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For Companies At a Glance
- Tasks: Lead and accelerate sales growth across multiple channels in the residential sector.
- Company: Join Kinetico, a leader in water treatment solutions.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Why this job: Make a real impact in a key leadership role driving innovation and market expansion.
- Qualifications: 7+ years in sales leadership with experience in diverse sales channels.
- Other info: Collaborative culture focused on growth and customer satisfaction.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Join to apply for the Head of Sales, Residential role at Kinetico Incorporated. The Head of Residential Sales is responsible for leading and accelerating sales growth across Kinetico UK’s residential business. This role drives performance across multiple sales channels—including Direct‑to‑Consumer (D2C), Dealer Network, Trade, Retail, and E‑Commerce—ensuring strong revenue delivery, sustainable market expansion, and customer accessibility.
As a key member of the UK leadership team, the Head of Residential Sales will define and execute channel‑specific strategies, lead a team of channel owners, and work collaboratively with the Head of Commercial Sales to maximise overall business performance. The role also plays a central part in developing new initiatives, expanding distribution opportunities, and strengthening Kinetico’s market presence within the UK residential water treatment sector.
Key Areas of Responsibility
- Sales Strategy & Leadership
- Develop and deliver the UK residential sales strategy in alignment with overall business objectives.
- Lead, coach, and inspire a team of channel heads across D2C, Dealer, Trade, Retail, and E‑Commerce.
- Set clear targets, KPIs, and performance expectations for each sales channel.
- Identify and pursue new opportunities for growth, partnerships, and market expansion.
- Collaborate closely with the Head of Commercial Sales to ensure cohesive national sales planning and execution.
- Oversee and drive performance within each residential channel, ensuring strong alignment with market potential.
- Develop tailored strategies to optimise sales effectiveness across D2C, Dealer, Trade, Retail, and Online platforms.
- Build strong relationships with key dealers, retail partners, and trade customers to strengthen engagement and loyalty.
- Evaluate channel performance data to identify growth opportunities, underperforming areas, and strategic adjustments.
- New Business Development & Market Expansion
- Lead the exploration and development of new channels and initiatives to expand product accessibility to UK consumers.
- Identify and implement innovative sales approaches, partnerships, and routes to market.
- Support the introduction of new products, services, and promotional models to drive demand and differentiation.
- Collaborate with the Marketing team to align sales initiatives with brand positioning and customer engagement strategies.
- Sales Operations & Process Excellence
- Ensure consistent use of CRM (Salesforce) for sales tracking, forecasting, and pipeline management.
- Monitor sales performance metrics and deliver regular reports to the Managing Director and leadership team.
- Drive operational efficiency and standardisation across all residential channels.
- Contribute to pricing, promotions, and product accessibility strategies to optimise competitiveness.
- Foster a high‑performance culture focused on accountability, results, and customer satisfaction.
- Support the professional growth and development of individual channel owners and sales team members.
- Encourage cross‑functional collaboration with Marketing, Finance, Operations, and Customer Service.
- Partner with Global Sales and Marketing teams to align on corporate initiatives and best practices.
- Maintain an in‑depth understanding of customer needs, buying behaviours, and market trends.
- Use insights to inform strategic decisions, enhance the customer journey, and improve conversion rates.
- Ensure that customer experience remains at the heart of all residential sales activities.
Qualifications and Experience
- Education
- Degree (or equivalent) in Business, Sales, Marketing, or a related discipline (essential).
- Additional leadership or management qualifications (desirable).
- Professional Experience
- Proven track record (7+ years) in sales leadership, ideally within consumer products, home improvement, or technical sectors.
- Experience managing multiple sales channels, including D2C, dealer/distributor networks, trade, and retail.
- Demonstrated success in driving revenue growth, team leadership, and market expansion.
- Experience developing and executing channel‑specific and integrated sales strategies.
- Strong collaboration background with marketing and commercial counterparts to drive business alignment.
- Solid experience using CRM systems (e.g., Salesforce) and data‑driven sales reporting.
- Technical Skills
- Proficiency in CRM and sales management systems (Salesforce preferred).
- Strong analytical and forecasting capabilities.
- Familiarity with digital sales and e‑commerce platforms.
- Competence in Microsoft Office Suite (Excel, PowerPoint, Outlook).
- Additional Assets
- Experience in the water treatment, plumbing, home appliance, or related industries (advantageous).
- Established network within trade, retail, or dealer environments.
- Full UK driving licence and willingness to travel regularly within the UK.
The Head of Residential Sales is a key leadership position within Kinetico UK, accountable for delivering growth across all residential sales channels and ensuring the brand remains competitive and accessible in the UK market. The role works closely with the Managing Director, Marketing, and Commercial teams to align sales and business development strategies. Through effective leadership, innovation, and cross‑channel collaboration, the Head of Residential Sales ensures Kinetico continues to expand its presence, strengthen dealer partnerships, and reach new customers across all consumer touchpoints.
Seniority level: Director
Employment type: Full‑time
Job function: Consumer Services
Head of Sales, Residential employer: Kinetico Incorporated
Contact Detail:
Kinetico Incorporated Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales, Residential
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Kinetico and its competitors. Understand their products, market position, and recent news. This will not only help you answer questions but also show your genuine interest in the role and the company.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Head of Sales role. Highlight your achievements in sales growth and team leadership, and don’t forget to mention any innovative strategies you've implemented in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Kinetico team. Don’t miss out on this opportunity to make a splash in the residential sales sector!
We think you need these skills to ace Head of Sales, Residential
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Sales, Residential role. Highlight your experience in leading sales teams and driving growth across various channels, just like Kinetico is looking for!
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use numbers and data to back up your claims, as this will resonate well with us at Kinetico.
Be Authentic: Let your personality shine through in your application. We value authenticity and want to see who you are beyond your professional experience. Share your passion for sales and how it aligns with Kinetico’s mission.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining the Kinetico team!
How to prepare for a job interview at Kinetico Incorporated
✨Know Your Sales Channels
Before the interview, make sure you understand the different sales channels Kinetico operates in, such as D2C, Dealer Network, and E-Commerce. Be ready to discuss how you would tailor strategies for each channel and share examples from your past experience.
✨Showcase Your Leadership Skills
As a Head of Sales, you'll need to inspire and lead a team. Prepare to talk about your leadership style and provide specific examples of how you've successfully coached and motivated teams in previous roles. Highlight any KPIs you've set and achieved.
✨Demonstrate Market Knowledge
Familiarise yourself with the UK residential water treatment market. Be prepared to discuss current trends, customer behaviours, and potential growth opportunities. Showing that you understand the market will demonstrate your commercial acumen.
✨Prepare for Data-Driven Discussions
Since the role involves using CRM systems like Salesforce, be ready to discuss how you've used data to drive sales performance in the past. Bring examples of how you've analysed sales metrics to identify opportunities for improvement and growth.
