Creative Director, Gameplay & Monetisation – Candy Crush Soda Saga

We’re looking for a Creative Director for the Gameplay & Monetisation domain in Candy Crush Soda Saga - to help shape the future of one of the world’s most beloved puzzle games. You’ll lead a multidisciplinary team of designers and own the creative direction for how Soda plays, feels, and rewards its players. From the puzzle experience itself to the systems that power our economy and monetisation, you’ll craft experiences that are engaging, intuitive, and rewarding for millions of players every day.

Responsibilities

• Own the creative vision across core gameplay, economy, and monetisation systems — connecting player joy with business impact.
• Lead and inspire a multidisciplinary team of ~20 designers (UX, UI, Game, Level and Economy) to deliver work that’s imaginative, cohesive, and player-first.
• Drive clarity and cohesion across everything we design - from feature systems to the smallest UI detail.
• Collaborate deeply with Product, Analytics, Engineering, and Marketing partners to turn insights into delightful, scalable experiences.
• Champion the player - ensuring every design choice makes Soda more fun, fair, and rewarding.
• Grow creative excellence through mentorship, feedback, and clear direction that helps designers do their best work.
• Build the future of design at Soda - improving our design systems, tools, and ways of working to help creativity scale.

Qualifications

• A strong creative vision paired with strategic instincts — you know how to connect design craft to business and monetisation goals.
• Proven experience leading creative or design teams in a fast-paced, live-service environment.
• Deep understanding of player motivation, game systems, and mobile UX/UI.
• The ability to inspire teams and influence product direction through creativity and clarity.
• A track record of turning complex systems into simple, joyful player experiences.
• A love for collaboration — you thrive when working closely with engineers, analysts, and PMs.
• Experience developing and scaling teams, with a focus on craft growth and culture.

Bonus

• Experience in mobile gaming or live-service consumer products.
• Background in economy or systems design.
• Hands‑on experience across multiple design disciplines.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under‑represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! At Activision Blizzard, we are committed to creating a diverse and inclusive environment and strongly encourage you to apply. Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.