At a Glance
- Tasks: Lead marketing strategies and campaigns to boost Kinetico's brand presence across the UK.
- Company: Join Kinetico, a respected leader in water treatment with a focus on innovation.
- Benefits: Enjoy competitive pay, health coverage, and opportunities for professional growth.
- Other info: Collaborate globally while making a difference locally in a supportive environment.
- Why this job: Make a real impact in a dynamic role that shapes marketing strategies and drives engagement.
- Qualifications: 5+ years in marketing management with a strong grasp of digital and brand strategies.
The predicted salary is between 50000 - 65000 £ per year.
Kinetico believes in treating its employees with respect. They play a vital role in enabling our innovation, growth and success. We strive to provide them with opportunities to grow in a motivating environment.
Purpose: The Head of Marketing UK serves as the primary marketing professional for Kinetico UK, supporting the growth and brand presence of the company across residential, commercial, and dealer networks throughout the United Kingdom. This role ensures alignment with corporate brand standards, regional business objectives, and market-specific requirements while driving demand generation, customer engagement, and brand awareness through integrated marketing campaigns, digital channels, events, and strategic partnerships. The role reports into the UK Managing Director while collaborating closely with the Global Marketing team to adapt scalable, globally aligned marketing strategies to the UK market and serves as the regional marketing leader for all UK commercial activities.
Key Areas of Responsibility:
- Marketing Strategy & Planning - Develop and execute the UK marketing strategy in alignment with business objectives and global marketing direction. Define annual marketing plans, campaigns, and initiatives to support revenue growth and market expansion. Monitor market trends, competitor activity, and customer insights to refine positioning and messaging.
- Brand Management & Communications - Ensure consistent application of Kinetico’s brand identity across all UK marketing activities and collateral. Manage external communications, including PR, media engagement, and thought leadership opportunities. Oversee content creation for websites, brochures, presentations, and promotional materials.
- Demand Generation & Lead Management - Drive integrated marketing campaigns across digital, print, and events to generate qualified leads. Partner with sales teams to optimise lead nurturing, conversion, and tracking through CRM systems. Monitor and report on campaign ROI and pipeline contribution.
- Digital Marketing & Online Presence - Manage and grow Kinetico UK’s digital footprint, including website, SEO/PPC, social media, and email marketing. Analyse performance data to improve online engagement, reach, and conversion rates. Ensure digital content is optimised, relevant, and aligned with customer journeys.
- Dealer & Partner Marketing Support - Provide marketing resources, campaigns, and tools to support the independent dealer network. Develop co-branded materials, joint promotions, and training to strengthen dealer engagement. Act as a key liaison between Kinetico UK and partners to drive mutual growth.
- Events & Trade Shows - Plan and support the delivery of UK exhibitions, industry trade shows, and customer events. Coordinate logistics, promotional campaigns, and post-event lead management. Ensure professional representation of the Kinetico brand at all external events.
- Collaboration & Global Alignment - Work closely with the Global Marketing team to localise and adapt global campaigns for the UK market. Share best practices and contribute UK market insights to inform global strategy. Support cross-functional collaboration with sales, operations, and service teams.
- Budget & Performance Management - Manage the UK marketing budget effectively to maximise ROI. Track, analyse, and report on key marketing metrics and campaign effectiveness. Continuously identify opportunities for process improvements and cost efficiencies.
Key Competencies:
- Strategic Thinking – Ability to develop and implement marketing strategies that align with business objectives while adapting global initiatives to the UK market.
- Commercial Acumen – Strong understanding of market dynamics, customer behaviours, and competitor activity to drive growth and maximise ROI.
- Brand & Communication Excellence – Skilled in maintaining brand integrity, crafting compelling messages, and engaging effectively across multiple channels.
- Digital Marketing Expertise – Proficiency in SEO/SEM, social media, CRM systems, and analytics to optimise online presence and lead generation.
- Project & Campaign Management – Capable of managing multiple initiatives simultaneously, ensuring timely delivery and measurable results.
- Stakeholder Engagement – Strong collaboration skills to work effectively with sales teams, global marketing colleagues, dealer networks, and external partners.
- Analytical & Data-Driven Mindset – Ability to interpret campaign performance metrics and market data to refine strategies and support decision-making.
- Creativity & Innovation – Ability to develop fresh, impactful ideas that resonate with target audiences and differentiate Kinetico in the marketplace.
- Customer Focus – Committed to understanding customer needs and enhancing customer engagement throughout the buyer journey.
