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For Companies At a Glance
- Tasks: Support advertising insights by analyzing media behaviors and consumer habits in gaming.
- Company: Join Activision Blizzard Media, a leader in interactive entertainment with iconic game franchises.
- Benefits: Enjoy comprehensive benefits including health insurance, 401(k) match, and paid time off.
- Why this job: Be part of a diverse team shaping the future of gaming and marketing insights.
- Qualifications: Bachelor’s degree required; 1-2 years in research or data analysis preferred.
- Other info: Hybrid role based in NYC or London; we encourage all to apply, regardless of qualifications.
The predicted salary is between 42000 - 84000 £ per year.
Craft:
Data, Analytics & Strategy
Job Description:
About Activision Blizzard Media
Activision Blizzard Media Ltd is the gateway for brands to the leading interactive entertainment company with hundreds of millions of monthly active users around the world across Activision, Blizzard, and King. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush, esports like the Call of Duty League, the Overwatch League and some of the top PC and console gaming franchises such as Call of Duty, World of Warcraft, and StarCraft. The idea is simple: great game experiences offer great marketing experiences.
Role Overview
As a Research Analyst, you will play an integral role in supporting advertising insights. You will be helping our clients and internal stakeholders understand media behaviors, player engagement, consumer habits, and advertising sentiment across our gaming portfolio. Working within the Advertising Insights team, you will assist in custom research, create stories around insights, and develop materials that demonstrate the value of advertising with Activision Blizzard Media.
The hybrid-working role is based in New York City, NY or London, UK as part of a broader team that spans the globe.
Key Responsibilities
- Insights Development: Pull and translate data findings into clear, actionable insights that help shape marketing narratives, client RFPs, and product recommendations.
- Research Project Support: Assist in custom research initiatives aimed at deepening the media industry’s understanding of gamers and informing the business’ ad product strategy. This support will include vendor management and cross-functional collaboration with marketing, product, sales, and data science teams.
- Sales Enablement: Provide insights support to strengthen client relationships and drive direct advertising revenue in partnership with the internal sales and marketing teams.
Skills & Attributes
- Education: Bachelor’s degree in Social Sciences, Statistics, Marketing, Economics, or a related field.
- Experience: 1-2 years in research, data analysis, or measurement; domain knowledge in advertising or gaming-related research a plus.
- Technical proficiencies:
- Competence in Excel and Powerpoint required
- Familiarity with audience insights tools (e.g., MRI-Simmons, GlobalWebIndex, comScore) preferred
- Experience with SPSS, SQL, R, Python, or data visualization tools a plus
- Data analysis: Comfortable analyzing, interpreting, and visualizing data, preferably with experience in statistical methods.
- Insight Storytelling: Ability to turn data into actionable insights and weave insights into narratives that the sales team can take to advertisers.
- Research skills: Familiarity with quantitative and/or qualitative methodologies, research design, questionnaire development, survey programming, monitoring data collection and response rates, etc.
- Key Strengths:
- Attention to detail
- Strong organizational skills
- Ability to communicate effectively
- Collaborative team player
- Proactive in seeking solutions
- Eager to learn
- Adaptable
Rewards
We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ – we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
- Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
- 401(k) with Company match, tuition reimbursement, charitable donation matching;
- Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
- Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
- If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
In the U.S., the standard base pay range for this role is $55,800.00 – $103,230.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable. #J-18808-Ljbffr
Research Analyst, Advertising Insights | Activision Blizzard Media employer: King
Contact Detail:
King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Research Analyst, Advertising Insights | Activision Blizzard Media
✨Tip Number 1
Familiarize yourself with the gaming industry and advertising trends. Understanding the unique behaviors of gamers and how they interact with ads will give you a significant edge in interviews.
✨Tip Number 2
Network with professionals in the gaming and advertising sectors. Attend industry events or webinars to connect with people who can provide insights and potentially refer you to opportunities at Activision Blizzard Media.
✨Tip Number 3
Brush up on your data analysis skills, especially in tools like Excel and SPSS. Being able to demonstrate your proficiency in these areas during discussions will show your readiness for the role.
✨Tip Number 4
Prepare to discuss how you can turn data into actionable insights. Think of examples from your past experiences where you've successfully communicated complex information in a clear and engaging way.
We think you need these skills to ace Research Analyst, Advertising Insights | Activision Blizzard Media
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Research Analyst position. Understand the key responsibilities and required skills, and think about how your experience aligns with them.
Highlight Relevant Experience: In your application, emphasize any previous experience in research, data analysis, or advertising. Use specific examples that demonstrate your ability to pull insights from data and support marketing narratives.
Showcase Technical Skills: Make sure to mention your proficiency in Excel and PowerPoint, as well as any familiarity with audience insights tools or programming languages like SQL or Python. This will show that you have the technical skills needed for the role.
Craft a Compelling Narrative: When writing your cover letter or personal statement, weave a narrative that connects your passion for gaming and advertising with your analytical skills. Explain why you want to work at Activision Blizzard Media and how you can contribute to their goals.
How to prepare for a job interview at King
✨Understand the Gaming Landscape
Familiarize yourself with the gaming industry, especially Activision Blizzard's portfolio. Be prepared to discuss how different games and franchises can influence advertising strategies and consumer behavior.
✨Showcase Your Data Skills
Highlight your experience with data analysis tools and methodologies. Be ready to provide examples of how you've turned data into actionable insights in previous roles, particularly in research or advertising contexts.
✨Prepare Insightful Questions
Think of thoughtful questions that demonstrate your interest in the role and the company. Ask about their current advertising strategies or how they measure player engagement, showing that you are proactive and engaged.
✨Emphasize Collaboration
Since the role involves cross-functional collaboration, be sure to share examples of how you've successfully worked with diverse teams in the past. Highlight your communication skills and ability to adapt to different working styles.
