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- Tasks: Lead global marketing initiatives and inspire creative teams to drive brand success.
- Company: Join a dynamic, Private Equity-backed beauty brand trusted by celebrities and consumers.
- Benefits: Enjoy a fast-paced environment with opportunities for creativity and innovation.
- Why this job: Make an impact in the beauty industry while developing your marketing expertise.
- Qualifications: Bachelor's degree in marketing or related field; experience in brand and digital marketing required.
- Other info: Ideal for those passionate about beauty and eager to shape brand narratives.
The predicted salary is between 72000 - 108000 £ per year.
They are a rapidly growing, dynamic Private Equity-backed organisation, specialising in high-performance beauty and personal care products. They are dedicated to delivering innovative, top-quality products that resonate with beauty enthusiasts worldwide. Their brand is trusted by celebrities, influencers, and everyday consumers alike, offering high-performance formulas crafted with the finest ingredients.
They are seeking a strategic, forward-thinking, and results-driven Global Head of Brand & Digital Marketing to oversee their global marketing initiatives. This role requires a combination of creative vision and analytical expertise to enhance brand awareness, drive engagement, and achieve commercial success across various channels. You will collaborate closely with cross-functional teams to design and implement high-impact marketing strategies that fuel growth across both digital and retail markets.
Responsibilities- Lead and inspire marketing and creative teams to develop compelling brand campaigns that strengthen market presence and support business objectives.
- Work with product development teams to establish clear brand positioning and ensure new product launches align with customer needs and trends.
- Oversee brand messaging, ensuring consistency across all marketing channels, including influencer collaborations, social media, and advertising campaigns.
- Drive successful product launches by developing innovative marketing strategies to increase brand awareness, engagement, and sales.
- Manage brand activations within new and existing markets, ensuring seamless integration into local retail landscapes.
- Monitor marketing performance, providing insights and strategic recommendations to optimise future campaigns.
- Oversee marketing budgets, ensuring effective allocation of resources to maximise return on investment.
- Stay up to date with industry developments, consumer behaviour, and emerging trends to maintain a competitive edge.
- Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and innovation.
- Oversee the execution of digital marketing initiatives, ensuring they are aligned with broader brand strategies.
- Continuously assess digital trends, platforms, and new technologies to enhance brand visibility and engagement.
- Ensure consistency in brand voice and messaging across digital platforms, optimising content for maximum impact.
- Develop and refine digital strategies to improve conversion rates, including refining advertising campaigns, email marketing, and SEO initiatives.
- Support website development teams in maintaining and optimising brand websites, ensuring they serve as best-in-class digital experiences.
- Bachelor’s degree in marketing, communications, business, or a related field (Master’s degree is a plus).
- Prior experience in brand and digital marketing, with a proven track record of executing successful campaigns.
- Prior experience leading and developing marketing teams within a fast-paced environment.
- Strong analytical skills, with the ability to interpret data and make informed strategic decisions.
- A creative thinker who can balance brand storytelling with performance-driven marketing techniques.
- Excellent attention to detail, organisational skills, and ability to manage multiple projects simultaneously.
- Experience working within international markets, including North America, EMEA, and APAC.
- A passion for the beauty industry, with a thorough understanding of the competitive landscape.
To speak with one of our consultants about this position please ‘Apply Now’.
Contact Detail:
Kinetica UK Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of Brand and Digital Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in beauty and personal care. Follow industry leaders, influencers, and brands on social media to understand what resonates with consumers. This knowledge will help you speak confidently about the market during interviews.
✨Tip Number 2
Network with professionals in the beauty and marketing sectors. Attend industry events, webinars, or online forums to connect with like-minded individuals. Building relationships can lead to valuable insights and potential referrals for the role.
✨Tip Number 3
Prepare to discuss your previous marketing campaigns in detail. Be ready to share specific examples of how you drove brand awareness and engagement, particularly in digital spaces. Highlight your analytical skills by discussing how you measured success and optimised strategies.
✨Tip Number 4
Research the company thoroughly before your interview. Understand their brand values, product offerings, and target audience. This will allow you to tailor your responses and demonstrate your genuine interest in contributing to their growth.
We think you need these skills to ace Global Head of Brand and Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand and digital marketing. Focus on your achievements in leading successful campaigns, managing teams, and driving engagement in the beauty industry.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beauty industry and your strategic vision for brand marketing. Mention specific examples of how you've successfully executed marketing strategies in previous roles.
Highlight Analytical Skills: Emphasise your analytical skills in both your CV and cover letter. Provide examples of how you've used data to inform marketing decisions and optimise campaign performance.
Showcase Leadership Experience: Detail your experience in leading and mentoring marketing teams. Highlight any initiatives you've implemented that fostered creativity and collaboration within your team.
How to prepare for a job interview at Kinetica UK Ltd
✨Showcase Your Strategic Vision
As a candidate for the Global Head of Brand and Digital Marketing, it's crucial to demonstrate your strategic thinking. Prepare examples of past campaigns where you successfully aligned marketing strategies with business objectives, showcasing your ability to drive brand awareness and engagement.
✨Highlight Your Analytical Skills
This role requires strong analytical skills, so be ready to discuss how you've used data to inform your marketing decisions. Bring specific examples of how you've monitored campaign performance and made adjustments based on insights to optimise results.
✨Emphasise Team Leadership Experience
The company is looking for someone who can lead and inspire teams. Share your experiences in mentoring and developing marketing teams, focusing on how you've fostered creativity and collaboration to achieve successful outcomes.
✨Demonstrate Industry Knowledge
A passion for the beauty industry is essential. Research current trends and challenges within the sector, and be prepared to discuss how your understanding of the competitive landscape can help the company maintain its edge in the market.
