At a Glance
- Tasks: Lead creative brand campaigns across social media, PR, and partnerships to inspire players.
- Company: Join King, a leading interactive entertainment company with a playful mission.
- Benefits: Competitive salary, creative environment, and the chance to work on iconic games.
- Why this job: Shape the future of brand storytelling in a dynamic and innovative team.
- Qualifications: Experience in brand marketing and a passion for creative communications.
- Other info: Collaborate with diverse teams and make a real impact in the gaming industry.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Join to apply for the Brand Marketing Manager (FTC) role at King.
King is looking for a talented, strategic and creative Brand Marketing Manager to join the Brand Communications team on a 12-month maternity cover contract. This is a pivotal role within the Marketing organisation, designed to support and shape the creative vision for our brand campaigns across PR, social media, and creator partnerships.
Your role within our Kingdom
We are looking for a bold, strategic thinker to drive the creative direction of integrated brand communications that inspire players and connect our brand to culture. Focused on social, PR, creator and brand activities, you’ll ensure every brand touchpoint tells a compelling, cohesive story. Collaborating closely with cross-functional teams—including Product Marketing, the Marketing Studio, Content Experience, Integrated Planning and external partners—you’ll help bring our brand to life through high-impact, multi-channel campaigns and culturally relevant storytelling.
Your responsibilities
- Define and lead the creative direction for brand communications, overseeing campaign execution across social, PR, creator marketing and CRM channels.
- Work alongside the Brand Communications team to craft channel-specific strategies that bring the brand to life and reflect our values, personality, and tone of voice.
- Guide internal and external creative teams to ensure content meets high creative standards and is aligned to our brand identity.
- Collaborate with the Content Experience team to align messaging and storytelling across touchpoints.
- Support Associate Brand Creative Director with the brand strategy, look book, tone of voice and brand design style.
- Lead creative ideation and execution for major brand activations and high impact campaigns, integrating paid, social, PR, creator and CRM to drive cultural resonance and player engagement.
- Work closely with media and performance teams to develop a comms plan to be delivered through the marketing funnel.
- Manage campaign budgets with attention to detail and forward planning and ensure constant tracking of budgets across the campaign and team.
- Build strong cross-functional relationships across Consumer Marketing, Product Marketing and Marketing Studio to ensure seamless execution of marketing communications plans.
- Monitor campaign and content performance to extract insights and continuously evolve creative strategies.
- Keep up to date with cultural trends, audience behaviours and platform innovations to ensure we remain creatively ahead of the curve.
Skills To Create Thrills
- You are a creative leader and strategic thinker with a passion for storytelling and bringing brands to life across multiple channels. You should also have:
- Significant experience in brand marketing, creative communications or integrated marketing roles within consumer tech, media or entertainment sectors
- Proven track record of leading cross-functional campaigns that span social, PR, creator and paid channels
- Strong understanding of digital platforms and cultural trends, with experience developing channel-first storytelling strategies
- Experience managing and inspiring external creative and production agencies or partners
- Excellent project management skills with the ability to juggle multiple priorities and timelines
- Excellent collaboration and communication skills to engage stakeholders at all levels
- Meticulous attention to detail and a creative eye for high-quality content
- Excellent creative and strategic instincts driven by the desire to make great work, creatively ambitious, and proven experience of working effectively within an organisation to get outstanding creative results
- Proven experience in high level campaigns including large scale productions covering many different channels
- Understanding of performance measurement and how insights inform creative strategy
- Experience working within matrixed or global organisations is a plus
About King
With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft, has offices in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, lifeatking on Instagram, or king_games on X.
Seniority level
- Not Applicable
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Computer Games
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Brand Marketing Manager (FTC) employer: King
Contact Detail:
King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager (FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet hiring managers or team members, bring examples of your past work that highlight your strategic thinking and storytelling skills. Make sure they see how you can bring their brand to life!
✨Tip Number 3
Prepare for interviews by researching the company culture and recent campaigns. Tailor your responses to show how your experience aligns with their values and goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our creative team at King.
We think you need these skills to ace Brand Marketing Manager (FTC)
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and examples that reflect your unique style and how you can bring our brand to life. Remember, we want to see how you think outside the box!
Tailor Your Application: Make sure to tailor your CV and cover letter to highlight your experience in brand marketing and integrated campaigns. We love seeing how your skills align with our needs, so don’t hold back on showcasing relevant projects and achievements!
Be Clear and Concise: While we appreciate creativity, clarity is key! Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your qualifications and experiences at a glance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to be part of our Kingdom!
How to prepare for a job interview at King
✨Know Your Brand Inside Out
Before the interview, dive deep into King's brand identity and recent campaigns. Understand their tone of voice, values, and how they connect with their audience. This will help you articulate how your vision aligns with theirs.
✨Showcase Your Creative Process
Be ready to discuss your approach to creative ideation and execution. Prepare examples of past campaigns you've led, focusing on how you integrated various channels like social media and PR to tell a cohesive story.
✨Highlight Collaboration Skills
Since this role involves working closely with cross-functional teams, come prepared with examples that demonstrate your ability to collaborate effectively. Share stories where you’ve successfully engaged stakeholders and managed diverse teams.
✨Stay Ahead of Trends
Familiarise yourself with current cultural trends and digital platform innovations. Be ready to discuss how these insights can inform creative strategies and enhance brand storytelling in your potential role at King.