Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage PPC accounts, optimise campaigns, and analyse performance metrics daily.
- Company: Join a vibrant digital marketing team in Central London with great career growth potential.
- Benefits: Enjoy a business casual dress code, employee discounts, and a pension scheme.
- Why this job: Be part of an innovative team, work on exciting projects, and develop your PPC skills.
- Qualifications: 2-5 years of PPC experience, strong analytical skills, and a passion for digital marketing.
- Other info: Located near major transport links, our office offers stunning city views.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an enthusiastic and bright PPC Specialist to join our friendly digital marketing team. We manage all aspects of the business, making this an exciting opportunity with the prospect of excellent career progression within the company. The right applicant should be self-motivated, ambitious, articulate and above all, eager to learn. The ideal candidate should have in-depth hands-on experience in pay-per-click (PPC) advertising with a keen interest to apply their skills and develop their expertise.
You will be involved in a range of stimulating activities across a range of paid advertising channels; such as Google Ads, Microsoft Ads and Facebook Ads. You will be evaluating and improving campaign performance, evaluating keyword and ad performance, amending bids, implementing strategic changes to paid accounts, identifying ways to grow paid acquisition, in addition to a range of other exciting tasks. You will work closely with the fast-growing digital marketing team, the ability to communicate and collaborate effectively is essential.
Our bright and friendly offices, with spectacular views of the city are based in Central London (WC1X) – within walking distance from various underground and train stations such as Russell Square, Chancery Lane, Kings Cross, and Farringdon.
Key Responsibilities
- Daily management of PPC accounts and paid advertising
- Competitor analysis
- Optimising account structure
- Growing all paid advertising channels
- Budget management across advertising channels
- Applying and ensuring Google best practices where appropriate on Google Ads and respective best practices for other paid advertising channels
- Identifying new ways to grow, enhance and optimise paid advertising channels
- Creating in-depth reports to analyse data and calculate important metrics (CLTV, CAC, Retention Rate) to help guide paid acquisition strategy
Key Skills
- A strong background in pay-per-click (PPC) advertising with a minimum 2 – 5 years’ hands-on experience (required)
- A keen interest in paid advertising, paid search and digital marketing trends
- In depth knowledge of paid advertising channels such as Google Ads, Microsoft Ads and Facebook Ads
- Deep understanding of keyword research, match types, negative keywords, quality scores, ad rank and other components of paid search
- Experience writing compelling written content for ads quickly
- Experience managing paid search campaigns that use automated bidding
- Have an exceptionally high standard of English and grammar
- Passionate about attention to detail and take pride in maintaining high standards throughout your work
- Excellent analytical skills to help evaluate and improve paid search performance when assessing auction insights and identifying opportunities for campaign optimisations
- The ability to work closely and collaboratively with other team members
- The ability to conduct in depth data analysis and manipulate data effectively
- Experience using Google Analytics
- Is articulate, analytical and methodical
- Is results-driven and highly motivated with a problem-solving attitude
- Has a high level of organisation and the ability to work efficiently and effectively
- Has a solid team spirit and strong work ethic
- Is proactive and enthusiastic
Desirable but not Essential
- Experience working in health and well-being or pharmaceutical-related paid search or paid advertising accounts
Benefits
- Pension scheme
- Business Casual dress
- Company pension
- Employee discount
- On-site parking
Schedule
- Monday to Friday
- Job Types: Full-time, Permanent
Education
A-Level or equivalent (required)
Experience
Google Ads: 3 years (preferred)
#J-18808-Ljbffr
Senior PPC (Pay-Per-Click) Specialist - Central London employer: Kinetic Investments
Contact Detail:
Kinetic Investments Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC (Pay-Per-Click) Specialist - Central London
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising. Follow industry blogs, attend webinars, and join relevant online communities to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who specialise in PPC. Attend local meetups or industry conferences in London to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Prepare to discuss specific PPC campaigns you've managed in the past. Be ready to share metrics and outcomes, as well as the strategies you employed to optimise performance. This will showcase your hands-on experience and analytical skills.
✨Tip Number 4
Demonstrate your collaborative spirit by highlighting any previous experiences where you worked closely with a team. Share examples of how you communicated effectively and contributed to group projects, as teamwork is essential in our digital marketing environment.
We think you need these skills to ace Senior PPC (Pay-Per-Click) Specialist - Central London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in PPC advertising. Focus on your hands-on experience with Google Ads, Microsoft Ads, and Facebook Ads, as well as any specific achievements in campaign management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention your passion for digital marketing and how your skills align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've evaluated and improved campaign performance in previous roles. Use metrics to demonstrate your impact.
Highlight Team Collaboration: Since the role requires effective communication and collaboration, include examples of how you've successfully worked within a team in past positions. This will show that you can thrive in their friendly digital marketing environment.
How to prepare for a job interview at Kinetic Investments
✨Showcase Your PPC Expertise
Make sure to highlight your hands-on experience with PPC advertising during the interview. Be prepared to discuss specific campaigns you've managed, the strategies you implemented, and the results you achieved. This will demonstrate your depth of knowledge and practical skills.
✨Demonstrate Analytical Skills
Since the role requires excellent analytical skills, come ready to discuss how you've used data to optimise campaigns in the past. Bring examples of reports you've created or metrics you've tracked, such as CLTV or CAC, to show your ability to evaluate and improve performance.
✨Familiarise Yourself with Best Practices
Research Google Ads and other paid advertising channels' best practices before the interview. Being able to articulate these practices and how you've applied them in your previous roles will show that you're not only knowledgeable but also committed to maintaining high standards.
✨Emphasise Team Collaboration
The job involves working closely with a digital marketing team, so be sure to highlight your teamwork skills. Share examples of how you've collaborated with others in past roles, and express your enthusiasm for contributing to a friendly and dynamic work environment.
