At a Glance
- Tasks: Create engaging content for press and social media while building relationships with influencers.
- Company: Join KINESSO, a leading performance marketing agency within IPG Mediabrands.
- Benefits: Enjoy flexi-leave, free meals, early finishes, and a supportive work environment.
- Other info: Be part of an inclusive culture that values diversity and personal growth.
- Why this job: Make an impact in PR and social media while developing your skills in a dynamic team.
- Qualifications: Experience in Digital PR and strong writing skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
About Us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation.
KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology.
Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries.
The Senior Account Executive, Outreach will be responsible for working with and supporting more senior team members to deliver PR & social work following the agreed strategy and meet the set KPIs for clients.
Role Description
- Creating content for press– e.g. press releases, feature articles, case studies, press packs, surveys
- Selling-in campaigns to press and influencers across a range of industries (both B2B & B2C)
- Building and managing relationships with journalists, social influencers and bloggers across various sectors
- Creating content for use across social media- e.g. monthly/ daily content plans
- Taking an active role in day-to-day social management and supporting senior team members on consultancy
- Researching your clients’ brand proposition and highlighting opportunities for exposure through PR and social
- Working with more senior team members to gather data & insights and contribute to campaign reports
- Supporting more senior team members in ideation sessions and developing content ideas
- Use LLMs to enhance efficiencies in day-to-day work
- Working across content and brief creation
- Regular opportunity scoping to highlight opportunities for us to be reactive
- Monitoring PR, social and blogging trends and relevant industry news
Desired Skills & Experience
- Experience working in Digital PR or similar role
- Strong writing for press releases and social media copy
- Ability to work with and build relationships with media and team members across the business
- Self-motivated
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Retail discounts
- Electric vehicle salary sacrifice car scheme
- Wellbeing programme, including Headspace & flu jabs
- Interest-free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Senior Account Executive - Outreach in London employer: KINESSO UK&I
KINESSO is an exceptional employer that fosters a vibrant and inclusive work culture, offering employees the chance to thrive in a technology-driven performance marketing environment. With a commitment to employee growth, KINESSO provides extensive benefits such as flexible leave, wellness programmes, and opportunities for professional development, ensuring that every team member feels valued and supported. Located within the dynamic IPG Mediabrands network, employees can enjoy a collaborative atmosphere while contributing to innovative campaigns that drive meaningful outcomes for clients.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Executive - Outreach in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for KINESSO UK&I and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like KINESSO UK&I are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with KINESSO UK&I on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at KINESSO UK&I. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Account Executive - Outreach in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit KINESSO UK&I. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of KINESSO UK&I:Show us that you’ve done your homework! In your application, briefly mention what you admire about KINESSO UK&I’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at KINESSO UK&I
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at KINESSO UK&I will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At KINESSO UK&I, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
