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- Tasks: Design and optimise lifecycle marketing campaigns for a gamified social casino platform.
- Company: Join Kinetic Investments, a venture capital firm supporting innovative startups.
- Benefits: Remote work, flexible contract, and the chance to make a real impact.
- Why this job: Be part of a dynamic team shaping the future of digital entertainment.
- Qualifications: Experience in CRM or lifecycle marketing, preferably in gaming or mobile apps.
- Other info: Fast-paced environment with opportunities for growth and celebrating success.
The predicted salary is between 36000 - 60000 £ per year.
Kinetic Investments is a venture capital firm backing early-stage companies that are reshaping the digital world. Our mission is to help startup founders turn bold visions into lasting success through strategic investments and collaborative partnerships.
One of our portfolio ventures is developing a mobile-first, gamified social casino platform. With real-time missions, XP progression, loyalty tiers, and integrated charitable giving, we are creating a new kind of experience that blends entertainment, rewards, and social impact.
We are looking for a CRM Specialist to join this team on a contract basis to help design, launch, and optimise our lifecycle marketing system. This is a hands-on, execution-focused role that will work closely with product and marketing to drive player engagement, retention, and monetisation.
Role: CRM Specialist (Contractor)Location: Remote (UK-based preferred)
Contract Type: Freelance / Contractor
Start Date: ASAP
Duration: 3 to 6 months initially, with potential to extendResponsibilities:
- Lead the setup and execution of lifecycle campaigns across email, in-app messaging, and (eventually) push/SMS
- Design CRM journeys for onboarding, daily streaks, VIP milestones, winbacks, and bonus drops
- Build and manage behavioural segments to ensure timely, relevant, and personalised messaging
- Translate in-app events into CRM triggers in collaboration with the development team
- Analyse campaign performance and run A/B tests to improve engagement and conversion
- Collaborate with product and creative teams to ensure messaging is on-brand, reward-driven, and player-focused
- Own CRM tools and workflows from planning through to launch, optimisation, and reporting
- Proven experience in CRM or lifecycle marketing, ideally within gaming, mobile apps, or consumer products
- Strong grasp of B2C CRM best practices, including behavioural segmentation and event-based automation
- Technically proficient with CRM platforms and messaging channels (email, push, SMS)
- Demonstrated ability to manage projects across cross-functional teams
- Commercial mindset with a focus on retention, monetisation, and lifetime value
- Comfortable working independently in a fast-paced, remote-first environment
- Experience with social casino, iGaming, or digital entertainment products
- Familiarity with XP systems, loyalty programs, and VIP user flows
- Understanding of event-driven messaging and player retention strategies
- Previous experience in a remote-first or startup environment
- High energy, proactive, and solution-oriented
- Results-driven with a strong focus on execution
- Thrives in a fast-moving, ever-evolving environment
- Adaptable, collaborative, and resilient under pressure
Join a smart, supportive, and ambitious team working directly with founders. Take ownership in a role that offers real impact and visibility from day one. Be part of a culture where your ideas, voice, and contributions are genuinely valued. Expect a fast-paced environment with plenty of opportunity to celebrate success.
CRM Specialist (Contract / Remote) in London employer: Kinetic Investments
Contact Detail:
Kinetic Investments Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist (Contract / Remote) in London
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming and CRM space on LinkedIn or other platforms. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous CRM campaigns, especially those that drove player engagement and retention. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire, like Kinetic Investments. Express your interest in their projects and how you can contribute as a CRM Specialist.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect with us directly.
We think you need these skills to ace CRM Specialist (Contract / Remote) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Specialist role. Highlight your experience in lifecycle marketing and any relevant projects you've worked on, especially in gaming or mobile apps. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our team. Be sure to mention your understanding of player retention strategies and your experience with CRM tools.
Showcase Your Analytical Skills: Since this role involves analysing campaign performance, make sure to include examples of how you've used data to drive decisions in past roles. We love numbers, so don't shy away from sharing your successes with A/B testing and segmentation!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the quickest way for us to see your application and get you into the process. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Kinetic Investments
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM best practices, especially those related to gaming and mobile apps. Brush up on lifecycle marketing strategies, behavioural segmentation, and event-based automation. This knowledge will help you demonstrate your expertise during the interview.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed projects across cross-functional teams. Highlight your ability to collaborate with product and creative teams, as this role requires a hands-on approach to executing campaigns. Be ready to discuss specific tools or methodologies you’ve used.
✨Bring Data to the Table
Since the role involves analysing campaign performance and running A/B tests, be prepared to discuss how you’ve used data to drive decisions in past roles. Share specific metrics or results that showcase your impact on player engagement and retention.
✨Emphasise Your Adaptability
This position is in a fast-paced, remote-first environment, so it’s crucial to convey your adaptability and resilience. Share stories that illustrate how you thrive under pressure and can pivot quickly when needed. This will show that you’re a great fit for their dynamic culture.
