasonable accommodations or adjustments throughout the application process please let us know and we will be happy to assist you.

About King

With a mission of Making the World Playful King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world‑famous Candy Crush franchise and other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has offices in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found by following us on LinkedIn @lifeatkingon, Instagram @kinggameson and X.

Required Experience: Manager