At a Glance
- Tasks: Lead CRM strategies to enhance player engagement and optimise communications.
- Company: Join King, a top interactive entertainment company with iconic games.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Shape player experiences and make a real impact in the gaming world.
- Qualifications: 6+ years in CRM, with strong leadership and analytical skills.
The predicted salary is between 51750 - 63250 £ per year.
CRM Manager (Lifecycle Planning & Operations)CRM Manager (Lifecycle Planning & Operations)Available in 2 locations Barcelona, Spain London, London, United Kingdom Category Marketing Job ID R025654widget Regular
- Craft: Marketing
- Job
Description: R025654 – CRM Manager, Lifecycle Planning & Operations Job Description This role sits at the heart of our CRM operations — leading lifecycle strategy and execution to deliver impactful, player-first communications across our games.
As CRM Manager, you’ll play a key role in shaping how we engage players throughout their journey — from onboarding and engagement to reactivation — ensuring every message is relevant, timely, and enhances the player experience.
You’ll lead and mentor members of the CRM team, manage the collaboration with our CRM agency, and work cross-functionally with the marketing studio, operators, and analytics teams to ensure smooth, data-driven campaign execution.
Key Responsibilities Lead and oversee automated CRM journeys (onboarding, engagement, reactivation) to ensure lifecycle communications are optimised for impact and efficiency.
Manage and develop CRM team members, providing direction, coaching, and support to help them grow and deliver best-in-class work.
Own the operational CRM roadmap, ensuring the right tools, processes, and workflows are in place for effective planning and delivery.
Define communication frequency and prioritisation rules, ensuring players receive the right message at the right time without disruption.
Partner with the CRM agency – set briefs, review outputs, and manage workload and performance standards.
Collaborate cross-functionally with marketing, analytics, and studio teams to ensure alignment between lifecycle communications and in-game experiences.
Analyse campaign performance and player insights, identifying opportunities to improve engagement, retention, and conversion.
Champion continuous improvement of CRM tools, processes, and documentation to increase operational efficiency.
What Success Looks Like CRM lifecycle programs run seamlessly, with well-structured, automated journeys that drive player engagement.
The CRM team feels supported, empowered, and aligned on goals and priorities.
Players receive clear, relevant, and timely messages — with reduced overlap and improved personalisation.
Strong collaboration and communication across teams and with the CRM agency.
Clear performance reporting that helps the wider business understand CRM impact.
Continuous improvements made to CRM tools, workflows, and documentation.
About You6+ years’ experience in CRM, with at least 1–2 years in a lead or managerial role.
Strong understanding of lifecycle CRM strategy, ideally in gaming, mobile apps, or digital consumer environments.
Hands-on experience with Braze (or similar marketing automation tools).
Analytical mindset; comfortable using data tools such as Looker to inform decision-making.
Excellent communicator and collaborator with experience managing agencies or cross-functional teams.
Passionate about creating engaging, player-first experiences and optimising lifecycle comms through testing and insights.
About King With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga.
King games are played by more than 200 million monthly active users.
King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta.
More information can be found at King. com or by following us on Linked In, @lifeatking on Instagram, or @king_games on X.
CRM Manager (Lifecycle Planning & Operations) in London employer: King Digital Entertainment
At King, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of London or Barcelona. As a CRM Manager, you'll not only lead a talented team but also have access to continuous growth opportunities and the chance to shape player experiences in the gaming industry. With a commitment to employee well-being and a focus on innovative practices, King is dedicated to making your career as rewarding as the games we create.
Contact Details:
King Digital Entertainment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager (Lifecycle Planning & Operations) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for King Digital Entertainment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like King Digital Entertainment are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with King Digital Entertainment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at King Digital Entertainment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager (Lifecycle Planning & Operations) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit King Digital Entertainment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of King Digital Entertainment:Show us that you’ve done your homework! In your application, briefly mention what you admire about King Digital Entertainment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at King Digital Entertainment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at King Digital Entertainment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At King Digital Entertainment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