- Adaptability & Resilience – Comfortable navigating a fast-paced, evolving business environment and adjusting strategies to meet changing priorities.
- Leadership & Influence – Demonstrates the ability to guide cross-functional teams, inspire dealer networks, and serve as the regional marketing leader for the UK.
Qualifications and Experience:
- Education - Degree (or equivalent) in Marketing, Business, Communications, or a related discipline. Chartered Institute of Marketing (CIM) qualification or similar professional accreditation (desirable).
- Professional Experience - Proven track record (5+ years) in marketing management roles within the UK market, ideally in B2C, B2B, or dealer/distributor-driven environments. Experience developing and executing integrated marketing strategies, including digital, brand, events, and channel marketing. Demonstrated success in lead generation, campaign management, and ROI measurement. Experience managing and supporting partner or dealer networks with co-branded campaigns and sales enablement materials. Previous involvement in aligning local strategies with global corporate marketing initiatives. Experience in managing marketing budgets, forecasting, and reporting performance metrics to senior stakeholders.
- Technical Skills - Strong knowledge of digital marketing tools, including SEO/PPC, social media, and email automation platforms. Proficiency in CRM systems (e.g., Salesforce or equivalent) and marketing analytics/reporting tools (e.g., Google Analytics). Familiarity with design tools (e.g., Adobe Creative Suite or Canva) and content management systems (CMS).
- Additional Assets - Experience in water treatment, home improvement, manufacturing, or related technical industries (advantageous but not essential). Strong network within UK media, trade press, or industry associations (beneficial). Full UK driving licence and willingness to travel as required.
Organizational Context: The Head of Marketing UK plays a pivotal role in ensuring that the UK business remains competitive, visible, and aligned with both local market needs and corporate brand standards. Working closely with the UK Managing Director and Sales teams, the role directly supports revenue growth, customer acquisition, and dealer engagement. At the same time, the position requires close collaboration with the Global Marketing team to adapt and localise global strategies, ensuring consistency while tailoring activity to the UK market landscape.
Why Join Kinetico:
- Medical, Dental, Vision and Prescription Drug Insurance Coverage
- Employer Provided Life Insurance, Short-Term and Long-Term Disability Benefits
- 401(k) Contribution Matching Program
- Employer Funded Defined Contribution Plan
- Paid Vacation, Holidays and Community Service Volunteer Time-off Benefit
- Wellness Program
- Educational Assistance
Marketing Manager in London employer: Kinetico Incorporated
Kinetico Incorporated is an exceptional employer that prioritises employee growth and innovation within a dynamic work culture. As a Sales Manager D2C, you will benefit from comprehensive training programmes, opportunities for career advancement, and the chance to make a significant impact in the thriving UK market. Join us to be part of a team that values excellence in customer experience and fosters a collaborative environment where your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Kinetico and its marketing strategies. Understand their brand voice and recent campaigns. This will help you tailor your responses and show that you’re genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family. Focus on articulating your experience and how it aligns with Kinetico’s goals. The more comfortable you are, the better you’ll perform when it counts.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the position. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your relevant experience and skills that align with Kinetico's needs, especially in digital marketing and brand management.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're passionate about this role at Kinetico. Share specific examples of your past successes in marketing and how they relate to the responsibilities outlined in the job description.
Showcase Your Creativity:Don’t be afraid to let your creativity shine through in your application. Whether it’s through your CV design or the way you present your achievements, make sure it reflects your innovative approach to marketing.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at Kinetico Incorporated
✨Know Your Marketing Strategy
Before the interview, dive deep into Kinetico's marketing strategy and recent campaigns. Understand their brand identity and how they position themselves in the market. This will help you articulate how your experience aligns with their goals and demonstrate your strategic thinking.
✨Showcase Your Digital Savvy
Given the emphasis on digital marketing in the role, be prepared to discuss your experience with SEO, PPC, and social media strategies. Bring examples of successful campaigns you've managed and be ready to analyse data to show how you’ve improved online engagement and lead generation.
✨Prepare for Collaboration Questions
Kinetico values collaboration across teams. Think of specific instances where you've worked with sales teams or other departments to achieve a common goal. Highlight your stakeholder engagement skills and how you can contribute to cross-functional success.
✨Demonstrate Your Adaptability
The marketing landscape is always changing, so be ready to discuss how you've adapted your strategies in response to market trends or customer insights. Share examples that showcase your resilience and creativity in overcoming challenges to drive results.
