At a Glance
- Tasks: Support marketing with financial insights and strategic investment decisions.
- Company: Join King, a leading interactive entertainment company known for iconic mobile games.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career development.
- Why this job: Be part of a dynamic team shaping the future of marketing finance in gaming.
- Qualifications: Experience in finance roles, strong analytical skills, and excellent communication abilities.
The predicted salary is between 60000 - 75000 £ per year.
This key role is integral to supporting King’s Marketing team and the Finance Director, Marketing. You will partner closely with Marketing across Performance Marketing and broader brand, creative and campaign investment to provide financial insight, challenge and strategic support across King’s largest areas of investment. Working alongside Commercial Finance Business Partners, Commercial Analytics and wider Finance teams, you will help shape forecasts, evaluate investment choices, and deliver insights that support stronger business outcomes across King’s marketing activity. The role will play an important part in building greater financial discipline, consistency and transparency across marketing planning, reporting and investment decision-making.
Key Responsibilities:
- Strategic Partnering: Act as a trusted finance partner to Marketing, providing input on marketing strategy, investment decisions, campaign planning and allocation choices across regions, titles and channels.
- Forecasting & Planning: Lead Marketing forecast reviews, shaping assumptions and working cross-functionally to ensure plans are ambitious, robust and grounded in sound financial logic. Support quarterly forecasts, annual planning and scenario analysis.
- Performance Management: Track and analyse marketing investment, actuals, forecast movements and performance outcomes, highlighting risks, opportunities and areas requiring deeper analysis.
- Investment Governance: Support clear marketing investment guardrails, ensuring material spend decisions are linked to strategic priorities, expected outcomes, ROI/payback considerations and appropriate measurement plans.
- Insight & Challenge: Translate financial and marketing performance data into clear insights, constructively challenging assumptions to improve decision-making, optimise investment allocation and strengthen financial discipline.
- Reporting Excellence: Help deliver consistent, high-quality Marketing Finance reporting across monthly actuals, quarterly forecasts, investment performance and leadership updates, ensuring outputs are accurate, timely and decision-focused.
- Cross-Functional Collaboration: Partner with Marketing, Commercial Analytics and other areas of Finance to align assumptions, improve visibility of spend and commitments, and support one clear view of marketing investment performance.
- Process & Tool Development: Support continuous improvement of Marketing Finance processes, models and reporting tools, including payback analysis, scenario modelling, forecast outputs and central finance resources.
Skills and Experience:
- Proven experience in a finance business partnering, FP&A or commercial finance role within a global, fast-paced industry; gaming, technology, digital, media or consumer experience preferred.
- Strong commercial acumen, with the ability to connect financial insight to marketing strategy, investment choices and business outcomes.
- Experience with forecasting, planning, performance reporting and financial analysis.
- Understanding of marketing investment drivers, ROI, payback, campaign measurement or performance marketing economics would be advantageous.
- Demonstrated ability to challenge and influence stakeholders while building trusted relationships.
- Highly analytical, with strong Excel and financial modelling capability.
- Excellent communication and storytelling skills, able to translate complex financial and non-financial data into clear, actionable insight.
- Collaborative and proactive, able to work effectively across Finance, Marketing, Analytics and other cross-functional teams.
- Experience with financial systems such as Forecasto, Hyperion or similar tools an advantage.
- Experience with data visualisation tools such as Power BI, or working with analytics/data teams, would be advantageous.
- Professional qualification such as ACA, ACCA, CIMA or equivalent preferred.
About King: With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.
Commercial Finance Manager - Marketing employer: King
At King, we pride ourselves on being an excellent employer, offering a dynamic and collaborative work culture that fosters creativity and innovation. Our hybrid working model allows you to balance your professional and personal life while contributing to the success of beloved games like Candy Crush Soda Saga. With ample opportunities for professional growth and development, you'll be part of a team that values your input and encourages you to drive engagement through cutting-edge monetisation strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Finance Manager - Marketing
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like King. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Commercial Finance Manager - Marketing
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to King.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on King's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at King
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with King.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at King will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former King employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
