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- Tasks: Lead and inspire a sales team to drive growth in the water treatment sector.
- Company: Join Kinetico UK, a leader in innovative water solutions.
- Benefits: Competitive salary, travel opportunities, and a chance to shape customer experiences.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Make a real impact by enhancing sales strategies and customer satisfaction.
- Qualifications: 5+ years in sales leadership with a focus on consultative selling.
The predicted salary is between 60000 - 80000 £ per year.
The Sales Manager is responsible for leading and accelerating growth within Kinetico UK’s Direct-to-Consumer residential sales channel. This role focuses on improving the efficiency, capability, and conversion performance of the current Water Treatment Experts, while supporting a structured expansion into new territories. The Sales Manager will champion innovative ways of selling, raise in-home demonstration-to-sale conversion rates, embed referral-led growth, and increase average sale value through solution-led customer interactions. The role is central to delivering a premium, consistent customer experience and driving scalable D2C growth aligned to Kinetico UK’s wider residential strategy.
Direct Sales Strategy & Leadership
- Deliver the Direct sales plan in line with the national residential growth strategy.
- Lead, coach, and motivate WTEs to achieve and exceed sales targets.
- Set clear KPIs and performance expectations for individual reps and territories.
- Build a high-performance culture focused on customer outcomes, accountability, and continuous improvement.
- Provide regular performance insights and recommendations to the Head of Residential Sales.
Efficiency & Capability Uplift of Water Treatment Experts
- Increase productivity and effectiveness of the existing WTE team through structured coaching, ride-alongs, and skills development.
- Identify performance gaps and deploy targeted training plans covering product knowledge, consultative selling, and closing skills.
- Improve pipeline discipline, CRM (Salesforce) usage, and route planning to maximise demos per rep and success per visit.
Conversion Improvement (In-Home Demonstration → Sale)
- Analyse lost sales data to identify barriers and implement corrective actions.
- Introduce structured coaching and playbooks to drive improvement in close rate, confidence, and customer trust.
- Support the phased expansion of Direct coverage into new UK territories.
- Assess territory performance and growth potential, recommending recruitment or resourcing where needed.
- Ensure new territories launch with consistent standards of sales process, customer experience, and reporting.
- Track ramp-up performance and implement interventions to hit early-stage growth milestones.
Innovative Selling & Customer Experience Excellence
- Work with Marketing to align Direct messaging, lead quality, and campaign effectiveness.
- Monitor satisfaction, feedback, and complaints and drive continuous experience improvements.
Referral Programmes & Increased Value per Interaction
- Design and refine referral mechanics, incentives, and tracking to optimise lead volume and conversion.
- Increase average sale value through solution bundling, upgrades, and add-on selling (e.g., RO + softener, service plans, premium options).
- Track and improve AOV, attach rates, and referral-to-sale outcomes.
Sales Operations, Reporting & Cross-Functional Collaboration
- Ensure disciplined CRM usage for lead tracking, forecasting, and pipeline management.
- Provide weekly/monthly reporting on revenue, productivity, conversion, AOV, referral performance, and territory progress.
- Collaborate with Service, Operations, and Warehouse/Logistics to ensure smooth installs and consistent customer promise delivery.
- Partner with Finance to support accurate forecasting and performance tracking.
Direct Sales Leadership
- Strong ability to lead field-based, consultative in-home sales teams.
- Proven skill in uplifting capability, productivity, and conversion through hands-on coaching.
- Strong understanding of revenue drivers, margins, and value-based selling.
- Commitment to premium customer experience and trust-based selling.
- Data-driven approach to improving conversion, efficiency, and AOV.
- Strong interpersonal skills with reps, customers, and stakeholders.
Degree (or equivalent) in Business, Sales, Marketing, or related discipline (desirable but not essential). Proven track record in leading or managing direct/field sales teams (5+ years preferred). Demonstrated success improving sales conversion rates and productivity in consultative selling environments. Experience with in-home demonstration selling models (home improvement, technical consumer products, premium retail, or similar). Evidence of implementing referral programmes or increasing AOV through solution-led selling. Strong collaboration history with marketing and operational teams. Solid experience using CRM systems (Salesforce preferred) and sales performance reporting. CRM proficiency (Salesforce preferred). Competent with Microsoft Office (Excel, PowerPoint, Outlook). Familiarity with digital lead handling, hybrid selling, or e-commerce-supported sales is an advantage. Additional Assets: Experience in water treatment, plumbing, or technical in-home sales environments (advantageous). Full UK driving licence and willingness to travel regularly.
The Sales Manager is a critical role within Kinetico UK’s Residential Sales structure, accountable for driving performance and growth in the Direct-to-Consumer channel. Reporting to the Head of Residential Sales, the role leads the Water Treatment Expert team through a journey of efficiency improvement, conversion uplift, and geographic expansion. Through strong leadership, innovative selling methods, and a relentless focus on customer experience, the Sales Manager D2C ensures Kinetico continues to grow its residential footprint and maximise value from every customer interaction.
National Sales Manager (Field based) in London employer: Kinetico UK Ltd
Contact Detail:
Kinetico UK Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Sales Manager (Field based) in London
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Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that dream job.
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Follow up after interviews! A simple thank-you email can go a long way. It shows you're genuinely interested and keeps you on their radar. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the role.
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We think you need these skills to ace National Sales Manager (Field based) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the National Sales Manager role. Highlight your experience in leading sales teams and improving conversion rates, as these are key aspects of the job.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your ability to drive sales growth and enhance customer experiences. Numbers speak volumes, so include metrics where possible!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can build relationships and inspire their team, so don’t be afraid to show us what makes you unique.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves and allows us to see your enthusiasm for joining the StudySmarter team!
How to prepare for a job interview at Kinetico UK Ltd
✨Know Your Numbers
Before the interview, brush up on your sales metrics and KPIs. Be ready to discuss how you've improved conversion rates or increased average sale values in previous roles. This shows you understand the importance of data-driven decision-making.
✨Showcase Your Coaching Skills
Since this role involves leading and motivating a team, prepare examples of how you've successfully coached others. Think about specific instances where your guidance led to improved performance or productivity among your team members.
✨Demonstrate Customer-Centric Thinking
Kinetico UK values a premium customer experience, so be prepared to share how you've prioritised customer satisfaction in your past roles. Discuss any innovative selling techniques you've used that enhanced customer trust and engagement.
✨Familiarise Yourself with CRM Tools
As the role requires disciplined CRM usage, make sure you're comfortable discussing your experience with Salesforce or similar systems. Highlight how you've used these tools to track leads, manage pipelines, and report on sales performance.