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- Tasks: Lead and accelerate sales growth across multiple channels in the residential market.
- Company: Join Kinetico, a leader in water treatment solutions with a focus on innovation.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Why this job: Make a real impact by driving sales strategies and expanding market presence.
- Qualifications: 7+ years in sales leadership with experience in diverse sales channels.
- Other info: Collaborative culture with strong focus on professional growth and customer satisfaction.
The predicted salary is between 48000 - 72000 £ per year.
Join to apply for the Head of Residential Sales role at Kinetico Incorporated. The Head of Residential Sales is responsible for leading and accelerating sales growth across Kinetico UK’s residential business. This role drives performance across multiple sales channels—including Direct-to-Consumer (D2C), Dealer Network, Trade, Retail, and E-Commerce—ensuring strong revenue delivery, sustainable market expansion, and customer accessibility.
As a key member of the UK leadership team, the Head of Residential Sales will define and execute channel-specific strategies, lead a team of channel owners, and work collaboratively with the Head of Commercial Sales to maximise overall business performance. The role also plays a central part in developing new initiatives, expanding distribution opportunities, and strengthening Kinetico’s market presence within the UK residential water treatment sector.
Key Areas of Responsibility- Sales Strategy & Leadership
- Develop and deliver the UK residential sales strategy in alignment with overall business objectives.
- Lead, coach, and inspire a team of channel heads across D2C, Dealer, Trade, Retail, and E-Commerce.
- Set clear targets, KPIs, and performance expectations for each sales channel.
- Identify and pursue new opportunities for growth, partnerships, and market expansion.
- Collaborate closely with the Head of Commercial Sales to ensure cohesive national sales planning and execution.
- Oversee and drive performance within each residential channel, ensuring strong alignment with market potential.
- Develop tailored strategies to optimise sales effectiveness across D2C, Dealer, Trade, Retail, and Online platforms.
- Build strong relationships with key dealers, retail partners, and trade customers to strengthen engagement and loyalty.
- Evaluate channel performance data to identify growth opportunities, underperforming areas, and strategic adjustments.
- New Business Development & Market Expansion
- Lead the exploration and development of new channels and initiatives to expand product accessibility to UK consumers.
- Identify and implement innovative sales approaches, partnerships, and routes to market.
- Support the introduction of new products, services, and promotional models to drive demand and differentiation.
- Collaborate with the Marketing team to align sales initiatives with brand positioning and customer engagement strategies.
- Sales Operations & Process Excellence
- Ensure consistent use of CRM (Salesforce) for sales tracking, forecasting, and pipeline management.
- Monitor sales performance metrics and deliver regular reports to the Managing Director and leadership team.
- Drive operational efficiency and standardisation across all residential channels.
- Contribute to pricing, promotions, and product accessibility strategies to optimise competitiveness.
- Foster a high-performance culture focused on accountability, results, and customer satisfaction.
- Support the professional growth and development of individual channel owners and sales team members.
- Encourage cross-functional collaboration with Marketing, Finance, Operations, and Customer Service.
- Partner with Global Sales and Marketing teams to align on corporate initiatives and best practices.
- Maintain an in-depth understanding of customer needs, buying behaviours, and market trends.
- Use insights to inform strategic decisions, enhance the customer journey, and improve conversion rates.
- Ensure that customer experience remains at the heart of all residential sales activities.
- Education
- Degree (or equivalent) in Business, Sales, Marketing, or a related discipline (essential).
- Additional leadership or management qualifications (desirable).
- Professional Experience
- Proven track record (7+ years) in sales leadership, ideally within consumer products, home improvement, or technical sectors.
- Experience managing multiple sales channels, including D2C, dealer/distributor networks, trade, and retail.
- Demonstrated success in driving revenue growth, team leadership, and market expansion.
- Experience developing and executing channel-specific and integrated sales strategies.
- Strong collaboration background with marketing and commercial counterparts to drive business alignment.
- Solid experience using CRM systems (e.g., Salesforce) and data-driven sales reporting.
- Technical Skills
- Proficiency in CRM and sales management systems (Salesforce preferred).
- Strong analytical and forecasting capabilities.
- Familiarity with digital sales and e-commerce platforms.
- Competence in Microsoft Office Suite (Excel, PowerPoint, Outlook).
- Additional Assets
- Experience in the water treatment, plumbing, home appliance, or related industries (advantageous).
- Established network within trade, retail, or dealer environments.
- Full UK driving licence and willingness to travel regularly within the UK.
The Head of Residential Sales is a key leadership position within Kinetico UK, accountable for delivering growth across all residential sales channels and ensuring the brand remains competitive and accessible in the UK market. The role works closely with the Managing Director, Marketing, and Commercial teams to align sales and business development strategies. Through effective leadership, innovation, and cross-channel collaboration, the Head of Residential Sales ensures Kinetico continues to expand its presence, strengthen dealer partnerships, and reach new customers across all consumer touchpoints.
Head of Residential Sales employer: Kinetico Incorporated
Contact Detail:
Kinetico Incorporated Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Residential Sales
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, attend events, and join relevant groups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Kinetico and understanding their sales strategies. Be ready to discuss how your experience aligns with their goals, especially in D2C and E-Commerce channels. Show them you’re the perfect fit!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you were engaged and interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Kinetico team.
We think you need these skills to ace Head of Residential Sales
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Residential Sales role. Highlight your experience in sales leadership and your understanding of various sales channels, just like Kinetico is looking for!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use specific examples of how you’ve driven revenue growth or expanded market presence in previous roles. This will help us see your potential impact at Kinetico.
Be Data-Driven: Since the role involves a lot of performance management and analytics, make sure to mention your experience with CRM systems like Salesforce. Show us how you've used data to inform decisions and improve sales strategies.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining the Kinetico team!
How to prepare for a job interview at Kinetico Incorporated
✨Know Your Sales Channels
Familiarise yourself with the various sales channels mentioned in the job description, like D2C, Dealer Network, and E-Commerce. Be ready to discuss how you would optimise each channel for growth and what strategies you think would work best for Kinetico.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight your ability to inspire and coach channel heads, as well as how you've set clear targets and driven accountability within your teams.
✨Demonstrate Market Knowledge
Research the UK residential water treatment sector and be prepared to discuss current market trends, customer behaviours, and potential growth opportunities. This will show that you understand the landscape Kinetico operates in and can contribute to its strategic direction.
✨Be Data-Driven
Since the role involves using CRM systems like Salesforce, come prepared to discuss how you've used data to inform your sales strategies in the past. Share specific metrics or KPIs you've tracked and how they influenced your decision-making.
