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- Tasks: Lead lifecycle campaigns and optimise player engagement through innovative CRM strategies.
- Company: Kinetic Investments backs startups reshaping the digital world with strategic investments.
- Benefits: Enjoy remote work flexibility, a supportive team, and opportunities for personal impact.
- Why this job: Join a dynamic team creating a unique social casino experience that blends fun and social impact.
- Qualifications: Experience in CRM or lifecycle marketing, ideally in gaming or mobile apps, is essential.
- Other info: This is a contract role with potential for extension, perfect for proactive individuals.
The predicted salary is between 30000 - 42000 ÂŁ per year.
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Kinetic Investments is a venture capital firm backing early-stage companies that are reshaping the digital world. Our mission is to help startup founders turn bold visions into lasting success through strategic investments and collaborative partnerships.
One of our portfolio ventures is developing a mobile-first, gamified social casino platform. With real-time missions, XP progression, loyalty tiers, and integrated charitable giving, we\’re creating a new kind of experience that blends entertainment, rewards, and social impact.
We\’re looking for a CRM Specialist to join this team on a contract basis to help design, launch, and optimise our lifecycle marketing system. This is a hands-on, execution-focused role that will work closely with product and marketing to drive player engagement, retention, and monetisation.
Role: CRM Specialist (Contractor)
- Location: Remote (UK-based preferred)
- Contract Type: Freelance / Contractor
- Start Date: ASAP
- Duration: 3 to 6 months initially, with potential to extend
Responsibilities
- Lead the setup and execution of lifecycle campaigns across email, in-app messaging, and (eventually) push/SMS
- Design CRM journeys for onboarding, daily streaks, VIP milestones, winbacks, and bonus drops
- Build and manage behavioural segments to ensure timely, relevant, and personalised messaging
- Translate in-app events into CRM triggers in collaboration with the development team
- Analyse campaign performance and run A/B tests to improve engagement and conversion
- Collaborate with product and creative teams to ensure messaging is on-brand, reward-driven, and player-focused
- Own CRM tools and workflows from planning through to launch, optimisation, and reporting
Requirements
- Proven experience in CRM or lifecycle marketing, ideally within gaming, mobile apps, or consumer products
- Strong grasp of B2C CRM best practices, including behavioural segmentation and event-based automation
- Technically proficient with CRM platforms and messaging channels (email, push, SMS)
- Demonstrated ability to manage projects across cross-functional teams
- Commercial mindset with a focus on retention, monetisation, and lifetime value
- Comfortable working independently in a fast-paced, remote-first environment
- Experience with social casino, iGaming, or digital entertainment products
- Familiarity with XP systems, loyalty programs, and VIP user flows
- Understanding of event-driven messaging and player retention strategies
- Previous experience in a remote-first or startup environment
Personal Attributes
- High energy, proactive, and solution-oriented
- Results-driven with a strong focus on execution
- Thrives in a fast-moving, ever-evolving environment
- Adaptable, collaborative, and resilient under pressure
- Join a smart, supportive, and ambitious team working directly with founders
- Take ownership in a role that offers real impact and visibility from day one
- Be part of a culture where your ideas, voice, and contributions are genuinely valued
- Expect a fast-paced environment with plenty of opportunity to celebrate success
Seniority level
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Seniority level
Associate
Employment type
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Employment type
Contract
Job function
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Job function
Marketing
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Industries
Advertising Services
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CRM Specialist (Contract / Remote) employer: Kinetic Investments
Contact Detail:
Kinetic Investments Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist (Contract / Remote)
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and lifecycle marketing, especially within the gaming and mobile app sectors. This knowledge will help you speak confidently about industry practices during any discussions or interviews.
✨Tip Number 2
Network with professionals in the gaming and digital entertainment industries. Engaging with others in these fields can provide valuable insights and potentially lead to referrals that could enhance your chances of landing the role.
✨Tip Number 3
Showcase your technical proficiency with CRM platforms by preparing examples of past projects where you've successfully implemented lifecycle campaigns. Being able to discuss specific tools and strategies will demonstrate your hands-on experience.
✨Tip Number 4
Prepare to discuss your approach to player engagement and retention strategies. Think about how you would design CRM journeys for onboarding and VIP milestones, as this will be crucial in demonstrating your fit for the role.
We think you need these skills to ace CRM Specialist (Contract / Remote)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM or lifecycle marketing, especially within gaming or mobile apps. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and your understanding of player engagement strategies. Mention specific examples of past successes in similar roles to make your application stand out.
Showcase Technical Proficiency: In your application, emphasise your technical skills with CRM platforms and messaging channels. Provide examples of how you've used these tools to drive engagement and retention in previous roles.
Highlight Collaborative Experience: Since the role involves working closely with product and creative teams, include examples of successful cross-functional projects you've managed. This will demonstrate your ability to thrive in a collaborative environment.
How to prepare for a job interview at Kinetic Investments
✨Showcase Your CRM Expertise
Make sure to highlight your previous experience in CRM or lifecycle marketing, especially if it's within gaming or mobile apps. Be prepared to discuss specific campaigns you've managed and the results they achieved.
✨Demonstrate Technical Proficiency
Familiarise yourself with the CRM platforms and messaging channels mentioned in the job description. Be ready to explain how you've used these tools in past roles to drive player engagement and retention.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to work under pressure. Think of examples where you've successfully managed projects across cross-functional teams and how you handled challenges.
✨Emphasise Your Adaptability
Since this role is in a fast-paced, remote-first environment, be sure to convey your adaptability and resilience. Share experiences that demonstrate your ability to thrive in changing situations and your proactive approach to finding solutions.
