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- Tasks: Lead and grow Kinetico's Direct-to-Consumer sales channel with innovative strategies.
- Company: Join Kinetico Incorporated, a leader in water treatment solutions.
- Benefits: Full-time role with competitive salary and opportunities for professional growth.
- Other info: Dynamic environment with a focus on innovation and customer satisfaction.
- Why this job: Make a real impact by enhancing customer experiences and driving sales success.
- Qualifications: 5+ years in sales management, strong leadership, and consultative selling skills.
The predicted salary is between 50000 - 65000 £ per year.
Join to apply for the Direct to Consumer Sales Manager role at Kinetico Incorporated. The Sales Manager D2C is responsible for leading and accelerating growth within Kinetico UK’s Direct-to-Consumer residential sales channel. This role focuses on improving the efficiency, capability, and conversion performance of the current Water Treatment Experts, while supporting a structured expansion into new territories. The Sales Manager D2C will champion innovative ways of selling, raise in-home demonstration-to-sale conversion rates, embed referral-led growth, and increase average sale value through solution-led customer interactions. The role is central to delivering a premium, consistent customer experience and driving scalable D2C growth aligned to Kinetico UK’s wider residential strategy.
Key Areas of Responsibility
- Direct Sales Strategy & Leadership
- Deliver the Direct sales plan in line with the national residential growth strategy.
- Lead, coach, and motivate WTEs to achieve and exceed sales targets.
- Set clear KPIs and performance expectations for individual reps and territories.
- Build a high-performance culture focused on customer outcomes, accountability, and continuous improvement.
- Provide regular performance insights and recommendations to the Head of Residential Sales.
- Efficiency & Capability Uplift of Water Treatment Experts
- Increase productivity and effectiveness of the existing WTE team through structured coaching, ride-alongs, and skills development.
- Identify performance gaps and deploy targeted training plans covering product knowledge, consultative selling, and closing skills.
- Improve pipeline discipline, CRM (Salesforce) usage, and route planning to maximise demos per rep and success per visit.
- Standardise best-practice approaches across the team to ensure consistency and scalability.
- Own and improve the Direct demonstration journey to raise conversion rates.
- Strengthen WTE capability in needs-based selling, value articulation, and objection handling.
- Analyse lost sales data to identify barriers and implement corrective actions.
- Introduce structured coaching and playbooks to drive improvement in close rate, confidence, and customer trust.
- Territory Expansion & Growth Delivery
- Support the phased expansion of Direct coverage into new UK territories.
- Assess territory performance and growth potential, recommending recruitment or resourcing where needed.
- Ensure new territories launch with consistent standards of sales process, customer experience, and reporting.
- Track ramp-up performance and implement interventions to hit early-stage growth milestones.
- Innovative Selling & Customer Experience Excellence
- Test and implement new ways of selling aligned to market trends and consumer behaviours (e.g., hybrid/virtual demos, digital lead nurturing, consultative water assessments).
- Work with Marketing to align Direct messaging, lead quality, and campaign effectiveness.
- Ensure every customer interaction reflects a premium Kinetico experience, from first contact through install handover.
- Monitor satisfaction, feedback, and complaints and drive continuous experience improvements.
- Referral Programmes & Increased Value per Interaction
- Embed referral-led selling as a core Direct growth engine.
- Ensure WTEs confidently ask for referrals and understand how to position them as a customer benefit.
- Design and refine referral mechanics, incentives, and tracking to optimise lead volume and conversion.
- Increase average sale value through solution bundling, upgrades, and add-on selling (e.g., RO + softener, service plans, premium options).
- Track and improve AOV, attach rates, and referral-to-sale outcomes.
- Sales Operations, Reporting & Cross-Functional Collaboration
- Ensure disciplined CRM usage for lead tracking, forecasting, and pipeline management.
- Provide weekly/monthly reporting on revenue, productivity, conversion, AOV, referral performance, and territory progress.
- Collaborate with Service, Operations, and Warehouse/Logistics to ensure smooth installs and consistent customer promise delivery.
- Partner with Finance to support accurate forecasting and performance tracking.
Leadership and Performance Coaching Competencies
- Direct Sales Leadership – strong ability to lead field-based, consultative in-home sales teams.
- Performance Coaching – proven skill in uplifting capability, productivity, and conversion through hands-on coaching.
