At a Glance
- Tasks: Lead a team to build and scale marketing systems for player engagement.
- Company: Join King, a top interactive entertainment company with iconic games.
- Benefits: Competitive salary, flexible work options, and opportunities for growth.
- Other info: Be part of a supportive culture that values innovation and collaboration.
- Why this job: Make a real impact on player experiences in a fun, dynamic environment.
- Qualifications: Experience in marketing technology and backend services at scale.
The predicted salary is between 56250 - 68750 £ per year.
The Senior Engineering Manager for Marketing & Promotions leads and manages a critical team within King’s Player Experience Operations organization. This role is accountable for building, scaling, and maintaining systems that underpin King’s product marketing capabilities. These systems are foundational to King’s player-centric strategy and enable cross-game personalization, marketing and engagement. The team’s mission is to equip game teams with the tools, data, and capabilities needed to deliver impactful player experiences and interactions. The engineering manager will need to bridge content, data, and operations to enable effective marketing across channels inside and outside the games. This may extend to overseeing a virtual team including team members from other Live Ops sub-domains and Game Platform’s Core Data team.
Goals
- Goal 1: Deliver Scalable, Secure and Compliant Consumer Marketing Systems
- What: Evolve and maintain high-reliability marketing and engagement systems (e.g. Braze, segmentation and events management) that enable player engagement while respecting privacy and player data.
- Why: Marketing is foundational to driving player engagement: from onboarding new players, reactivating players and nudging active players towards monetization.
- Key Activities:
- Modernize marketing technology and supporting systems to support marketeers’ needs for automated, scalable consumer messaging with high reliability and security.
- Collaborate with Product and Marketing stakeholders to meet evolving business requirements.
- Drive standardization and platform-wide adoption of core marketing technology and tools.
- Goal 2: Deliver data connections between King and Third-Party systems
- What: Ensure we build and maintain APIs and services enabling data connectivity in alignment with Candy CRM and Shared Tech Live Ops needs.
- Why: Availability of data via our Marketing Tech Platform including third-party tools is essential for triggering marketing comms to players and for reporting on campaign effectiveness.
- Key Activities:
- Design and oversee a unified data-exchange contract between Unified Platform (UP) services and Braze.
- Build real-time and batch pipelines that make gameplay, economy, and segmentation data available to marketeers.
- Expose self-serve APIs & SDKs so game teams can push new data attributes or subscribe to downstream campaign results.
Responsibilities
- Define & Communicate the Engineering Strategy for Marketing & Promotions
- Drive Cross-Domain Collaboration and Integration
- Champion Operational Excellence and Developer Experience
- Enable Scalable Infrastructure
- Foster a High-Performance, Supportive Engineering Culture
Essential Knowledge
- Deep understanding of consumer marketing technologies (Braze, Swrve or competitors), secure data management, and Live Ops strategies across devices and platforms.
- Proven ability to build backend services at scale to engage global audiences.
- Demonstrated experience building high-volume, high-availability services with strong observability, alerting, and recovery practices.
Key Skills
- Technical Strategy & System Architecture
- Cross-Functional Alignment
- Execution Excellence & Flow Efficiency
- Organizational Leadership & Coaching
- Change Management & Communication
About King: With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise.
Senior Engineering Manager for CRM & Marketing Technology in London employer: King Digital Entertainment
At King, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration across our diverse teams in locations like London, Barcelona, and Stockholm. Our commitment to employee growth is evident through continuous learning opportunities and a supportive environment that encourages innovation, making it an ideal place for those looking to make a meaningful impact in the gaming industry.
Contact Details:
King Digital Entertainment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Engineering Manager for CRM & Marketing Technology in London
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We think you need these skills to ace Senior Engineering Manager for CRM & Marketing Technology in London
Some tips for your application 🫡
Show off your coding skills:When applying for a software engineering role, it's super important to showcase your coding skills. Make sure your CV includes your tech stack, any relevant programming languages you’re comfortable with, and examples of projects you've worked on. If you have a GitHub profile, link it up! We love to see code in action.
Tailor your portfolio:For a full-time role, we’d expect to see some solid examples of your work in your portfolio. Make sure to include at least two or three projects that highlight your problem-solving skills and your ability to work with different technologies. Focus on the projects that are most relevant to the position at King Digital Entertainment.
Craft a killer cover letter:Your cover letter is your chance to stand out—make it personal! Explain why you want to work at King Digital Entertainment and how your skills align with the role. Show us your passion for software development. We dig enthusiastic candidates who understand the value of collaboration and continuous learning!
Be clear and concise:When it comes to writing your CV and cover letter, clarity is key. Avoid jargon that could confuse us and stick to simple, direct language. Highlight your achievements with quantifiable results where possible, and keep everything easy to read. A well-organised application goes a long way!
How to prepare for a job interview at King Digital Entertainment
✨Brush Up on Your Coding Skills
For a full-time software engineering role, it's crucial that we stay sharp with our coding abilities. Expect technical questions that might involve solving problems on the spot or discussing algorithms. Practise on platforms like LeetCode or HackerRank to get comfortable with the types of questions that often come up.
✨Know Your Tools and Frameworks
Make sure we’re well-acquainted with the tools and technologies listed in the job description. Familiarise ourselves with any specific frameworks or programming languages mentioned. If King Digital Entertainment uses React or Node.js, for instance, be ready to discuss how we’ve used them in previous projects or coursework.
✨Showcase Your Projects
Bring along a portfolio that highlights our best work. This could be code samples, GitHub repositories, or any side projects we’ve built. Make sure we can talk through our thought process for each project, especially the challenges we faced and how we solved them—this shows our problem-solving skills in action.
✨Prepare for Behavioural Questions
While technical skills are key, full-time positions also require cultural fit. Be ready to discuss our previous experiences and how we handle teamwork, conflict, and deadlines. Brush up on the STAR method—Situation, Task, Action, Result—to clearly articulate our past experiences when discussing how we've contributed to a team.
