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- Tasks: Lead a team of Paid Social Specialists and oversee campaign delivery.
- Company: Kinesso is a tech-driven performance marketing agency under IPG Mediabrands, focused on actionable growth.
- Benefits: Enjoy flexi-leave, free meals, early finish Fridays, and a range of health perks.
- Why this job: Join a fast-growing team and make an impact in the digital marketing space.
- Qualifications: Experience with branding and performance clients across major social platforms is essential.
- Other info: We celebrate diversity and are committed to an inclusive workplace.
The predicted salary is between 43200 - 72000 £ per year.
Location: London, England, United Kingdom |
Agency: Kinesso – United Kingdom Ref#: 14317 | Job Function: Social | Type of Contract: Regular
About Us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at
Position Summary:
The fast-growing Paid Social arm of our Biddable Media team is looking for an Account Director to oversee a team of Paid Social Specialists.
As the perfect candidate, you will have strong experience working on branding and/or performance (direct response) clients through key channels such as Facebook and Instagram, with X, Pinterest, Snapchat, TikTok, and LinkedIn being a plus.
In this growing team, you will be an expert on all things Paid Social for both our clients and planning teams. Along with overseeing the daily delivery and optimisation of campaigns, you will manage a team consisting of Associate Account Directors, Account Managers, Analysts, and Account Executives.
With monumental opportunity to grow your client accounts even further, this role provides the perfect platform for you to support the Paid Social Group Account Director on owning the overall client strategy, managing and supporting the team.
Key Responsibilities:
- Being a source of expertise in Biddable Media – particularly Paid Social (Facebook/Instagram, Twitter, TikTok, Snapchat, Pinterest, and LinkedIn) – for the wider business and our clients.
- Working with the Paid Social Group Account Director to look at overarching client strategy.
- Support and develop the team below you, ensuring that high standards of work are delivered.
- Managing the team’s financials.
- Ensure the team runs best-in-class Paid Social campaigns that align with creative and platform best practices.
- Have a good understanding of platform updates and ensure your client is updated on changes that affect strategies or on-site tracking.
Desired Skills & Responsibilities:
- Experienced in working with both branding and/or performance clients.
- Experience strategizing, planning, and executing with most Paid Social platforms including Facebook, Instagram, Twitter, TikTok, Pinterest, Snapchat, and LinkedIn’s ad platforms.
- Passionate about digital and can demonstrate an interest in it outside the workplace.
- Confident in leading conversations around social strategy and tactics.
- Knowledge of other digital channels and disciplines, such as affiliates, SEO, and display is an added bonus.
- Excellent written and numerical skills.
- Excellent analytical and strategic skills.
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
THE PERKS
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year.
- Free breakfast and free lunch.
- Early finish Fridays.
- Core Hours (Mon-Thurs, flexible start/finish times).
- Electric vehicle salary sacrifice car scheme.
- Interest-free season ticket loan.
- Paid time off for Volunteering.
- Group Income Protection.
- Life Assurance.
- Private Medical Insurance or Health Cash Plan (dependent on level).
- Group Personal Pension Plan with matched contributions from 3-6%.
- Generous Parental Leave & Pay.
- Employee Assistance Programme.
- Free eye tests.
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
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Positions: Paid Social Account Director employer: Kinesso - United Kingdom
Contact Detail:
Kinesso - United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Positions: Paid Social Account Director
✨Tip Number 1
Familiarize yourself with the latest trends and updates in Paid Social advertising, especially on platforms like Facebook and Instagram. Being able to discuss recent changes or features during your interview will demonstrate your expertise and passion for the field.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams or projects in the past. Highlighting your experience in developing team members and delivering high-quality work will resonate well with the hiring managers.
✨Tip Number 3
Network with professionals in the digital marketing space, particularly those who specialize in Paid Social. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Prepare to discuss your strategic approach to client management and campaign optimization. Be ready to share specific examples of how you've driven results for branding or performance clients, as this aligns closely with the role's responsibilities.
We think you need these skills to ace Positions: Paid Social Account Director
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities and requirements of the Paid Social Account Director position. Tailor your application to highlight your relevant experience in managing Paid Social campaigns and leading teams.
Showcase Your Expertise: In your CV and cover letter, emphasize your expertise in Biddable Media, particularly with platforms like Facebook, Instagram, Twitter, TikTok, and others mentioned in the job description. Provide specific examples of successful campaigns you've managed.
Highlight Leadership Skills: Since this role involves managing a team, be sure to showcase your leadership experience. Discuss how you've supported and developed team members in previous roles, ensuring high standards of work.
Demonstrate Passion for Digital Marketing: Express your passion for digital marketing in your application. Mention any relevant projects or interests outside of work that demonstrate your commitment to staying updated on industry trends and platform changes.
How to prepare for a job interview at Kinesso - United Kingdom
✨Show Your Expertise in Paid Social
Make sure to highlight your experience with various Paid Social platforms like Facebook, Instagram, and TikTok. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your expertise and understanding of the industry.
✨Understand Client Strategy
Familiarize yourself with Kinesso's approach to client strategy. During the interview, be ready to discuss how you would collaborate with the Paid Social Group Account Director to develop overarching strategies that align with client goals.
✨Demonstrate Leadership Skills
As an Account Director, you'll be managing a team. Share examples of how you've successfully led teams in the past, focusing on how you supported their development and ensured high standards of work were met.
✨Stay Updated on Industry Trends
Show your passion for digital marketing by discussing recent trends or updates in Paid Social advertising. This could include changes in platform algorithms or new features that could impact campaign performance, demonstrating your proactive approach to staying informed.
