At a Glance
- Tasks: Plan and execute exciting marketing campaigns for games, collaborating with developers and creative teams.
- Company: Join Kinetic Games, a fast-growing studio passionate about bringing games to players worldwide.
- Benefits: Enjoy a competitive salary, flexible working, team lunches, and generous holiday allowance.
- Other info: Remote work with occasional office visits; must have the right to work in the UK.
- Why this job: Make an impact in the gaming industry while developing your skills in a dynamic environment.
- Qualifications: Experience in marketing, preferably in games, with strong project management and communication skills.
The predicted salary is between 50000 - 65000 £ per year.
About the role
We're looking for a Marketing Manager to join our growing Marketing team at Kinetic Games. This role will support marketing initiatives across both Kinetic Games and Kinetic Publishing, helping bring our games to players around the world while supporting the success of our publishing partners.
Reporting to the Lead Marketing Manager, you'll play a key role in planning, delivering and optimising marketing campaigns across multiple titles and initiatives. You'll work closely with developers, internal teams and external agencies to coordinate campaigns from concept through to execution, ensuring projects are delivered on time, on budget and to a high standard.
This is an exciting opportunity for someone with a solid foundation in games marketing who is looking to take the next step in their career. You'll be trusted to own projects, collaborate across the business and contribute creative ideas while continuing to develop your skills in a fast-growing games studio.
Due to the nature of the role, it will be based remotely with occasional travel to our office in Southampton for meetings. At this time, we are unable to provide visa sponsorship. Applicants must have the right to work in the UK.
Your responsibilities will include:
- Planning, executing and managing integrated marketing campaigns across Kinetic Games and Kinetic Publishing titles.
- Supporting go-to-market strategies for game announcements, launches, updates and live service content.
- Working closely with developers to understand upcoming content and translate it into compelling marketing campaigns.
- Collaborating with Social Media, Community, Creative, Player Experience and Partnerships teams to ensure campaigns are aligned across all channels.
- Managing campaign timelines, long-term marketing calendars and project deliverables across multiple titles.
- Briefing, coordinating and managing external agencies and freelancers to deliver high-quality creative assets and campaign support.
- Working with platform partners and publishers to coordinate marketing opportunities and promotional activity where appropriate.
- Supporting the creation of marketing assets including trailers, key art, store assets, emails, presentations and promotional materials.
- Monitoring campaign performance, reporting on results and using insights to optimise future activity.
- Helping manage marketing budgets, timelines and priorities across multiple projects.
- Staying informed on industry trends, competitor activity and emerging marketing opportunities within the games industry.
- Supporting wider brand marketing initiatives that strengthen awareness of Kinetic Games and Kinetic Publishing.
Requirements:
- Experience in a marketing role, ideally within the games industry or wider entertainment sector.
- Experience planning and delivering multi-channel marketing campaigns from concept to execution.
- Strong project management and organisational skills, with the ability to manage multiple priorities simultaneously while maintaining attention to detail.
- Excellent communication and stakeholder management skills, both written and verbal.
- Experience working cross-functionally with creative teams, developers and external partners.
- A strong understanding of digital marketing channels, including social media, content marketing, influencer marketing, email marketing and platform merchandising.
- Comfortable analysing campaign performance and turning data into actionable insights.
- Proactive, collaborative and able to work independently when required.
- A genuine passion for video games, understanding of the games industry and current trends.
Nice To Haves:
- A degree or post-graduate qualification in Marketing, Communications or a related field.
- Experience launching or marketing PC and console games.
- Experience supporting live service games and ongoing content marketing.
- Knowledge of Steam, PlayStation, Xbox, Nintendo and Epic Games Store marketing opportunities.
- Experience briefing and managing external agencies or suppliers.
- Experience with influencer and creator marketing campaigns.
- Familiarity with marketing analytics tools such as Google Analytics, Looker Studio or similar reporting platforms.
- Experience using project management tools such as Jira, Monday.com, Asana or Trello.
- Familiarity with industry events such as Gamescom, SGF, etc.
- Experience managing marketing budgets.
- Knowledge of paid media planning and performance marketing.
- Experience working with publishing partners or third-party developers.
- A knowledge and love of all things indie gaming!
Benefits & Perks
- Comprehensive Reward Package
- Enhanced Employer Match Pension Scheme
- Annual Bonus
- Weekly Free Team Lunches
- Regular Social Events
- Hybrid & Flextime Working
- Access to Southampton Football Club Tickets - subject to availability and sponsor allocation
- Relocation Package (within the UK only)
- Electric Vehicle Car Scheme
- Employee of the Month Vouchers
- Personal Wellbeing Allowance
- Recruitment Referral Scheme
- Training & Development Budget
- Training & Career Development
- Vitality Health Insurance
- Aviva Life Insurance
- 30 days Holiday in Total
- Christmas Studio Shutdown
Marketing Manager in Southampton employer: Kinetic Games
Kinetic Games is an exceptional employer located in the vibrant city of Southampton, offering a dynamic work culture where creativity and collaboration thrive. As a Junior Unity Programmer, you'll not only contribute to the development of our acclaimed game Phasmophobia but also benefit from generous holidays and unique perks like access to football tickets, all while being part of a supportive team that prioritises your growth and learning in the gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Southampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kinetic Games and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kinetic Games are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kinetic Games on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kinetic Games. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Southampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kinetic Games. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kinetic Games:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kinetic Games’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kinetic Games
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kinetic Games will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kinetic Games, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
