Senior Game Designer | Candy Crush Saga in London

Are you passionate about creating memorable player experiences that delight millions of players every day? Do you thrive on solving complex design challenges that span multiple systems, teams and player journeys? We're looking for a strategic and creative Senior Game Designer to join the Player Value team in Candy Crush Saga. In this role, you'll shape some of the most important moments in a player's experience, from their first session through their long-term journey, creating experiences that maximize player value, engagement and delight.

Your role within the Kingdom:

As a Senior Game Designer in the Player Value team, you'll work in a collaborative, fast-paced environment alongside Product Managers, UX Designers, Data Scientists, Engineers and other Game Designers to identify and redesign the moments that matter most to players. You'll think beyond individual features, taking a holistic view of the player journey to create cohesive experiences that improve onboarding, progression, motivation, retention and long-term engagement.

Key Responsibilities:

• Own the design of high-impact player experiences that span multiple features, systems and teams.
• Shape and evolve key player journeys, including onboarding, progression, rewards and other critical moments that influence long-term engagement.
• Develop a holistic vision for player value, ensuring experiences feel meaningful, rewarding and cohesive throughout the game.
• Drive discovery and concept development for strategic opportunities that improve player satisfaction, engagement and business outcomes.
• Collaborate across multiple product teams to align experiences into a seamless player journey.
• Create clear design documentation, player journey maps and experience frameworks to communicate vision and drive execution.
• Use qualitative research, player feedback and quantitative data to identify friction points, uncover opportunities and validate design decisions.
• Stay informed on market trends, player expectations and emerging design practices, bringing fresh thinking into the team.
• Champion systems thinking, ensuring new experiences complement the broader Candy Crush ecosystem and reinforce long-term player value.

Skills:

• Strategic Thinker – Able to zoom out and design experiences from a player journey perspective, balancing immediate needs with long-term engagement.
• Systems Designer – Comfortable designing across interconnected features and understanding how multiple systems combine to shape player experience.
• Player-Centric – Passionate about understanding player motivations and creating experiences that surprise, delight and build lasting relationships with the game.
• Analytical – Uses data, experimentation and player insights to inform decisions and continuously improve experiences.
• Collaborative Influencer – Excels at working across disciplines and multiple teams, building alignment and driving initiatives that span organizational boundaries.
• Creative Problem Solver – Brings innovative thinking to complex design challenges, identifying opportunities to create meaningful player value at scale.
• Market Awareness – Deep understanding of casual and free-to-play games, player psychology and evolving industry trends.

Bonus Points:

• Experience designing player journeys, onboarding, progression, reward systems or engagement loops.
• Experience driving initiatives that span multiple product teams or game systems.
• Experience with UX, service design or product strategy.
• Experience leading discovery work and defining product vision for ambiguous problem spaces.

About King:

With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. Around 200 million people play a King game every month. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.