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For Companies At a Glance
- Tasks: Lead the strategy for engaging millions of players through personalised communications.
- Company: Join King, a top interactive entertainment company known for iconic mobile games.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Shape player experiences and drive engagement in a dynamic gaming industry.
- Qualifications: 10+ years in CRM or digital marketing, with strong leadership and communication skills.
- Other info: Be part of a culture that values creativity and continuous improvement.
The predicted salary is between 43200 - 72000 ÂŁ per year.
King is looking to hire a CRM Director to lead the development of world‑class lifecycle communications across one of our biggest franchises. This role plays a key part in driving engagement, retention and player value by shaping how we communicate with millions of players every day.
Your role within our Kingdom
The CRM Director role is designed to lead the strategy, planning and delivery of personalised, insight‑led player communications across the full lifecycle. Working across Marketing, Product and Analytics, you will build CRM programmes that enhance the player experience, support game and feature strategies, and drive sustainable business growth.
Your responsibilities:
- Lead the development of the CRM strategy and lifecycle roadmap, ensuring communications are timely, relevant and grounded in player insight.
- Partner closely with Product and Analytics teams to identify lifecycle opportunities and translate them into effective CRM programmes.
- Oversee the planning and execution of onboarding, engagement and retention campaigns across CRM channels.
- Set and embed best practices across segmentation, automation, experimentation and messaging frameworks.
- Manage, coach and grow a high‑performing CRM team, creating clear development paths and craft excellence.
- Work with marketing and creative partners to ensure CRM messaging complements broader marketing and brand comms initiatives.
- Collaborate with Martech and Tech teams to evolve tools, workflows and capabilities that enable scale and personalisation.
- Track performance, measure impact and share regular insights across the business to help inform decision‑making.
- Drive a culture of continuous improvement through testing, learning and optimisation.
If you want to be part of a company that creates moments of magical entertainment for millions of players to enjoy on the go, then this is the right job for you.
Key Skills:
- You have a passion for player behaviour and how personalised communications can meaningfully improve the player experience.
- 10+ years of experience in CRM, lifecycle marketing, or related digital marketing disciplines, ideally in gaming / mobile gaming.
- Strong understanding of segmentation, behavioural targeting, automation and test‑and‑learn frameworks.
- Experience defining CRM strategy and building multi‑year roadmaps rooted in insight and player needs.
- Demonstrated ability to lead and grow teams, with a focus on coaching and craft development.
- Experience working cross‑functionally with analytics, product and creative teams.
- Strong communication skills, with the ability to simplify complexity, be accountable for CRM impact reporting and presentation to senior stakeholders.
- Comfortable working to deadlines and balancing multiple priorities.
- Excellent interpersonal skills to collaborate across teams and support a wide range of partners.
- Proficiency with CRM or marketing automation platforms and with tools such as Excel or data visualisation tools.
- A meticulous attention to detail and a commitment to high‑quality delivery.
About King:
With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world‑famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. Candy Crush has been the top‑grossing franchise in U.S. app stores for six years, and King games are played by more than 200 million monthly active users.
King, a part of Activision Blizzard which was acquired by Microsoft (NASDAQ: MSFT), has game studios in Stockholm, Malmö, London, Barcelona and Berlin and offices in Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X. Applications need to be in English. Discover King at careers.king.com.
CRM Director employer: King
Contact Detail:
King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Director
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming industry, especially those who work at King or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past CRM successes. Highlight how your strategies improved player engagement and retention – this will make you stand out in interviews.
✨Tip Number 3
Prepare for the interview by understanding King’s games and their player base. Tailor your answers to show how your experience aligns with their mission of making the world playful. It’s all about connecting the dots!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the King family.
We think you need these skills to ace CRM Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Director role. Highlight your experience in lifecycle marketing and player engagement, and don’t forget to showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about player behaviour and how your skills can enhance the player experience at King. Keep it engaging and personal!
Showcase Your Team Leadership Skills: Since this role involves managing a high-performing team, be sure to include examples of how you've successfully led and developed teams in the past. We want to see your coaching style and how you foster growth!
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at King
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially in the context of gaming. Understand how player behaviour influences communications and be ready to discuss specific strategies you've implemented in the past.
✨Showcase Your Leadership Skills
As a CRM Director, you'll need to lead a team. Prepare examples of how you've successfully managed and developed teams before. Highlight your coaching style and how you've fostered a culture of continuous improvement.
✨Be Data-Driven
King values insight-led decision-making, so come prepared with examples of how you've used data to shape CRM strategies. Discuss any experience you have with analytics tools and how you've tracked performance to inform future campaigns.
✨Collaborate Like a Pro
This role requires working closely with various teams. Be ready to talk about your experience collaborating with product, marketing, and analytics teams. Share specific instances where cross-functional teamwork led to successful outcomes.
