At a Glance
- Tasks: Lead and strategise Paid Social campaigns across platforms like Meta, TikTok, and LinkedIn.
- Company: Join KINESSO, a tech-driven performance marketing agency with a global presence.
- Benefits: Competitive salary, remote work options, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on innovation and collaboration.
- Why this job: Be part of an award-winning team and make a real impact in the advertising industry.
- Qualifications: Experience in Paid Social strategy and strong team leadership skills.
The predicted salary is between 45000 - 55000 £ per year.
ABOUT US
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
ROLE DESCRIPTION
We are seeking a passionate and experienced Paid Social Account Manager who will be responsible for planning Paid Social campaigns across Social platforms such as Meta, TikTok, Reddit, LinkedIn, Pinterest and more. You will manage a geographical borderless team of Senior Paid Social Executives and Paid Social Executives in the UK and/or India, ensuring campaign success and team development. This role is an ideal for you to join an award-winning team and learn from a wide range of clients, industries and digital disciplines, which are of central importance to today’s advertising and media industry.
KEY RESPONSIBILITIES
- Paid Social Strategy: Ensure that you and your team have created a Paid Social strategy that is aligned to the client objectives, KPIs and measurement solutions.
- Campaign Planning: Lead your team to develop data-driven Paid Social campaign plans across multiple Social platforms, recommending ad formats, targeting strategies and KPIs.
- Client Partnership: Provide clients with regular campaign updates and actionable insights. Cultivate strong client relationships through clear, data-driven explanations of performance and strategic next steps.
- Team Development: Ensure that your team are meeting deadlines, providing constructive feedback, conducting regular 1:1s, and creating personalised development plans to foster growth.
- Cross-team collaboration: Collaborate with multiple departments across Business Leadership, Design and Analytics to incorporate Paid Social into the clients overall advertising and marketing strategies.
- Innovation: Partner with the Associate Director and Account Director to develop and implement a Paid Social testing framework that leverages IPG Mediabrands' resources and expertise to maximize performance impact.
Paid Social Manager employer: KINESSO
At KINESSO, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As part of the Omnicom Group, we offer our employees a wealth of growth opportunities, competitive benefits, and a supportive environment where creativity thrives. With a focus on collaboration and cutting-edge technology, particularly in AI, our team members are empowered to lead impactful projects while enjoying perks like flexible leave, free meals, and comprehensive health plans.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for KINESSO and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like KINESSO are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with KINESSO on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at KINESSO. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit KINESSO. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of KINESSO:Show us that you’ve done your homework! In your application, briefly mention what you admire about KINESSO’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at KINESSO
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at KINESSO will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At KINESSO, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
