Senior Principal Analyst in City of Westminster

We are looking for an experienced, commercially minded Senior Principal Analyst to join King Central Analytics. This is a senior individual contributor role focused on driving better business outcomes across some of King’s most commercially important and analytically complex areas. You will build a deep understanding of priority business areas, diagnose performance drivers, and identify opportunities to improve growth, efficiency and decision-making. Combining game data, player insight, market context and commercial understanding, you will develop clear recommendations for King leadership going beyond explaining what has happened: you will shape what should happen next.

Responsibilities

• Build deep commercial understanding of priority business areas, diagnose performance drivers, and identify analytical work that can improve business outcomes.
• Identify and shape high-impact projects that address growth opportunities, performance risks, monetization challenges, player behaviour shifts or operational inefficiencies.
• Translate diagnosis into clear recommendations, decision options and action plans, making trade‑offs, risks, scenarios and expected impact clear for senior stakeholders.
• Partner with business leaders, embedded analytics teams, product, finance, marketing and strategy to move from analysis to action.
• Define, challenge and improve KPI frameworks used to assess business health, growth, monetization, player behaviour and operational performance.
• Lead analytical input into key performance forums, including S&OP, KTR, Quarterly Reviews and OKRs, ensuring these forums drive decisions and follow‑through.
• Raise the analytical standard across Central Analytics by coaching others on business diagnosis, commercial reasoning, storytelling and stakeholder influence.

Skills to Create Thrills

• You are a highly analytical, commercially sharp problem solver who can operate confidently in ambiguity.
• You are not satisfied with describing performance; you want to understand the underlying drivers and help the business act on them.
• Outcome oriented: You focus analytical effort on work that can change decisions, priorities or commercial results.
• Strategic problem solver: You can break broad business problems into hypotheses, identify root causes, and turn complex analysis into practical recommendations.
• Commercial acumen: You understand how player behaviour, product performance, monetization, marketing, portfolio choices and financial outcomes connect.
• Influential partner: You build trusted relationships, challenge constructively, and work effectively with embedded analytics teams and business stakeholders.
• Ownership and delivery: You are comfortable shaping your own roadmap and pushing work through ambiguity toward impact.

What You’ll Bring

• Extensive experience in analytics, business performance, product analytics, strategy analytics or a similar commercial role.
• Evidence of senior stakeholder influence, high-quality business diagnosis, and projects that delivered measurable commercial impact matters more than the exact number of years.
• Experience identifying and shaping projects that delivered measurable business impact.
• Track record of influencing senior stakeholders and supporting high‑stakes commercial decisions.
• Strong ability to diagnose business performance by connecting product, player, marketing, financial and market signals.
• Strong SQL and experience working with large, complex datasets.
• Practical knowledge of KPI design, performance diagnosis, forecasting, experimentation and/or causal analysis.
• Strong data visualisation and storytelling skills, with the judgement to choose the simplest effective format for the audience.

Bonus Points

• Experience in mobile gaming, digital entertainment, e‑commerce, subscriptions, digital advertising or another fast‑moving consumer digital business.
• Experience partnering with commercially significant or strategically sensitive business areas or working with company‑level planning processes such as S&OP, quarterly reviews or OKRs.
• Experience using tools such as Python, R, advanced Excel / Sheets and BI platforms such as Looker, Tableau or Power BI.
• Familiarity with BigQuery, Looker, scenario planning, LTV, retention, monetization, ROAS or portfolio performance frameworks.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta.