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- Tasks: Lead and grow Kinetico's Direct-to-Consumer sales channel with innovative strategies.
- Company: Join Kinetico, a leader in water treatment solutions, focused on customer experience.
- Benefits: Full-time role with competitive salary and opportunities for professional growth.
- Why this job: Make a real impact by driving sales and enhancing customer interactions.
- Qualifications: 5+ years in sales leadership, with a knack for consultative selling.
- Other info: Dynamic environment with a focus on innovation and customer satisfaction.
The predicted salary is between 36000 - 60000 £ per year.
The Sales Manager D2C is responsible for leading and accelerating growth within Kinetico UK's Direct-to-Consumer residential sales channel. This role focuses on improving the efficiency, capability, and conversion performance of the current Water Treatment Experts, while supporting a structured expansion into new territories. The Sales Manager D2C will champion innovative ways of selling, raise in-home demonstration-to-sale conversion rates, embed referral-led growth, and increase average sale value through solution-led customer interactions. The role is central to delivering a premium, consistent customer experience and driving scalable D2C growth aligned to Kinetico UK's wider residential strategy.
Key Areas of Responsibility
- Direct Sales Strategy & Leadership
- Deliver the Direct sales plan in line with the national residential growth strategy.
- Lead, coach, and motivate WTEs to achieve and exceed sales targets.
- Set clear KPIs and performance expectations for individual reps and territories.
- Build a high-performance culture focused on customer outcomes, accountability, and continuous improvement.
- Provide regular performance insights and recommendations to the Head of Residential Sales.
- Efficiency & Capability Uplift of Water Treatment Experts
- Increase productivity and effectiveness of the existing WTE team through structured coaching, ride-alongs, and skills development.
- Identify performance gaps and deploy targeted training plans covering product knowledge, consultative selling, and closing skills.
- Improve pipeline discipline, CRM (Salesforce) usage, and route planning to maximise demos per rep and success per visit.
- Standardise best-practice approaches across the team to ensure consistency and scalability.
- Own and improve the Direct demonstration journey to raise conversion rates.
- Strengthen WTE capability in needs-based selling, value articulation, and objection handling.
- Analyse lost sales data to identify barriers and implement corrective actions.
- Introduce structured coaching and playbooks to drive improvement in close rate, confidence, and customer trust.
- Territory Expansion & Growth Delivery
- Support the phased expansion of Direct coverage into new UK territories.
- Assess territory performance and growth potential, recommending recruitment or resourcing where needed.
- Ensure new territories launch with consistent standards of sales process, customer experience, and reporting.
- Track ramp-up performance and implement interventions to hit early-stage growth milestones.
- Innovative Selling & Customer Experience Excellence
- Test and implement new ways of selling aligned to market trends and consumer behaviours (e.g., hybrid/virtual demos, digital lead nurturing, consultative water assessments).
- Work with Marketing to align Direct messaging, lead quality, and campaign effectiveness.
- Ensure every customer interaction reflects a premium Kinetico experience, from first contact through install handover.
- Monitor satisfaction, feedback, and complaints and drive continuous experience improvements.
- Referral Programmes & Increased Value per Interaction
- Embed referral-led selling as a core Direct growth engine.
- Ensure WTEs confidently ask for referrals and understand how to position them as a customer benefit.
- Design and refine referral mechanics, incentives, and tracking to optimise lead volume and conversion.
- Increase average sale value through solution bundling, upgrades, and add-on selling (e.g., RO + softener, service plans, premium options).
- Track and improve AOV, attach rates, and referral-to-sale outcomes.
- Sales Operations, Reporting & Cross-Functional Collaboration
- Ensure disciplined CRM usage for lead tracking, forecasting, and pipeline management.
- Provide weekly/monthly reporting on revenue, productivity, conversion, AOV, referral performance, and territory progress.
- Collaborate with Service, Operations, and Warehouse/Logistics to ensure smooth installs and consistent customer promise delivery.
- Partner with Finance to support accurate forecasting and performance tracking.
- Leadership and Performance Coaching Competencies
- Direct Sales Leadership – strong ability to lead field-based, consultative in-home sales teams.
- Performance Coaching – proven skill in uplifting capability, productivity, and conversion through hands‐on coaching.
- Commercial Acumen – strong understanding of revenue drivers, margins, and value-based selling.
- Customer Orientation – commitment to premium customer experience and trust-based selling.
- Innovation & Growth Mindset – proactive in exploring new selling approaches and territory models.
- Analytical Thinking – data-driven approach to improving conversion, efficiency, and AOV.
- Collaboration & Influence – able to work cross-functionally and create alignment around customer outcomes.
- Adaptability – comfortable operating in a fast-moving and evolving residential market.
- Communication & Relationship Building – strong interpersonal skills with reps, customers, and stakeholders.
Qualifications and Experience
- Education
- Degree (or equivalent) in Business, Sales, Marketing, or related discipline (desirable but not essential).
- Professional Experience
- Proven track record in leading or managing direct/field sales teams (5+ years preferred).
- Demonstrated success improving sales conversion rates and productivity in consultative selling environments.
- Experience with in-home demonstration selling models (home improvement, technical consumer products, premium retail, or similar).
- Evidence of implementing referral programmes or increasing AOV through solution-led selling.
- Strong collaboration history with marketing and operational teams.
- Solid experience using CRM systems (Salesforce preferred) and sales performance reporting.
- Technical Skills
- Strong analytical and forecasting ability.
- Competent with Microsoft Office (Excel, PowerPoint, Outlook).
- Familiarity with digital lead handling, hybrid selling, or e-commerce-supported sales is an advantage.
- Additional Assets
- Experience in water treatment, plumbing, or technical in-home sales environments (advantageous).
- Full UK driving licence and willingness to travel regularly.
The Sales Manager D2C is a critical role within Kinetico UK's Residential Sales structure, accountable for driving performance and growth in the Direct-to-Consumer channel. Reporting to the Head of Residential Sales, the role leads the Water Treatment Expert team through a journey of efficiency improvement, conversion uplift, and geographic expansion. Through strong leadership, innovative selling methods, and a relentless focus on customer experience, the Sales Manager D2C ensures Kinetico continues to grow its residential footprint and maximise value from every customer interaction.
Additional Information
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Sales and Business Development
- Industry: Manufacturing
Direct to Consumer Sales Manager in London employer: Kinetico Incorporated
Contact Detail:
Kinetico Incorporated Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct to Consumer Sales Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and role thoroughly. Understand Kinetico's products and values, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they're about.
✨Tip Number 3
Practice your pitch! Be ready to explain how you can drive sales growth and improve customer experiences. Use specific examples from your past roles to demonstrate your skills and achievements.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and show your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Direct to Consumer Sales Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Direct to Consumer Sales Manager role. Highlight your experience in leading sales teams and improving conversion rates, as these are key for us at Kinetico. Use specific examples that showcase your achievements in similar roles.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for customer experience and innovative selling methods. Don't forget to mention how you can contribute to our growth strategy and enhance the performance of our Water Treatment Experts.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your analytical skills in your application. Talk about how you've used data to drive sales performance and improve processes in previous positions. We love candidates who can think critically and use data to inform their decisions!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. This way, we can ensure your application gets the attention it deserves. Plus, it’s a great opportunity to explore more about Kinetico and what we stand for!
How to prepare for a job interview at Kinetico Incorporated
✨Know Your Sales Metrics
Before the interview, brush up on key sales metrics relevant to the Direct-to-Consumer channel. Be ready to discuss how you've improved conversion rates or increased average sale values in your previous roles. This shows you understand the importance of data-driven decision-making.
✨Demonstrate Coaching Experience
Since this role involves leading and coaching a team, prepare examples of how you've successfully motivated and developed sales teams in the past. Highlight specific coaching techniques you've used to uplift performance and how they led to tangible results.
✨Showcase Innovative Selling Techniques
Kinetico is looking for someone who can champion innovative selling methods. Think about any unique strategies you've implemented in previous roles, especially around consultative selling or referral programmes. Be ready to share these ideas and how they could apply to Kinetico's approach.
✨Align with Customer Experience Focus
This position is all about delivering a premium customer experience. Prepare to discuss how you've ensured customer satisfaction in your past roles. Share specific examples of how you've handled customer feedback and complaints to drive continuous improvement.