At a Glance
- Tasks: Create and optimise live marketing campaigns that engage millions of players worldwide.
- Company: Join King, a leading interactive entertainment company with iconic mobile games.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and data-driven strategies.
- Why this job: Make a real impact in the gaming world while enhancing player experiences.
- Qualifications: Experience in campaign setup and strong analytical skills required.
The predicted salary is between 51750 - 63250 £ per year.
Senior Live Marketing Specialist Senior Live Marketing Specialist Available in 3 locations Barcelona, Spain London, London, United Kingdom Stockholm, Stockholm County, Sweden Category Marketing Job ID R026154widget Regular
- Craft: Marketing
- Job
Description: Craft your next adventure at King We’re looking for a Senior Live Marketing Specialist to help bring our in-game experiences to life for millions of players around the world.
You’ll turn ideas into impactful player moments — designing, building, and optimizing live marketing campaigns that engage, surprise, and delight.
Role Purpose As a Senior Live Marketing Specialist, you’ll play a key role in delivering engaging, data-driven campaigns that enhance player retention and drive long-term value.
You’ll combine technical expertise with analytical thinking to execute, monitor, and optimize campaigns across multiple channels.
Working closely with the Product and Live Marketing Director and cross-functional teams, you’ll ensure that every message is timely, relevant, and aligned with player needs and product goals.
Your Role within the Kingdom Build, QA, and deploy multi-channel Live Marketing campaigns across platforms such as Braze, App Store Connect, social, and in-game messaging systems, ensuring alignment with product events and business priorities.
Define, build and optimize player segments based on behaviour, lifecycle stage, and targeting criteria.
Identify and drive new Live Marketing opportunities by analysing player behaviour, campaign performance, and content gaps — testing innovative approaches to increase engagement and retention.
Partner closely with the Product and Marketing to refine campaign strategy, including timing, frequency, and messaging.
Conduct A/B testing to optimize content performance and channel effectiveness.
Monitor campaign results, identifying trends, anomalies and actionable insights.
Ensure campaigns are localized and fully aligned with the product calendar.
Maintain a high standard of delivery quality, precision, and attention to detail across all Live Marketing initiatives.
Skills & Experience Proven experience in campaign setup and segmentation using tools such as Braze, Leanplum, One Signal, or similar platforms.
Understanding of lifecycle marketing flows, campaign logic, and scheduling mechanics.
Exceptional attention to detail and a rigorous QA mindset.
Analytical skills with the ability to interpret performance metrics and make data-informed recommendations.
Comfortable working with large datasets and complex tagging systems.
Basic design/UX awareness to ensure engaging and user-friendly messaging.
About you You’re a technically strong, detail oriented marketer that thrives in a fast-paced environment, with a deep curiosity about player behaviour and lifecycle optimization.
You balance creative execution with analytical precision and are passionate about elevating Live Marketing craft standards across campaigns.
About King With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga.
King games are played by more than 200 million monthly active users.
King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta.
More information can be found at King. com or by following us on Linked In, @lifeatking on Instagram, or @king_games on X.
Senior Live Marketing Specialist in London employer: King Digital Entertainment
At King, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive. As a Senior Live Marketing Specialist, you'll enjoy the benefits of working in dynamic locations like Barcelona, London, or Stockholm, where creativity meets collaboration. With ample opportunities for professional growth and a commitment to innovation, you'll be part of a team dedicated to making the world playful while engaging millions of players worldwide.
Contact Details:
King Digital Entertainment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Live Marketing Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for King Digital Entertainment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like King Digital Entertainment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with King Digital Entertainment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at King Digital Entertainment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Live Marketing Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit King Digital Entertainment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of King Digital Entertainment:Show us that you’ve done your homework! In your application, briefly mention what you admire about King Digital Entertainment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at King Digital Entertainment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at King Digital Entertainment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At King Digital Entertainment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
