Paid Social Manager

Join to apply for the Paid Social Manager role at KINESSO UK&I. KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation.

ROLE DESCRIPTION

We are seeking a passionate and experienced Paid Social Account Manager who will be responsible for planning Paid Social campaigns across Social platforms such as Meta, TikTok, Reddit, LinkedIn, Pinterest and more. You will manage a geographical borderless team of Senior Paid Social Executives and Paid Social Executives in the UK and/or India, ensuring campaign success and team development.

KEY RESPONSIBILITIES

• Paid Social Strategy: Ensure that you and your team have created a Paid Social strategy that is aligned to the client objectives, KPIs and measurement solutions.
• Campaign Planning: Lead your team to develop data-driven Paid Social campaign plans across multiple Social platforms, recommending ad formats, targeting strategies and KPIs.
• Client Partnership: Provide clients with regular campaign updates and actionable insights. Cultivate strong client relationships through clear, data-driven explanations of performance and strategic next steps.
• Team Development: Ensure that your team are meeting deadlines, providing constructive feedback, conducting regular 1:1s, and creating personalised development plans to foster growth.
• Cross-team collaboration: Collaborate with multiple departments across Business Leadership, Design and Analytics to incorporate Paid Social into the clients overall advertising and marketing strategies.
• Innovation: Partner with the Associate Director and Account Director to develop and implement a Paid Social testing framework that leverages IPG Mediabrands' resources and expertise to maximize performance impact.

DESIRED SKILLS & EXPERIENCE

• Experience in digital media account management and presenting to clients.
• Experience in analyzing performance data and providing actionable insights.
• Has worked with 3rd party tech partners across the Paid Social landscape such as Smartly, Sprinklr, IAS, Zefr and Double verify.
• A good understanding of using Meta Business Manager and at least two other Social Advertising Platforms.
• Familiarity with creative testing and media formats.
• Excellent client service approach and ability to multitask with great attention to detail.
• Ability to work collaboratively as part of a cross-functional team.
• Any advertising agency, ad network or publisher experience preferred.

EMPLOYEE TRANSPARENCY

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees.

THE PERKS

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as the minimum.
• In addition to your holiday entitlement, the office usually closes between Christmas & New Year.
• Free breakfast and free lunch.
• Early finish Fridays.
• Core Hours (Mon-Thurs, flexible start/finish times).
• Electric vehicle salary sacrifice car scheme.
• Interest-free season ticket loan.
• Paid time off for Volunteering.
• Group Income Protection.
• Life Assurance.
• Private Medical Insurance or Health Cash Plan (dependent on level).
• Group Personal Pension Plan with matched contributions from 3-6%.
• Generous Parental Leave & Pay.
• Employee Assistance Programme.
• Free eye tests.
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!