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- Tasks: Lead innovative marketing strategies to boost brand presence and drive customer engagement.
- Company: Join Kinetico UK, a leader in water treatment solutions with a dynamic team.
- Benefits: Competitive salary, career growth opportunities, and a chance to shape the brand's future.
- Why this job: Make a real impact in a fast-paced environment while collaborating globally.
- Qualifications: 5+ years in marketing management with a focus on digital and integrated strategies.
- Other info: Be part of a creative team that values fresh ideas and adaptability.
The predicted salary is between 48000 - 72000 ÂŁ per year.
The Head of Marketing UK serves as the primary marketing professional for Kinetico UK, supporting the growth and brand presence of the company across residential, commercial, and dealer networks throughout the United Kingdom. This role ensures alignment with corporate brand standards, regional business objectives, and market‑specific requirements while driving demand generation, customer engagement, and brand awareness through integrated marketing campaigns, digital channels, events, and strategic partnerships. The role reports into the UK Managing Director while collaborating closely with the Global Marketing team to adapt scalable, globally aligned marketing strategies to the UK market and serves as the regional marketing leader for all UK commercial activities.
Key Areas of Responsibility
- Develop and execute the UK marketing strategy in alignment with business objectives and global marketing direction.
- Define annual marketing plans, campaigns, and initiatives to support revenue growth and market expansion.
- Monitor market trends, competitor activity, and customer insights to refine positioning and messaging.
Brand Management & Communications
- Ensure consistent application of Kinetico’s brand identity across all UK marketing activities and collateral.
- Manage external communications, including PR, media engagement, and thought leadership opportunities.
- Oversee content creation for websites, brochures, presentations, and promotional materials.
Demand Generation & Lead Management
- Drive integrated marketing campaigns across digital, print, and events to generate qualified leads.
- Partner with sales teams to optimise lead nurturing, conversion, and tracking through CRM systems.
- Monitor and report on campaign ROI and pipeline contribution.
Digital Marketing & Online Presence
- Manage and grow Kinetico UK’s digital footprint, including website, SEO/PPC, social media, and email marketing.
- Analyse performance data to improve online engagement, reach, and conversion rates.
- Ensure digital content is optimised, relevant, and aligned with customer journeys.
Provide marketing resources, campaigns, and tools to support the independent dealer network. Develop co‑branded materials, joint promotions, and training to strengthen dealer engagement. Act as a key liaison between Kinetico UK and partners to drive mutual growth.
Events & Trade Shows
- Plan and support the delivery of UK exhibitions, industry trade shows, and customer events.
- Coordinate logistics, promotional campaigns, and post‑event lead management.
- Ensure professional representation of the Kinetico brand at all external events.
- Work closely with the Global Marketing team to localise and adapt global campaigns for the UK market.
- Share best practices and contribute UK market insights to inform global strategy.
- Support cross‑functional collaboration with sales, operations, and service teams.
Budget & Performance Management
- Manage the UK marketing budget effectively to maximise ROI.
- Track, analyse, and report on key marketing metrics and campaign effectiveness.
- Continuously identify opportunities for process improvements and cost efficiencies.
Qualifications and Experience
- Degree (or equivalent) in Marketing, Business, Communications, or a related discipline.
- Chartered Institute of Marketing (CIM) qualification or similar professional accreditation (desirable).
Professional Experience
- Proven track record (5+ years) in marketing management roles within the UK market, ideally in B2C, B2B, or dealer/distributor‑driven environments.
- Experience developing and executing integrated marketing strategies, including digital, brand, events, and channel marketing.
- Demonstrated success in lead generation, campaign management, and ROI measurement.
- Experience managing and supporting partner or dealer networks with co‑branded campaigns and sales enablement materials.
- Previous involvement in aligning local strategies with global corporate marketing initiatives.
- Experience in managing marketing budgets, forecasting, and reporting performance metrics to senior stakeholders.
Technical Skills
- Strong knowledge of digital marketing tools, including SEO/PPC, social media, and email automation platforms.
- Proficiency in CRM systems (e.g., Salesforce or equivalent) and marketing analytics/reporting tools (e.g., Google Analytics).
- Familiarity with design tools (e.g., Adobe Creative Suite or Canva) and content management systems (CMS).
Additional Assets
- Experience in water treatment, home improvement, manufacturing, or related technical industries (advantageous but not essential).
- Strong network within UK media, trade press, or industry associations (beneficial).
- Full UK driving licence and willingness to travel as required.
The Head of Marketing UK plays a pivotal role in ensuring that the UK business remains competitive, visible, and aligned with both local market needs and corporate brand standards. Working closely with the UK Managing Director and Sales teams, the role directly supports revenue growth, customer acquisition, and dealer engagement. At the same time, the position requires close collaboration with the Global Marketing team to adapt and localise global strategies, ensuring consistency while tailoring activity to the UK market landscape.
Head of Marketing in Staines employer: Kinetico Incorporated
Contact Detail:
Kinetico Incorporated Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Staines
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is a great way to stand out and give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can drive demand generation and brand awareness for them. Tailor your answers to show you understand their market!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Marketing in Staines
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Marketing role. Highlight your experience in developing marketing strategies and managing campaigns that align with business objectives. We want to see how you can bring your unique flair to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your skills can help Kinetico grow. Be sure to mention any relevant experience with digital marketing and brand management.
Showcase Your Achievements: Don’t just list your responsibilities; show us what you've achieved! Include specific metrics or examples of successful campaigns you've led. We love numbers that demonstrate your impact on revenue growth and customer engagement.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Kinetico Incorporated
✨Know Your Marketing Strategy
Before the interview, make sure you understand Kinetico UK's marketing strategy and how it aligns with global initiatives. Be ready to discuss how you would develop and execute a tailored marketing plan that supports revenue growth and market expansion.
✨Showcase Your Digital Savvy
Since digital marketing is key for this role, brush up on your knowledge of SEO, PPC, and social media strategies. Prepare examples of how you've successfully managed digital campaigns in the past and be ready to discuss metrics that demonstrate your impact.
✨Demonstrate Brand Management Skills
Be prepared to talk about your experience in maintaining brand integrity and crafting compelling messages. Think of specific instances where you ensured consistent brand application across various channels and how that contributed to customer engagement.
✨Engage with Stakeholders
This role requires strong collaboration skills, so think about how you've worked with sales teams, external partners, or dealer networks in the past. Prepare to share examples of how you’ve successfully engaged stakeholders to drive marketing initiatives and achieve common goals.
