Account Director, Addressable Strategy

1 week ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Direct message the job poster from KINESSO UK&IAbout Us KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn \’action\’ into \’outcome\’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client\\\’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.comRole Description Your role will be to support the Kinesso Client Services team in the account management of programmatic display, mobile, audio, OOH and video campaigns across multiple clients.Key Responsibilities Leadership of dedicated client team, ensuring client services and ad operations operate as one unit.Build strong relationships with client stakeholders at UM/IPG.Maintain best practice in all Kinesso processes throughout the team (Addressable Strategy and Operations)Be seen as programmatic expert both internally and externally, and work with the team to deliver innovative Kinesso products to generate revenue opportunities.Ability to prioritise and identify any opportunities to upsell emerging channels like CTV, Audio, Native, Social extension, DOOH, BVOD etc.Key support person present at any direct client meeting or agency presentation.Ability to assess priority and delegate to team members effectively.Building frameworks for client growth through programmatic strategies.Work closely with Product and Strategy to deliver educational workshops/innovation sessions to clients and agencyUnderstand client objectives and challenges including external factors that may impact the client business.Investigate and help the team to solve problems and clearly communicate results/solutions.Strong management skills that helps to motivate people, give constructive feedback and coach them with their career progression.Ability to forecast and foresee gaps in resource or need for new hires in future and managing accordingly.Liaise with the agency and clients at a senior level for any serious matters, foreseen issues, problem solving. Be able to devise and implement problem-solving strategies and solutions that will benefit both the agency and their clientsWork with agency counterparts to drive better integrations and more streamlined working process from an AS perspective.Participation in monthly revenue meetings with Finance and Agency lead.Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality, although in-console campaign management is not a part of this role.Desired Skills & Experience Experience in digital media account management with blue chip advertising clients with a leading online advertising agency, network, advertising exchange or optimization firmExcellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environmentExcellent quantitative and analytical skills with the ability to draw conclusions based on dataFundamental knowledge of ad targeting methodologiesGood understanding of ad networks, ad exchanges, DSPs and/or auction marketplacesExperience with statistics and related analysis methodologiesAbility to investigate, analyze & solve problems, and clearly communicate resultsMS Office fluency, including Excel pivot tables & chart making. Experience with MS Access, VBA/Excel Macros is a strong plus.Desire to work in an entrepreneurial atmosphere and be a self-starterEagerness to get hands-on to figure out how things workHandle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quicklyAbility to work collaboratively as part of a cross-functional teamEmployee Transparency At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.Please reach out to Ninette at Ninette.DeSousa@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.The Perks We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New YearFree breakfast and free lunchEarly finish FridaysCore Hours (Mon-Thurs, flexible start/finish times)Electric vehicle salary sacrifice car schemeInterest-free season ticket loanPaid time off for VolunteeringGroup Income ProtectionLife AssurancePrivate Medical Insurance or Health Cash Plan (dependent on level)Group Personal Pension Plan with matched contributions from 3-6%Generous Parental Leave & PayEmployee Assistance ProgrammeFree eye testsFlexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!Seniority level Not ApplicableEmployment type Full-timeJob function AdvertisingIndustriesAdvertising ServicesReferrals increase your chances of interviewing at KINESSO UK&I by 2xGreater London, England, United Kingdom 6 days agoLondon, England, United Kingdom 3 hours agoLondon Area, United Kingdom £100,000 – £120,000 4 hours agoLondon, England, United Kingdom 4 days agoLondon Area, United Kingdom £150,000 – £180,000 18 hours agoHead of Growth Marketing – Consumer SubscriptionsLondon, England, United Kingdom 2 days agoVice President Marketing, Communications & MediaHammersmith, England, United Kingdom 2 weeks agoGreater London, England, United Kingdom 3 weeks agoLondon, England, United Kingdom 5 days agoLondon, England, United Kingdom 2 days agoLondon, England, United Kingdom 2 weeks agoMarketing Director – 14 month Maternity Cover – Dec, Jan StartLondon, England, United Kingdom 3 weeks agoWe\’re unlocking community knowledge in a new way. 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