At a Glance
- Tasks: Create engaging content and manage relationships with media and influencers.
- Company: Join KINESSO, a leading performance marketing agency within IPG Mediabrands.
- Benefits: Enjoy flexi-leave, free meals, early finishes, and a supportive work environment.
- Other info: Inclusive culture with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team driving impactful PR and social strategies.
- Qualifications: Experience in Digital PR and strong writing skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
About Us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn action into outcome for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation.
KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology.
Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
The Senior Account Executive, Outreach will be responsible for working with and supporting more senior team members to deliver PR social work following the agreed strategy and meet the set KPIs for clients.
Role Description
- Creating content for press– e.g. press releases, feature articles, case studies, press packs, surveys
- Selling-in campaigns to press and influencers across a range of industries (both B2B B2C)
- Building and managing relationships with journalists, social influencers and bloggers across various sectors
- Creating content for use across social media- e.g. monthly/ daily content plans
- Taking an active role in day-to-day social management and supporting senior team members on consultancy
- Researching your clients’ brand proposition and highlighting opportunities for exposure through PR and social
- Working with more senior team members to gather data insights and contribute to campaign reports
- Supporting more senior team members in ideation sessions and developing content ideas
- Use LLMs to enhance efficiencies in day-to-day work
- Working across content and brief creation
- Regular opportunity scoping to highlight opportunities for us to be reactive
- Monitoring PR, social and blogging trends and relevant industry news
Desired Skills Experience
- Experience working in Digital PR or similar role
- Strong writing for press releases and social media copy
- Ability to work with and build relationships with media and team members across the business
- Self-motivated
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Retail discounts
- Electric vehicle salary sacrifice car scheme
- Wellbeing programme, including Headspace flu jabs
- Interest-free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave Pay
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Senior Account Executive - Outreach employer: KINESSO UK
KINESSO is an exceptional employer that fosters a vibrant and inclusive work culture, offering a supportive environment where employees can thrive and develop their skills. With a commitment to employee well-being, the company provides generous benefits such as flexi-leave, free meals, and a comprehensive wellbeing programme, ensuring that every team member feels valued and empowered to achieve their full potential. Located within the dynamic landscape of IPG Mediabrands, KINESSO presents unique opportunities for growth and collaboration in the fast-paced world of performance marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Executive - Outreach
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like KINESSO UK. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like KINESSO UK, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research KINESSO UK inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior Account Executive - Outreach
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of KINESSO UK. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at KINESSO UK.
How to prepare for a job interview at KINESSO UK
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