- Commercial Acumen – strong understanding of revenue drivers, margins, and value-based selling.
- Customer Orientation – commitment to premium customer experience and trust-based selling.
- Innovation & Growth Mindset – proactive in exploring new selling approaches and territory models.
- Analytical Thinking – data-driven approach to improving conversion, efficiency, and AOV.
- Collaboration & Influence – able to work cross-functionally and create alignment around customer outcomes.
- Adaptability – comfortable operating in a fast-moving and evolving residential market.
- Communication & Relationship Building – strong interpersonal skills with reps, customers, and stakeholders.
Qualifications and Experience
- Education
- Degree (or equivalent) in Business, Sales, Marketing, or related discipline (desirable but not essential).
- Professional Experience
- Proven track record in leading or managing direct/field sales teams (5+ years preferred).
- Demonstrated success improving sales conversion rates and productivity in consultative selling environments.
- Experience with in-home demonstration selling models (home improvement, technical consumer products, premium retail, or similar).
- Evidence of implementing referral programmes or increasing AOV through solution-led selling.
- Strong collaboration history with marketing and operational teams.
- Solid experience using CRM systems (Salesforce preferred) and sales performance reporting.
- Technical Skills
- Strong analytical and forecasting ability.
- Competent with Microsoft Office (Excel, PowerPoint, Outlook).
- Familiarity with digital lead handling, hybrid selling, or e-commerce-supported sales is an advantage.
- Additional Assets
- Experience in water treatment, plumbing, or technical in-home sales environments (advantageous).
- Full UK driving licence and willingness to travel regularly.
Organisational Context
The Sales Manager D2C is a critical role within Kinetico UK’s Residential Sales structure, accountable for driving performance and growth in the Direct-to-Consumer channel. Reporting to the Head of Residential Sales, the role leads the Water Treatment Expert team through a journey of efficiency improvement, conversion uplift, and geographic expansion. Through strong leadership, innovative selling methods, and a relentless focus on customer experience, the Sales Manager D2C ensures Kinetico continues to grow its residential footprint and maximise value from every customer interaction.
Additional Information
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Sales and Business Development
- Industry: Manufacturing
Direct to Consumer Sales Manager in England employer: Kinetico Incorporated
Contact Detail:
Kinetico Incorporated Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct to Consumer Sales Manager in England
✨Tip Number 1
Get to know the company inside out! Research Kinetico's products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Practice your pitch! Be ready to discuss how your experience aligns with the role of Sales Manager D2C. Highlight your successes in leading sales teams and improving conversion rates to make a strong impression.
✨Tip Number 4
Don’t forget to follow up! After interviews, send a thank-you email expressing your appreciation for the opportunity. It shows professionalism and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Direct to Consumer Sales Manager in England
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in direct sales and leadership. We want to see how your skills align with the role of Sales Manager D2C, so don’t hold back on showcasing your achievements!
Showcase Your Coaching Skills: Since this role involves leading and motivating a team, it’s essential to demonstrate your coaching abilities. Share examples of how you've uplifted team performance or improved conversion rates in your previous roles. We love a good success story!
Highlight Your Analytical Mindset: The Sales Manager D2C position requires a data-driven approach. Be sure to mention any experience you have with CRM systems like Salesforce and how you've used data to drive sales strategies. Numbers speak volumes, so let them shine!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It’s the best way to ensure your application gets into the right hands quickly. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Kinetico Incorporated
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss specific conversion rates, average sale values, and how you've improved team performance in previous roles. This shows you understand the importance of data-driven decision-making.
✨Demonstrate Leadership Skills
Prepare examples that showcase your leadership style and how you've motivated teams in the past. Think about times when you coached a team member to success or implemented a new strategy that led to increased sales. This will highlight your ability to lead the Water Treatment Experts effectively.
✨Emphasise Customer Experience
Kinetico is all about delivering a premium customer experience. Be ready to share your approach to consultative selling and how you ensure customer satisfaction. Discuss any feedback mechanisms you've used to improve service and how you handle objections during sales.
✨Showcase Innovation in Sales
Think about innovative selling techniques you've employed, especially in hybrid or digital environments. Be prepared to discuss how you've adapted to market trends and consumer behaviours, and how you can bring fresh ideas to Kinetico's Direct-to-Consumer strategy.