At a Glance
- Tasks: Lead product strategy for Farm Heroes Saga, driving player engagement and monetisation.
- Company: Join King, a leading interactive entertainment company with a playful mission.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Dynamic team culture with a focus on innovation and continuous improvement.
- Why this job: Shape the future of gaming while making a real impact on millions of players.
- Qualifications: Experience in product leadership within live service games and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
Craft:
Technology & Development
Job Description:
Farm Heroes Saga is one of King’s beloved casual game titles with millions of daily players, delivering strategic match‑3 puzzles in a heartwarming Farm universe that brings joy to players around the world. As an Associate Product Director, you will lead the Game Systems product domain within Farm Heroes Saga, partnering with the Head of Game Systems to translate strategy into impactful product plans and measurable business results.
Role Overview
Game Systems drives player engagement, retention and monetisation through the experiences beyond Farm's core match‑3 gameplay, including features and events, progression, meta systems, economy and monetisation.
You will be responsible for shaping roadmaps, driving product performance, leading a cross‑functional team, and ensuring the successful delivery of initiatives that create meaningful impact for both players and the business.
This role requires strong product judgement, commercial awareness, organisational leadership and operational excellence. Success comes from turning strategy into action, aligning teams around clear priorities, identifying opportunities and risks early, and creating an environment where teams can consistently deliver high‑impact work.
The role is based in London.
Your Role Within Our Kingdom
- Work closely with the Head of Game Systems and fellow Associate Product Directors to shape strategy, share learnings and ensure alignment across Farm.
- Lead Product for the Game Systems area, driving execution across discovery, delivery, testing and continuous optimisation.
- Own performance across key player and business metrics, using data and player insights to identify opportunities, manage risks and guide product decisions.
- Partner with the Creative Lead and Tech Lead to lead the Game Systems organisation, shaping its culture, ways of working and long‑term effectiveness.
- Lead and develop Product and Data Science talent, creating an environment where individuals and teams can thrive.
- Build strong partnerships across Product, Art + Design, Engineering and Data to align priorities and deliver high‑impact initiatives.
- Champion rapid learning through experimentation, AI‑enabled product development and data‑informed decision making.
- Drive operational excellence by improving planning, prioritisation, communication and organisational effectiveness.
- Represent the Game Systems area with clarity and credibility, influencing stakeholders and communicating progress, risks and opportunities.
Skills to Create Thrills
- Significant experience leading product teams within live service games or digital consumer products, delivering measurable business impact.
- Strong product judgement with the ability to balance player needs, commercial outcomes and technical considerations.
- Proven experience translating strategy into clear priorities, roadmaps and successful product execution.
- Excellent people leadership skills, with experience coaching and developing high‑performing teams.
- Exceptional communication, influencing and stakeholder management skills, with the ability to build alignment across complex organisations.
- Strong analytical mindset, using data, experimentation and player insights to drive decisions.
- Leverages AI to accelerate product discovery, experimentation and delivery while maintaining a strong focus on player value and product quality.
- Comfortable navigating ambiguity, making effective trade‑offs and leading through change.
- Passion for building outstanding player experiences through iterative development, rapid learning and outcome‑driven decision making.
- Continuous improvement mindset, always looking for better ways of working, collaborating and delivering impact.
About King
With a mission of Making the World Playful , King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world‑famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga . King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.
Associate Product Director | Farm Heroes Saga in City of Westminster employer: King
At King, we pride ourselves on being an excellent employer, offering a dynamic and collaborative work culture that fosters creativity and innovation. Our hybrid working model allows you to balance your professional and personal life while contributing to the success of beloved games like Candy Crush Soda Saga. With ample opportunities for professional growth and development, you'll be part of a team that values your input and encourages you to drive engagement through cutting-edge monetisation strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Product Director | Farm Heroes Saga in City of Westminster
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like King!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at King would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at King through your school's career services!
We think you need these skills to ace Associate Product Director | Farm Heroes Saga in City of Westminster
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Associate Product Director | Farm Heroes Saga, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Associate Product Director | Farm Heroes Saga position at King. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at King
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
