Gameplay Designer in London

At King, we don’t just create games, we build experiences that bring joy to millions. Our teams thrive on creativity, collaboration, and diverse perspectives, making Farm Heroes Saga one of our biggest successes. With the strength of an established brand and an ongoing drive for innovation, we see limitless opportunities for growth. Just as our games bring players together, we foster an inclusive and supportive workplace where every team member’s voice matters. We celebrate diverse backgrounds, share insights openly, and encourage everyone to grow. Join us in shaping the future of gaming, where fun, challenge, and creativity meet.

Your Role Within Our Kingdom

• Design, build, and tune engaging match-3 levels that deliver a strong player experience.
• Own levels from concept through implementation and iteration, using data and feedback to improve quality.
• Balance difficulty, pacing, and progression to support player retention and long-term engagement.
• Create and prototype gameplay elements and mechanics, supporting the evolution of the game.
• Collaborate closely with Game Designers, UI/UX, Artists, and Developers to ensure features and levels work together.
• Use tools and data to analyze player behavior and adjust level design accordingly.
• Contribute to level design guidelines, best practices, and ways of working.
• Ensure levels meet technical constraints and production requirements.

Core Skills

• Strong understanding of level design principles, especially in match-3 games.
• Ability to create fun, balanced, and scalable gameplay experiences.
• Solid grasp of player psychology, motivation, and difficulty curves.
• Comfortable working with data and KPIs to guide design decisions.
• Clear communication skills, both written and verbal.
• Strong collaboration mindset, working effectively across disciplines.

Technical Skills

• Experience working with level editors or game design tools.
• Understanding of system-driven design and gameplay mechanics.

Ways of Working

• You are a dependable and skilled Individual Contributor (IC).
• You are competent across most areas of level creation within your craft.
• You work as part of a team to defined standards and processes.
• You contribute to improving ways of working (WOW) by sharing ideas and solutions.

Education / Experience

• Experience designing levels for mobile, casual, or puzzle games (match-3 experience is a strong advantage).
• Proven ability to deliver high-quality content consistently.
• Understanding of live game development and iteration cycles.
• A portfolio or examples demonstrating level design work and thought process.

Bonus Points

• Experience with match-3 mechanics and difficulty balancing.
• Background in gameplay design, beyond level design.
• Experience working on live games with frequent updates.
• Familiarity with A/B testing and data-driven design.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Ángeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.