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- Tasks: Lead digital outreach campaigns and manage SEO link placements across global markets.
- Company: Join KINESSO, a tech-driven performance marketing agency at the forefront of innovation.
- Benefits: Enjoy flexi-leave, free meals, private medical insurance, and generous parental leave.
- Why this job: Make an impact in a fast-paced environment while working with exciting iGaming clients.
- Qualifications: Experience in digital outreach and strong understanding of SEO metrics required.
- Other info: Be part of a diverse team that values inclusivity and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
We’re looking for a Paid Communications Manager (Outreach) to join our growing team. This client-facing role sits within a fast-paced media agency environment, supporting iGaming clients alongside a broader portfolio. You’ll own outreach strategy and delivery across global markets, ensuring link placements meet SEO objectives, brand requirements, and territory standards, often across multiple languages.
Key Responsibilities- Lead and execute digital outreach campaigns across global territories and multilingual markets.
- Identify high-value backlink opportunities through SEO and industry analysis.
- Oversee content-led outreach, ensuring accurate placements and adherence to client guidelines.
- Manage negotiations with publishers to secure quality placements at competitive rates.
- Report clearly to clients, track KPIs, and proactively recommend improvements to strengthen visibility.
- Allocate and prioritise outreach tasks aligned to team capacity and campaign goals.
- Mentor, support, and develop junior team members; provide feedback and maintain motivation.
- Own campaigns end-to-end from planning and execution to optimisation.
- Analyse competitor backlink profiles to identify opportunities and gaps.
- Manage budgets and resources effectively.
- Stay current with SEO/link-building best practices and apply lateral thinking to improve processes.
- Proven experience in digital outreach, ideally agency-side.
- Comfortable working with iGaming/gambling clients (experience preferred).
- Strong understanding of SEO, link-building, and key metrics (DA, TF, DR, etc.).
- Experience managing budgets and achieving monthly targets.
- Strong content awareness and ability to ensure guideline compliance.
- Excellent Excel, organization, communication, and negotiation skills.
- Motivated, proactive, target-driven, and confident leading junior team members.
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal‑opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. Please reach out to Ninette at ninette.desousa@mbww.com, if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
THE PERKS- Flexi–leave, with 25 days annual leave to be taken as the minimum.
- In addition to your holiday entitlement, the office usually closes between Christmas & New Year.
- Free breakfast and free lunch.
- Early finish Fridays.
- Core Hours (Mon‑Thurs, flexible start/finish times).
- Electric vehicle salary sacrifice car scheme.
- Interest‑free season ticket loan.
- Paid time off for Volunteering.
- Group Income Protection.
- Life Assurance.
- Private Medical Insurance or Health Cash Plan (dependent on level).
- Group Personal Pension Plan with matched contributions from 3‑6%.
- Generous Parental Leave & Pay.
- Employee Assistance Programme.
- Free eye tests.
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Paid Communications Manager - Outreach in Leeds employer: KINESSO UK&I
Contact Detail:
KINESSO UK&I Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Communications Manager - Outreach in Leeds
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at KINESSO or similar agencies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your outreach campaigns and SEO successes. This is your chance to demonstrate what you can bring to the table, so make it shine!
✨Tip Number 3
Prepare for the interview like it’s a big game day. Research KINESSO’s recent projects and be ready to discuss how your experience aligns with their goals. Tailor your answers to show you understand their mission and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at KINESSO.
We think you need these skills to ace Paid Communications Manager - Outreach in Leeds
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid Communications Manager role. Highlight your experience in digital outreach and SEO, and show us how you can bring value to our team at KINESSO.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your successes! Include specific examples of campaigns you've led, metrics you've improved, and how you've contributed to previous teams. Numbers speak volumes!
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon unless it's relevant to the role. We appreciate a well-structured application that’s easy to read and gets straight to the point.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at KINESSO UK&I
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Understand key metrics like DA, TF, and DR, and be ready to discuss how you've used these in past outreach campaigns. This will show that you're not just familiar with the terms but can apply them effectively.
✨Showcase Your Campaign Successes
Prepare specific examples of successful digital outreach campaigns you've led. Highlight your role in planning, execution, and optimisation, and be ready to discuss the results you achieved. This will demonstrate your hands-on experience and ability to drive actionable growth.
✨Be Ready for Negotiation Scenarios
Since you'll be managing negotiations with publishers, think about how you would approach this in real scenarios. Prepare to discuss your negotiation strategies and any challenges you've faced, along with how you overcame them. This will showcase your confidence and skills in securing quality placements.
✨Demonstrate Team Leadership Skills
As a Paid Communications Manager, mentoring junior team members is key. Be prepared to talk about your leadership style and how you've supported and motivated others in previous roles. Sharing specific examples will help illustrate your capability to lead and develop a team.
