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- Tasks: Drive growth in cybersecurity through innovative marketing strategies and impactful events.
- Company: Join a leading cybersecurity firm with a global presence and dynamic culture.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in the fast-paced world of cybersecurity marketing.
- Qualifications: 5-10 years in field marketing, preferably in cybersecurity or SaaS.
- Other info: Collaborate with diverse teams and engage with top industry events.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a Field Marketing Manager based in the US or Europe (Preferably UK) with strong experience in cybersecurity and enterprise SaaS, focused on driving growth across Western markets (Europe & USA). This role will lead regional demand generation, events, partner marketing, and sales alignment efforts to accelerate pipeline and strengthen Cyble’s presence across mature, competitive markets. You will work closely with Sales, SDR, Product Marketing, and Channel teams to execute localized GTM motions that directly influence opportunity creation and revenue.
Responsibilities
- Regional GTM & Demand Generation: Develop and execute field marketing programs tailored for EU and USA regions. Run localized ABM, vertical-focused, and persona-based campaigns to support pipeline targets. Manage regional paid programs, webinars, roadshows, micro-events, and outreach motions.
- Events & Experiential Marketing: Lead Cyble’s participation in high-impact events such as RSA, Black Hat USA/EU, FS-ISAC, and regional cybersecurity conferences. Oversee event strategy, planning, booth experience, pre-event campaigns, and post-event follow-up. Track event ROI, deliver dashboards, and optimize future participation.
- Partner & Channel Marketing: Collaborate with MSSPs, distributors, and VAR partners across Western markets to run co-marketing initiatives. Plan and execute joint webinars, workshops, field events, and account-based programs. Support partner enablement with tailored collateral, content, and opportunity development.
- Sales Collaboration: Align closely with regional sales teams for account-level programs, outbound motions, and deal acceleration. Deliver marketing inputs and metrics to support quarterly pipeline and revenue goals. Maintain dashboards for MQLs, SQLs, Opportunities, Event ROI, and regional performance tracking.
- Content & Localization: Localize Cyble’s messaging for Western enterprise audiences. Support development of customer stories, landing pages, region-specific collaterals, and event kits. Ensure consistency with global product and brand positioning.
- Analytics & Reporting: Measure campaign effectiveness and continuously refine programs for stronger ROI. Provide weekly insights on performance, learnings, and next steps. Maintain operational excellence across all regional marketing processes.
Qualifications
- 5–10 years of field marketing or regional demand generation experience, preferably in cybersecurity or enterprise SaaS.
- Proven success running GTM and demand-gen programs in USA / Europe.
- Experience with major cybersecurity events and partner ecosystems.
- Strong understanding of cybersecurity buyer personas: CISOs, SOC leaders, IT Directors, Risk & Compliance heads.
- Familiarity with marketing tools such as HubSpot, LinkedIn Campaign Manager, ZoomInfo, 6sense, or equivalents.
- Excellent communication and stakeholder management skills.
- Ability to work independently in fast-paced, global, cross-functional environments.
- High proficiency in English; additional EU languages are a plus.
- Education: Bachelor’s/Master’s degree in Marketing, Business, Communications, Cybersecurity, or related fields.
Field Marketing Manager - US/Europe employer: King River Capital Group
Contact Detail:
King River Capital Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager - US/Europe
✨Tip Number 1
Network like a pro! Get out there and connect with people in the cybersecurity and SaaS space. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing campaigns, successes, and any cool projects you've worked on. This is your chance to stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their products, and be ready to discuss how your experience aligns with their goals. Practice common interview questions and think about how you can demonstrate your knowledge of the cybersecurity landscape.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from candidates who are excited about joining us. Plus, it shows you’re genuinely interested in being part of our team. So, hit that apply button and let’s get the conversation started!
We think you need these skills to ace Field Marketing Manager - US/Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Field Marketing Manager role. Highlight your experience in cybersecurity and enterprise SaaS, and don’t forget to showcase any relevant campaigns you've run in the US or Europe.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your skills align with our needs. Be specific about your achievements in demand generation and event marketing.
Showcase Your Event Experience: Since events are a big part of this role, make sure to highlight any high-impact events you've managed. Share what strategies you used and the results you achieved to demonstrate your expertise.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at King River Capital Group
✨Know Your Cybersecurity Stuff
Make sure you brush up on the latest trends and challenges in cybersecurity. Be ready to discuss how your experience aligns with the demands of the role, especially in relation to enterprise SaaS and regional market dynamics.
✨Showcase Your Event Experience
Prepare specific examples of events you've managed or participated in, particularly high-impact ones like RSA or Black Hat. Highlight your role in planning, execution, and measuring ROI to demonstrate your hands-on experience.
✨Understand the Buyer Personas
Familiarise yourself with the key buyer personas in cybersecurity, such as CISOs and IT Directors. Be prepared to discuss how you would tailor marketing strategies to engage these stakeholders effectively.
✨Be Data-Driven
Emphasise your analytical skills by discussing how you've used data to measure campaign effectiveness and refine marketing strategies. Bring examples of dashboards or metrics you've maintained to track performance and drive decisions.
