Senior UI Artist | Unannounced title, New Games in London

New Games Studio is looking for a highly skilled Senior UI Artist to join the team on a new unannounced project.

This is a senior, hands-on role for someone who can help define the visual identity, feel, and motion language of the UI for a completely new game. The focus is on UI art, visual design, and hands-on Unity implementation, rather than owning the full UX design process.

We are looking for someone with strong experience creating UI for casual mobile games, a great eye for visual quality, and the ability to implement and polish UI directly in Unity. You should be self-reliant, organized, and comfortable taking ownership without needing close day-to-day direction.

Your Role

• Help define the look, feel, motion, and visual language of the UI for the project.
• Create high-quality UI art for screens, HUD elements, menus, buttons, icons, popups, rewards, and feature interfaces.
• Work hands-on in Unity to implement, polish, and maintain UI directly in-engine (Unity).
• Translate UX wireframes, game design needs, and visual direction into polished mobile UI.
• Create a UI that feels clear, responsive, satisfying, and aligned with the overall game style.
• Collaborate closely with game designers, art director, VFX/Animation, technical artists, developers, and producers.
• Help establish reusable UI components, visual rules, layout patterns, and implementation standards.
• Support the project’s UI style guide, including typography, iconography, color, hierarchy, motion, and interaction feedback.
• Support creating UI motion, transitions, animations, and visual feedback that improve clarity and game feel.
• Ensure UI assets and implementations are optimized for mobile performance, memory, readability, and different screen sizes.
• Identify UI-related visual, technical, or workflow issues and propose practical solutions.

Qualifications

• Significant experience creating UI for games, ideally casual or mobile free-to-play games.
• Strong hands-on experience implementing UI directly in Unity.
• Strong visual design skills, including layout, hierarchy, composition, color, typography, and iconography.
• Experience creating UI art for mobile screens, HUDs, menus, popups, buttons, icons, rewards, events, and feature flows.
• Experience working in Figma and creating clear design files, specs, or assets for implementation.
• Understanding of mobile UI constraints, including readability, touch targets, safe areas, aspect ratios, asset optimization, and performance.
• Understanding of UI performance in Unity, including canvas setup, batching, overdraw, draw calls, texture usage, layout rebuilds, and animation cost.
• Ability to work closely with UX and game design without needing to own the full UX process.
• Experience creating reusable UI components, style guides, design specs, or visual systems.
• Strong collaboration skills across art, UX, design, technical art, engineering, and production.
• A proactive, organized, and self-driven approach to your work.

Additional Experience

• Experience with Unity UI Toolkit is a merit.
• Experience working in agile or cross-functional game teams.

What Makes You Successful in This Role

• You are not waiting for tasks to be assigned; you investigate the game, understand UI needs, and push visual quality forward.
• You balance visual polish with production reality, knowing when to explore, simplify, polish, or make something reusable.
• You own the UI art for features from early direction to final in-engine implementation, while keeping stakeholders informed and aligned.
• You help establish a UI foundation that makes the project feel clear, polished, playful, and distinctly King.

Portfolio Requirement

A portfolio in English is required. It should showcase strong examples of mobile game UI, visual polish, motion, and ideally hands-on Unity implementation. We are especially interested in examples that show how you create the look and feel of a game UI from concept or direction through to final in-game result.

About King

With a mission of “Making the World Playful”, King is a leading interactive entertainment company with more than 20 years of history delivering some of the world’s most iconic mobile games, including the Candy Crush franchise, Farm Heroes Saga, and other hits. King’s games are played by more than 200 million monthly active users. The company is part of Microsoft (NASDAQ: MSFT) and has studios in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta.