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- Tasks: Drive Kinesis' brand presence and engagement across major social platforms.
- Company: Join a leading fintech company revolutionising the monetary system with blockchain technology.
- Benefits: Remote work, competitive salary, performance bonuses, and professional development opportunities.
- Why this job: Be part of a movement advocating for financial independence and sound money principles.
- Qualifications: Proven social media growth experience in fintech, crypto, or Web3 industries.
- Other info: Collaborative culture with a passionate global team reshaping the financial system.
The predicted salary is between 36000 - 60000 £ per year.
Kinesis is a leading fintech company delivering a revolutionary global monetary system that leverages blockchain technology while being fully backed by physical gold and silver. We provide users with a secure platform to deposit, purchase, and trade precious metals, which are digitised into tokenized assets for real-world applications in Web3 and payment services.
By joining Kinesis, you will be at the forefront of a financial movement advocating for sound money principles and providing individuals with tools to protect their wealth from inflation and political corruption. Our industry-first solutions include crypto debit cards, merchant payment systems, stablecoins, and a fully integrated exchange, making Kinesis a leader in financial innovation.
We are seeking a Senior Social Media Strategist to drive Kinesis’ brand presence and engagement across major social platforms. The ideal candidate is passionate about financial sovereignty, understands the issues of inflation and political instability, and wants to be part of a movement advocating for real-world assets as a store of value.
This role requires expertise in content strategy, community engagement, and social media growth, particularly in the fintech, crypto, and Web3 spaces. You will be the voice and personality of the brand on platforms like X (Twitter), Instagram, Meta, YouTube, TikTok, Reddit, Rumble, and non-mainstream alternative media platforms, leading conversations, setting narratives, and establishing Kinesis as a key player in the space.
Key Responsibilities- Develop and Execute Social Media Strategies: Craft and implement content strategies tailored to each platform to grow engagement and audience reach.
- Content Creation & Trend Analysis: Create compelling and on-trend posts, including reels and videos, that align with Kinesis’ positioning as a leader in sound money principles.
- Community Management & Engagement: Actively engage with followers, influencers, and industry figures to foster a strong online community and brand advocacy.
- Thought Leadership: Ensure Kinesis is seen as an authority in fintech, crypto, and Web3 by participating in industry conversations and trending topics.
- Growth & Performance Tracking: Monitor key performance metrics (engagement, reach, follower growth, conversions) and adjust strategies accordingly to maximize impact.
- Paid Social Strategy: Collaborate with the creative and paid media teams to develop and manage targeted social media ad campaigns across platforms like Meta, Reddit, Telegram, and X.
- Competitor & Industry Research: Stay up to date with competitor activities and emerging social media trends to maintain a competitive edge.
- Proven track record of growing social media accounts and driving engagement within the fintech, crypto, or Web3 industries.
- Deep understanding of social platform algorithms, content trends, and community dynamics.
- Strong writing and communication skills with the ability to craft engaging, professional, and thought-provoking content.
- Experience setting up and managing paid advertising campaigns with performance-based KPIs.
- Passion for financial sovereignty, alternative economic models, and the power of blockchain technology.
- Ability to work independently while collaborating with cross-functional teams.
- Experience in journalism, content writing, or storytelling within the fintech and crypto industries.
- A strong network of contacts in the Web3, blockchain, and financial sectors.
- Familiarity with social listening tools for social media (Hootsuite, Brandwatch, etc).
- Remote Role: Work from home with a flexible schedule.
- Competitive Salary & Performance-Based Bonuses: Achieve growth KPIs and earn additional rewards.
- Professional Development: Opportunities to expand your skills and stay ahead in the industry.
- Supportive & Collaborative Culture: Join a passionate global team dedicated to reshaping the financial system.
Senior Social Media Strategist employer: Kinesis Money
Contact Detail:
Kinesis Money Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Strategist
✨Tip Number 1
Get your social media profiles in tip-top shape! Make sure they reflect your personal brand and showcase your expertise in fintech and crypto. Use relevant keywords and highlight your achievements to catch the eye of recruiters.
✨Tip Number 2
Engage with industry leaders and influencers on platforms like X and LinkedIn. Comment on their posts, share insights, and build connections. This not only boosts your visibility but also shows your passion for the field!
✨Tip Number 3
Don’t just wait for job openings—create opportunities! Share your thoughts on current trends in fintech and blockchain on your social media. This positions you as a thought leader and can attract attention from companies like Kinesis.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Kinesis movement.
We think you need these skills to ace Senior Social Media Strategist
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for financial sovereignty and blockchain technology shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the movement we're part of.
Tailor Your Content: Make sure to customise your application to highlight your experience in social media strategy, especially within fintech or crypto. Use examples that demonstrate how you've driven engagement and growth on platforms like X, Instagram, and TikTok.
Be Authentic: We love authenticity! Write in a way that reflects your personality and voice. This role is all about being the brand's voice, so show us how you can engage and connect with an audience through your writing.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape the future of money with Kinesis.
How to prepare for a job interview at Kinesis Money
✨Know Your Platforms
Familiarise yourself with the specific social media platforms Kinesis uses. Understand their unique features and audience demographics. This will help you tailor your responses and showcase your expertise in driving engagement on each platform.
✨Showcase Your Passion
Demonstrate your enthusiasm for financial sovereignty and blockchain technology during the interview. Share personal experiences or projects that highlight your commitment to these principles, as this aligns perfectly with Kinesis' mission.
✨Prepare Content Examples
Bring along examples of your previous work that illustrate your ability to create engaging content and grow social media accounts. Be ready to discuss the strategies you used and the results achieved, especially in the fintech or crypto space.
✨Stay Updated on Trends
Research current trends in social media and the fintech industry before your interview. Being able to discuss recent developments or successful campaigns will show that you’re proactive and knowledgeable, making you a strong candidate for the role.